Candice Moore Email & Phone Number

• Led a team of 9 event marketers in strategic planning and execution for large tradeshows, midsize events, internal conferences, SKO, and Presidents Club, overseeing a 6M annual budget across 5 business units. Drafted.
• Revitalized and rebranded internally hosted conferences - 30% increase in attendance and 25% increase in revenue.
• Expanded our corporate event scope by 85% resulting in increased brand awareness/pipeline/revenue.
• Developed targeted marketing campaigns for corporate events, achieving a 25% boost in pipeline acceleration.
• Annually produced 15,000 MQL’s/45Mpipeline/5.6M REV
• 43% savings in contract negotiations with event venues and sponsorship purchases

Austin, Texas Area

• Led a team of 6 event marketers in strategic planning, management, and execution of impactful field events, both channel and direct. Steered and cultivated relationships with major resellers (CDW/SHI/Insight) driving.
• Implemented data- driven tracking and analysis resulting in 20% improvement in event ROI (optimizing budget spend).
• 25% increase in event funding from channel partners
• 30% increase in overall event attendance

• Created and implemented a comprehensive regional marketing plan, spanning across diverse product lines. Worked cross functionally with teams, including SEO, Field Marketing, Product Marketing, Sales Management, and.
• Implement targeted campaigns, driving a 15% growth in customer acquisition and 25% improvement in lead conversion rates.
• Managed 500K budget optimizing spend to achieve a 10% cost reduction on programs while maintaining campaign effectiveness.

Developed a quarterly sales enablement plan which consisted of various sales enablement/internal demand gen activities such as contests, awareness campaigns, call blitzes, and sales trainingsManaged a quarterly sales enablement budget of 80kUsed SFDC to create custom reports to monitor the progress of all sales enablement activitiesMaintained regular.

Developed a quarterly marketing plan that aligned with the overarching Dell strategyManaged a quarterly marketing budget of 500kCaptured 4-5 million in sales opportunities per quarterCoordinated with the sales team to ensure the successful transfer of leads as well as proper timely follow up by each sales repUpdated SalesForce database to reflect current.

Assisted in the management and execution of demand generation activities Created purchase orders and assisted with the management of the marketing budgetProcessed all statements of work for all marketing activities each quarterDeveloped an understanding of SFDC reporting and analysisManaged a SharePoint site with all marketing assets used by the marketing.

Prepared complex collateral and deliverable shipments to show-site Developed and managed inventory of all collateral and supplies required for marketing eventsScrubbed Excel data sheets in order to organize large quantities of marketing informationSecured hotel arrangements for employees attending eventsCoordinated offsite dinner parties between executives.