Candice Moore Email & Phone Number

Led a team of 9 event marketers in strategic planning and execution for large tradeshows, midsize events, internal conferences, SKO, and Presidents Club, overseeing a 6M annual budget across 5 business units. Drafted quarterly presentations updating the leadership team on event objectives, challenges, and progress. Collaborated with Product Marketing Directors, Campaign Managers, and Email Managers to ensure cohesive messaging in all events. Created and managed dashboards for the corporate events team. Built and maintained strong relationships with Sales Leadership to optimize collaboration between sales and marketing.• Revitalized and rebranded internally hosted conferences - 30% increase in attendance and 25% increase in revenue.• Expanded our corporate event scope by 85% resulting in increased brand awareness/pipeline/revenue.• Developed targeted marketing campaigns for corporate events, achieving a 25% boost in pipeline acceleration. • Annually produced 15,000 MQL’s/45Mpipeline/5.6M REV • 43% savings in contract negotiations with event venues and sponsorship purchases

Austin, Texas Area

Led a team of 6 event marketers in strategic planning, management, and execution of impactful field events, both channel and direct. Steered and cultivated relationships with major resellers (CDW/SHI/Insight) driving substantial revenue through marketing programs and events. Crafted and managed dynamic dashboards to ensure streamlined operations of the event team.• Implemented data- driven tracking and analysis resulting in 20% improvement in event ROI (optimizing budget spend).• 25% increase in event funding from channel partners• 30% increase in overall event attendance

Created and implemented a comprehensive regional marketing plan, spanning across diverse product lines. Worked cross functionally with teams, including SEO, Field Marketing, Product Marketing, Sales Management, and Brand Management. Managed and developed external lead generation activities from end to end. Orchestrated webcasts, email nurture programs, content syndication, ABM and content creation campaigns. Developed reports to meticulously track and analyze campaign results to maximize the effectiveness and reach of all marketing activities.• Implement targeted campaigns, driving a 15% growth in customer acquisition and 25% improvement in lead conversion rates.• Managed 500K budget optimizing spend to achieve a 10% cost reduction on programs while maintaining campaign effectiveness.

Developed a quarterly sales enablement plan which consisted of various sales enablement/internal demand gen activities such as contests, awareness campaigns, call blitzes, and sales trainingsManaged a quarterly sales enablement budget of 80kUsed SFDC to create custom reports to monitor the progress of all sales enablement activitiesMaintained regular communications with sales leadership to ensure that all sales teams were up-to-date with ESM products/solutionsConducted regular walks on the sales floor to gain mindshare and maintain a presence for ESM solutionsParticipated in Dell World and FRS (demoing ESM products)Executed various Eloqua email blasts to push ESM leads further down the marketing funnel

Developed a quarterly marketing plan that aligned with the overarching Dell strategyManaged a quarterly marketing budget of 500kCaptured 4-5 million in sales opportunities per quarterCoordinated with the sales team to ensure the successful transfer of leads as well as proper timely follow up by each sales repUpdated SalesForce database to reflect current status of leads while tracking sales progress and marketing ROIUsed SFDC to create custom reports to monitor the progress of all marketing campaignsExecuted Eloqua pilot campaigns to nurture existing non sales ready leads and convert them to sales opportunitiesHandled all lead imports into SalesForce after each lead generating activityManaged a vendor relationship with companies such as United Business Media, TechTarget, and IDG EnterprisesManaged and executed an assortment of demand gen activities, including pre and post- tradeshow promotions, premium giveaways, marketing collateral development, logistics for large IT trade shows, webcasts, content syndication, telenurture and content creation

Assisted in the management and execution of demand generation activities Created purchase orders and assisted with the management of the marketing budgetProcessed all statements of work for all marketing activities each quarterDeveloped an understanding of SFDC reporting and analysisManaged a SharePoint site with all marketing assets used by the marketing teamPerformed other administrative duties as required

Prepared complex collateral and deliverable shipments to show-site Developed and managed inventory of all collateral and supplies required for marketing eventsScrubbed Excel data sheets in order to organize large quantities of marketing informationSecured hotel arrangements for employees attending eventsCoordinated offsite dinner parties between executives and customers Performed other administrative duties as required