Keep Homewood Public is a grassroots organization formed in response to illegal changes to the development and privatization of our local ski resort, Homewood Mountain Resort. Our goal is to represent the community and ensure public, year-round recreational access to Homewood Mountain Resort today, and for generations to come.Started as a volunteer, then asked by the President to join the Keep Homewood Public Board in Summer 2023. Currently serving a three year Governor term as well as leading Marketing efforts. - Ideating short & long-term strategy, including community engagement, fundraising, legal interactions, and regulator (TRPA & Placer County) communications- Creating marketing messaging and fundraising campaigns across email/newsletters, social (Facebook, Instagram), out-of-home (signs, postcards), and media (SF Gate, Tahoe Daily Tribune)- Delivering executive presentations to regulators (TRPA & Placer County), developers (Discovery Land Company & JMA Ventures), and at community meetings- Representing KHP “on the ground” with local businesses, merch distribution, and local events (e.g., Farmers Markets, music nights)

Family-owned small business providing financial software and consulting for school districts in California. My role is consultative, providing strategic business, organizational, and marketing input to company leadership.

GLOBAL HEAD OF YOUTUBE SMB ADS MARKETING:- Created YouTube SMB Marketing Team, achieving $XXXM in revenue and XX% growth across acquisitions & same-store- Managed 6 global + 10 regional / local reports- Led SMB Growth Strategy project to evaluate the spectrum of YouTube SMB opportunities. Reviewed assessment with cross-functional leadership to arrive at 2023 priorities & resourcing- Conducted foundational value proposition and messaging research, to be leveraged across our channels and priority customer segments- Created and operationalized FindMyAudience tool (reached XXM customers), YouTube efforts at International Small Biz Day, YouTube Ads website (XXXM annual views), onboarding email paths- Built a reputation as a respected & tenured manager: Led “Growth Mindset” session at Q3’22 team offsite and “Career progress while managing” session at the Q1’22 ACE Manager Summit- Consistently received strong Googlegeist scores, including a 100% Manager rating and several 95+% scoresGLOBAL HEAD OF SMB APPDEV ADS MARKETING:- Led Global Team (3 direct + 10 local FTEs) to triple digit revenue growth, achieving the fastest growth rate in the organization- Negotiated & secured the only incremental headcount during a period of resource constraints- Re-worked partnership model by championing local efforts & experiments and allowing my team to focus on scaled opportunities (e.g., centralized email campaigns, Brand Health Tracker research, global hybrid strategy)HEAD OF SMB AMERICAS ADS MARKETING:- Backfilled highly tenured Senior Director role, exceeding Acquisitions & Same-Store Growth revenue targets- Led a team of 25+ people, including a $XXM budget and coordinating with regional & local stakeholders (up to VP & Senior-Director level)- Convinced cross-functional SMB Council to invest in foundational partnership with Shopify - Recognized for strong leadership and contributions to team morale

- Created Marketing’s first DEI plan and team. - Built an Advisory Council of Black, LatinX & AAPI team members and hired a full-time DEI LeadDelivered Diversity Narrative workshop- Set up URG + VP career discussions, and enabled team members to “Share Their Story” via Town Hall features and a team-wide deck

- Created the Global Product Growth and Events Teams (10 headcount)- Launched first product-centric SMB Marketing efforts, such as TestMySite, the Content Management Summit (38% of the internet’s sites in attendance), the OneRetail Ads Marketing strategy, and Product Academies- Co-developed the primary impact metric for measuring existing customer marketing efforts

- Created and launched marketing campaigns throughout the customer journey and across channels (e.g., acquisitions, onboarding, retention, mobile app, website, in-product notifications, events, content, social)- Originated and launched the AdWords Mobile App, in partnership with Product / Eng

- Led strategy and operations for SMB Customer Marketing team, including three years of annual planning, re-orgs, and local / regional coordination

Manager – Management Consulting & Systems Integration, High Tech & CommunicationsDuring my 7 years at Accenture I became known as a strategist and manager who excelled in complex, high risk, and high ambiguity engagements. Highlights include:- Led the launch team during our largest client’s “bet-the-company” technology project - efforts spanned from creating an analytics method to identify service improvement opportunities to establishing 1st & 2nd call centers. Managed the products pipeline and advised on digital “Connected Home” solution strategy, partnerships, and launch timeline- Created the market for a new telecom product for a top 30 Fortune 100 company - repeatedly led sales team in revenue ($8.7M) and customers (126), 30% over target. Redesigned global sales comp, with $25M annual cost savings- Shaped 2 internal Accenture $10M+ revenue / year business development efforts – utilized financials to evaluate opportunity, worked with experts to align priorities and support investment

- Majors in Management & Strategy, International Business, and Marketing- Placed first in Cisco MBA Case Competition, participant in Google Online Marketing Challenge- Appointed Women’s Business Association Director, Lead for Prospective Students / Hosts Program- Directed performances of the 30th annual "Special K" production

- Performed e-commerce competitive analysis, including targeting, feature prioritization, and value proposition; presented strategy to Online Services Vice Presidents & Directors- Recommendations drove Bing Shopping’s Google/Amazon/eBay/Walmart.com – compete strategy

- Represented the US Government during trade shows- Identified and worked with French companies that would be good business partners for American companies

- Assisted with identifying opportunities for French companies to do business in the USA