*Lead digital & marketing team through change with digital first mindset.*Upskill the teams with digital knowledge, overall consultation and operational support.*Cross institutional project with process mapping and marketing automation to optimise revenue growth.

Eight digital consults with clients on forward-thinking strategies. We provide strategic and operational digital marketing services to support our clients to thrive in today's business environment. Our areas of expertise include digital strategy, ROI optimisation, performance management, marketing automation and direct marketing.

As NZ marketing lead I am responsible for AirAsia X’s strategy and execution to ensure the success of NZ market. I went on maternity leave on Feb 2018.Achievements:* Outstanding performance review record 3 consecutive years.* Lifted NZ route performance by 60%.* Executing multiple brand projects in NZ market. Key Responsibilities:* NZ go to market strategy.* Responsible for achieving NZ commercial objectives.* Be the ambassador for AirAsia X, attending events and interviews on behalf of AirAisa X.* Brand Management – deliver AirAsia X’s brand persona and build a vivid and lively brand.* Relationship management – engage external partners to deliver large scale marketing campaigns.* Digital Strategy – working with the Digital team to set an effective digital strategy for AirAsia X.* Media Planning and Channel Management.* Budget Management.* People Development – Mentor team members to ensure career goals are set to suit individuals. Key Campaigns:- 2016 The Rock GC Weekend- 2017 The Bachelor NZ- 2017 Asia Awareness - 2017 Chang's International Man of Mystery

* Lead performance display team in NZ. Managing and mentoring NZ Account Managers.* Achieve company’s retain and growth goal in display revenue.* Develop cross platform performance strategy.* Develop, implement and optimize online campaigns. * Pre-campaign performance consulting. Identifying client need and developing strategies to meet campaign goals and maximum campaign ROI and conversion results.* Mentoring Campaign Management Team to ensure set up is aligned with client expectations and overall account goal. * Identify further account growth opportunities.

* Implementing campaigns and ensures a smooth go-live.* Ensure campaign reaches performance goal and delivery goal. * Provided day-to-day client supports. * Presenting comprehensive reports and posts campaign analysis for clients and offer valuable recommendations for future campaign improvements.* Project managing custom executions and ensuring all campaign elements are delivered to target