• Responsible for front-end development of marketing campaigns. • Marketing and funnel strategy across the business.• Content creation for marketing campaigns.• Client coaching on marketing automation and strategy.• Lead generation through paid and organic traffic. • Project management.

• Implementation of Infusionsoft CRM and optimisation of sales and marketing processes through sales pipeline enhancement and customer journeys. This role included integrated process mapping of key business areas.• Developed the training program for internal staff and sales agents in respect of the CRM with a specific focus on activity tracking, sales pipeline management and project management.• By defining the core business objectives I was able to leverage the CRM and other systems to bring automation into the business and through thorough research was able to identify and assist in the implementation of the business’s current online reservation system.• Delivered exceptional lead generation results which was instrumental to sales.• Strategy, planning and implementation of the company’s proactive marketing calendar and reporting thereof.• Was responsible for content development and refinement across various business areas and generated multiple business templates to streamline certain processes and reporting.

• Business process mapping.• Innovation and strategy of new customer ‘games’ on the platform.• Project management.• The business plan achieved by our team played a part in bringing on a key investor into the tech start-up.