- Managed café operations, delivering exceptional customer service and cultivating a welcoming atmosphere- Helped organize and promote events for the non-profit studio, empowering those who use yoga, meditation, community, & tea as a pathway to wellness

- Consulted with clients on promotional needs, offering personalized branding solutions- Directed the design and setup of the NYC office showroom, showcasing industry favorites and enhancing workspace aesthetics- Managed end-to-end processing of purchase orders, ensuring smooth communication for B2B clients and vendors

- Conceived and implemented impactful marketing campaigns fostering authentic connections between UMG artists and current/potential fans on UMG’s creative solutions team, º1824- Cultivated strategic partnerships by proactively pitching artist involvement opportunities to local lifestyle brands, organizations, media outlets, and colleges- Contributed to º1824's A&R initiative with IMPERIAL Records by scouting talent and analyzing artist data, enhancing the effectiveness of talent acquisition strategies

- Delivered essential trend insights in marketing meetings, contributing to artist growth and new release strategies- Conceived and presented compelling campaign ideas for upcoming events and film/TV partnerships, contributing to innovative marketing initiatives- Championed a capstone project by curating an artist-inspired social responsibility campaign, showcasing initiative and creativity in project leadership

- Developed concepts for new product features, supported the QA process, added unique behavioral insights, and assisted in rebranding ideation - Grew TikTok account resulting in 360K views, 23K likes, 3.7K profile views, and a 650% increase in followers- Executed guerrilla marketing campaign at NYU leading to additional organic, value-value installs