Candice Ye Email & Phone Number

Singapore

Singapore

Singapore

Candy Makes is a passion project turned into a platform to exercise some mum-preneurial chops! It strives to be a platform that creates, stitches and retails apparels and little treats that brings joy to both children and families alike.

Singapore

- Oversee all Business Operations and Logistics with cross functionality involvement with Business Development, Human Resources (HR), Finance & Accounting, Office & Asset Management, Cultural Guardian and Employee Experience. - Initiate improvements in business processes to support SME expansion plans from 7 employees (Jan 2019) to 15 employees (Jan 2020), including digital software to support project management, calendaring, design collaboration, and creating Company Handbook. - Established Business Continuity Planning (BCP) in line with governmental requirements during the co-vid19 pandemic, by ensuring continued business processes with team remote working. - Supported in development of HR and Finance Protocol for SME: including Talent Acquisition, Onboarding, Leave Management, Employee Expense and Reimbursement, etc. - Maintained Media Accounts (Instagram, Twitter, LinkedIn, Website) and Communication Platforms.- Managed individual project’s drumbeat and rhythm of financial cycles in accordance to project milestones and billing requirements. Report to 2 Managing Directors, and worked closely with 5 Project Leads.

Singapore

- Responsible for collation of Longitudinal Qualitative Research Feedback for a MVP Prototype App Launch amongst 100 participants. This includes scheduling, succession interviews, audio transcription and participation in sense making with the Design Researchers and UX/UI Designers.

Singapore

Math Scholars Singapore is later rebranded to Math Scientists Singapore- Coaching Primary School Mathematics with focus on lateral thinking skills, emphasis on lower primary syllabus; 1-1 workshops with parents and students. Expanded portfolio to include P1/P2 English Language in 2018.- Creation of classroom materials that are specifically catered to the child’s learning ability and progress.

Singapore

- Management of Brand and Communication Channels: Brand Website, Sales Outreach and Pitching, Maintaining of Product Stock List, etc. - Development of Social Media Strategy to increase brand presence - including content creation, content production (product photography), scheduling of weekly publication and media liaisons. Organic growth of social media following over 4-month period by 250%.

Singapore

Unilever | Shopper Marketing; Retail Activation | Global & Regional- Development of Commerce Strategy and Shopper Toolkits for new product launches, category shifts, entrance into new markets or kickstart activation programs with partners and vendors. - Actively involved across various categories including Laundry & Fabric Conditioner, Oral Care, Household Care, Personal Care (Hair, Skin Care, Skin Cleaning), Refreshment, UFS and Masterbrand Sustainability Initiatives for Developing and Emerging Markets.- Liaison with Brand Development, Brand Building and Customer Marketing Teams across Category Portfolio.- Daily Responsibilities include Managing Team Expectations, Project Deliverables, Financial Status, Timelines, Field Market Research, Strategy & Communications Planning Involvement, Creative Development Process, Production and Delivery, APAC Regional Localizations. - Co-lead on digital app development of SnapShop – which aims to document and categorize the Global Library for Shopper Communication across all retail environments- Management of Project Budgets, reporting to Finance Department Head on a bi-weekly basis with project updatesSeagate Technology & Evault | Integrated Marketing Communications | Regional- Supported B2C Communication Functions including initiating Customer Engagement Initiatives for Product Launch

Singapore

- Graduate of Ogilvy Masterclass 2014- Campaign Asia Pacific - Agency Network of the Year, 2014- Trained up 6 department interns in successive 3-6 monthly cycle, with each progressing on towards full time employment within the Ogilvy Network.

Singapore

Resorts World Sentosa | Brand Marketing | Local- Account Lead for Universal Studios Singapore, MICE and ESPA; Support development of brand plan, ignition of seasonal campaigns and overseeing print production processes.

- Associate representative of the Elvis Communications (Advertising) and DARE (Digital) in Asia; creative agencies that are under the EDC Communications network based in London, UK - Assisted and executed regional projects for High Tech Computers Pte Ltd (HTC); provided supporting services for Standard Chartered Bank Pte Ltd (Wholesale Banking), and Miele Pte Ltd Accounts - Established working operational processes within the company; responsible for the day-to-day administrative and financial filing, issuing cost estimates and conducting trend and market analysis

Singapore

- Spearheaded marketing initiatives on Social Media Channels, Mobile Applications and Google Website for Stacked Dim Sum Bar, as part of a UOB-SMU Entrepreneurship Alliance (USEA) Student Consultancy Initiative- Provided web traffic analytics reports on a monthly basis for each promotional campaign, on site customer surveys and staff training sessions, and all rebranding creative collaterals across different promotional channels, including a product photo shoot and a refreshed menu- Localization of content materials in English and Mandarin.

Singapore

- Developed the kitchen staff training program which included a full wall display, dish sampling, and a staff training handbook in both English and Mandarin- Conceptualized and created the Father’s Day and Mother’s Day themed menus for 2012

Singapore

- Actively involved with Singapore Economic Development Board, Brother Pte Ltd (Printer), Sunsilk (Hair Care), Lux (Body Care), Friso (Baby Milk Powder) and Schick (Shaver) Accounts.- Responsible for all administrative work including writing contact reports, managing internal information flow between departments, managing timelines and work in progress (WIP) and conducting market and competitive research.- Micro-managed multiple advertising campaigns from conceptualization to execution, with print ads, television commercial, web banners, logos, guidelines and rebranding.

Bachelor Of Business Management (Double Major In Marketing & Psychology)

Overseas Academic Pursuits: - North Carolina State University, Raleigh, North Carolina – International Exchange Program 2011 - University.

Gce ‘A’ Level Certificate (Science), 3 Distinctions - Biology, Mathematics, Economics

- GCE ‘A’ Level Certificate (Science), 3 Distinctions - Biology, Mathematics, Economics - Scholastic Merit Award for Outstanding Academic.