As senior Art Director I work extensively on the fashion, beauty and home portfolio conceptualising, executing and overseeing rollout of all campaigns. I specialise in fashion shoots, creating TV ads, conceptualising digital marketing ideas and creating unique experiences and activations. I oversee the process from start to finish and pride myself in the attention to detail and passion I have for my work. I oversee designers and external contractors to make sure work is aligned across the fashion portfolio. I work closely with PR, visual merchandising and online teams to make sure campaigns are successfully carried through the different business units.

At Spree (now Superbalist) I specialised in design of online marketing which included daily fashion emailers, coding, e-commerce collateral and other digital marketing. I also started the first online spree magazine.

At Highbury I worked as a senior designer across 4 fashion titles for TFG namely Club magazine, ClubX, Balanced Life and @home Livingspace magazine. I specialised in editorial layout design as well as Art directing shoots and concepts for the magazines.

ReignCloud Entertainment was an artist management company, focusing on developing local musical talent and artist repertoire. As the art director, I focused on developing the artist's visual identity, from shoots and imagery to designing their logos, album covers, event flyers and website development. I would also manage their social media and content. I would also be involved in conceptualising events and gigs for the artist.

At Auction Alliance my core focus was developing the company's corporate identity. Other duties included designing marketing material such as Residential and Commercial platinum brochures, advertisements, flyers, posters and other branded collateral.

Hip Hop Media was a small agency where I focused on producing collateral for events and governmental campaigns. I also worked on developing corporate identities and other media such as flyers, posters and annual reports.