Candice is a well-rounded digital marketing professional with over 10 years of experience in social, brand content and influencer marketing and has a diverse background in analytical storytelling and making data-driven decisions. Most recently she worked as a Performance Media Manager at Reckitt, leading up the omni-channel performance marketing strategy for Wellness brands KY and Durex in the North American markets delivering a full-funnel consumer journey within her campaigns. Previously she's worked as an Associate Director of Analytics & Performance at an award-winning influencer marketing company, Collectively Inc., where she oversaw the strategy and execution of paid and earned influencer campaigns for various CPG, fashion and beauty client accounts. Before joining Collectively, Candice worked as a Performance Media Manager at Manifest, a content marketing agency, where she bridged the connection of organic social to paid social for the agency's longest standing tech client CDW and their various publications and managed their substantial paid media marketing budget.Candice has also been a pioneer in previously held positions at reputable companies such as Hearst Television and The New York Daily News where she was the first person in the role and helped lay the foundation for others who succeeded her. Her career began with several internships within the broadcast industry during her tenure at Rutgers University, where she graduated with a B.A. in Communication with a focus on Digital Communication, Information and Media. Candice is passionate for making an impact in an ever-evolving industry and looks forward to continuing her career ambitions at companies who share values that align with hers and hopes to bring creativity and excitement to new teams.Open to chatting about new career opportunities, preferably remote-first but open to international opportunities and hybrid options in the NYC area, so feel free to contact.