Candice Wright Email & Phone Number

Oklahoma City, Ok, Us

New York, New York, Us

New York, New York, Us

As Campaign Manager, I'm responsible for planning an executing campaigns across multiple segments and verticals. These campaigns include email, digital advertising, trade publication placements, webinar promotion, and partner marketing. Beyond campaigns, I have written and launched multiple successful nurture streams, taken over trade publication planning, execution, and contract negotiation, and executed partner marketing efforts including email campaigns, webinars, and live events.

Tulsa, Oklahoma, Us

As the Manager of Growth Marketing, I oversee all inbound, outbound, paid, virtual events, and growth opportunities within the department. Direct reports include our digital marketing specialist, marketing automation specialist, and summer internships. We pride ourselves on being bold enough to try new things—sometimes we fail, but we always learn. This includes:Planning, building, and orchestrating targeted outbound campaigns that are proven to create new opportunities and expand marketing-generated pipeline. Working with partners to penetrate new target audiences by hosting virtual events and co-marketing special promotions and offers. Creating, planning, and hosting on-land and virtual Customer Advisory Board meetings to garnish feedback from our top-tier customers, as well as deliver strategic initiatives for the company to make sure we're aligning with what our customers need. Continually working towards asynchrony by being the go-to marketing CRM expert (HubSpot, Pardot, with experience in Salesforce CRM) and ensuring all leads are being qualified and flowing correctly to the sales execs. Digging through data, building reports, and telling visual stories that anyone in the organization can easily understand.Assisting in developing SEO backlink outreach and keyword strategies. Working cross-departmentally to develop go-to-market plans for up-and-coming marketplace products.

Tulsa, Oklahoma, Us

Successfully implemented multiple nurturing campaigns for inbound leads which resulted in an 18% conversion to MQL, exceeding industry average of 15%.Created and maintained multiple reporting dashboards that showcased the effectiveness of the nurturing and outbound campaigns.Developed a lead scoring system that accounted for every interaction a prospect took throughout the buyer journey and fed them to the sales team via automated workflows as soon as they became an MQL.Planned, built, and ran targeted email and paid social campaigns.

Oklahoma City, Oklahoma, Us

During my time as a PMM, I oversaw six products ranging from desktop applications, mobile applications, and web applications. Of the six, I helped bring two of them to market. Other responsibilities and accomplishments: Dive deep into product issues by going through customer call records, detecting trends, and researching product usage logs which resulted in advocating for PMs to raise bug and feature request priorities in their backlogs.Completed competitor analysis on the top three competitors, delivered a report to all of the PMs with a detailed outline of areas of opportunity within our products to outperform them and used that information to help acquire new customers resulting in one of the best Q4 acquisitions to date.Conducted an industry-wide survey through a third-party company that allowed us to update our CRM records and target prospects based on their software vendor, mobile app preference, and personal marketing tools.Deliver weekly project updates to senior management covering product usage, adoption rates, and conversions of our new cloud storage and form-filling SaaS products.Worked closely with a small team to revamp a dated product by redesigning the webpage, writing new automated messaging, and advertising in new areas of the product that resulted in the highest revenue-generating quarter, two quarters in a row. Work directly with the technical support staff to better understand client needs and gain intel to develop collateral that converts prospects into long-time clients.Train new marketers that are brought onto the team by teaching them about the appraisal industry, as well as how to use in-house marketing tools.Performed quarterly Net Promoter Surveys, read and categorized customer feedback, developed reports, and delegated action plans to each department that would positively impact NPS scores the next quarter which resulted in a 10-point jump by my second quarterly report.

Oklahoma City, Oklahoma, Us

Bachelor'S Degree, Marketing

Associate'S Degree, Business Administration And Management, General