Candice Watson Email & Phone Number

Slough, Berkshire, Gb

• Led performance marketing strategy for KY and Durex to achieve full-funnel consumer journey leading to 15% increase in brand media MMX ROI and notably 30% increase in Social ROI.• Managed multi-eight figure marketing budgets to support brand goals and net revenue growth.• Created successful tactical plans across linear and digital channels ensuring efficient budget allocation maximizing reach & frequency with maximum ROI top-of-mind.• Implemented test and learns to drive scalable results in US market and globally.• Identified brand partnerships and opportunities with vendors to deliver on communication objectives.• Ownership of working media marketing budget cross-functionally collaborating with Finance to ensure proper management of brand P&L.• Responsible for management of strategic AOR and other third party partner relationships.

New York, Ny, Us

• Led the development and strategy of paid social influencer marketing plans across Meta and TikTok for key clients. Clients: L'Oreal brands (Armani Beauty, Valentino, Prada, Maison Margiela, Kiehl's, Thayers, Essie, Biolage, L'Oreal Paris) Stitch Fix, UGG, Aperol, Woolite, and Old Navy.• Managed a team of two Analysts and provided guidance on client deliverables, developmental plans, and performance assessments, leading to improved performance and professional development.• Led efforts to develop KPIs and benchmarks on high-profile accounts.• Collaborated effectively with cross-functional teams to develop client presentations that showcased campaign performance and demonstrated the value of Collectively’s capabilities. • Developed audience personas for Stitch Fix Global (US + UK) that lead to mass awareness and decreased CPA rates.• Led $180K incremental proposal for Armani Beauty to own their paid amplification SOW to increase DBPI ranking which prompted overall strategy adjustments.• Contributed to the development of functional tools and dashboards that helped improve agency workflows and processes to increase efficiency and productivity.• Developed Strategy POV on emerging social features such as Instagram Branded Collaboration posts and how to best measure success.

New York, Ny, Us

• Developed and executed paid content syndication and paid social campaigns across the agency's largest and long-standing client CDW, inclusive of their publications: BizTech, FedTech, EdTech and HealthTech magazines.• Guided efforts to devise key performance metrics in efforts to optimize content and improve campaign performance.• Collaborated with internal teams to connect social content to key audiences that tap into content distribution and social-first campaign ideas.• Responsible for community management across six Twitter accounts owning content scheduling, UGC and custom creative, and ensuring activity, engagement and brand voice remain consistent.• Utilized social listening to delve deeper into audience behaviors to inform activations and strategy.• Created weekly, monthly, and quarterly reporting including performance measurement andmetrics analysis and insights.• Owned Lead Gen campaigns for Manifest's newsletter series on LinkedIn.

New York, Ny, Us

• Developed organic social strategy of HTV's digital brand Stitch across multiple platforms. • Delivered insights and made data-driven decisions on video and social content based on past performance. • Managed paid social media budget and campaigns on Facebook, Instagram, Twitter and Youtube.• Identified trending topics and themes for producers to create videos that engage the audience.• Monitored competitors in the digital media space and analyze performance and new emerging trends.• Compiled weekly/monthly social media performance reports for executive leadership. • Implemented the use of project management tool Airtable across the organization, maintaining the database and content social calendar.

New York, New York, Us

• Handled the content optimization for the Entertainment and Lifestyle sections.• Monitored and tracked web and social analytics to ensure stories reach widest possible audience.• Produced short form branded video content to feature in articles and across social platforms.• Tagging, packaging and added SEO friendly keywords to stories.• Managed media elements to make articles aesthetically pleasing for visitors online and mobile. • Assisted editors and reporters with story production and troubleshooting as needed.

New York, New York, Us

• Provided guests with a world class experience• Made excellent food and beverage selection through suggestive selling.• Created a delightful and fun dining experience.

New York, Ny, Us

• Represented radio stations at several promotional events. • Executed events from start to finish, coordinating with on-site contact, hanging banners, handing out station giveaways, setting up and breaking down tables, sound systems, tents, etc. • Created an exciting atmosphere while interacting face to face with listeners.

Indianapolis, In, Us

• Accountable for using advertising research tools and programs to analyze and build on-air/off-air strategy, interact with vendors, promotions companies, advertising representatives and advertising agencies.• Responsible for pulling air-checks of on-air promotions for various clients such as top telecommunications and cellular companies.• Managed various on-going contests and promotions from formulation till completion.• Acted as a Brand Ambassador for in-person street team at various social and promotional events.• Assisted Promotions Coordinator with the maintenance of listener/ client database.

New York, Ny, Us

• Researched headlines and hot topics for on-air radio personality, Jenny Hutt, and produced well-received programming segments.• Supported production staff in development and production of non-fiction, long form programming for satellite XM radio.• Handled high volume telephone communication and screened each call to evaluate purpose. • Managed, along with Associate Producer, programming boards which resulted in increased production efficiency.• Used Adobe Audition to create short audio teaser/ promos for commercial break purposes.• Transcribed daily show into a brief synopsis for the personal website of Jenny Hutt and updated daily.

• Performed research for Senior Supervising Producer and prepared elements for on-air segment use from host Wendy Williams.• Assisted Audience Coordinator with preparing and seating the studio audience before tapings.• Worked with Production Coordinator to prepare and maintain green room for special guests.• Organized audience appearance releases, giveaways and sorted and filed fan mail and other parcels associated with show production.• Managed ticket booking confirmations through email and phone communication.• Prepared expense reports after show-related production runs.

New Brunswick, Nj, Us

• Managed receptionist area in a clean, organized and professional manner.• Answered telephone calls, took messages and directed calls to recipients.• Assisted with special projects such as direct mail campaigns, creating flyers and newsletters.• Filed important academic documents, proofread and edited other office related work.