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A growth driver in the technology landscape, I build and execute the strategies and plans that grow sales, profits, and retention. Never one to shy away from a challenge, I break down internal barriers to uncover root cause issues, rebuild sales training and playbooks, leverage technology internally to optimize, and capture deals with accounts that change the forward trajectory of my businesses. Skilled in cross-functional collaboration, national account management, partnership, and channel management, and executive sales leadership, I am a trusted partner within my organizations. I quickly earn recognition for growth and execution while shaping sound data-based strategies, navigating through enterprise account intricacies, carving new pathways for ARR gains, and reaching aggressive business targets. A champion of my organization’s product, I amplify value in complex markets while ensuring the product story is translated. I construct a long-term vision and short-term strategy coupled with practical application knowledge to remain nimble to market, technology, and business shifts.As a leader and mentor, I continually build strong internal cultures and business cadences to elevate data-driven environments and improve account engagement.AREAS OF EXPERTISE: 🎯 Growth & Stability🎯 Technology & SaaS Environments 🎯 Sales Playbook Development 🎯 Product Value Propositions 🎯 Sales Forecasting & Processes🎯 Customer Profiles & Targets🎯 HubSpot & Salesforce Implementation & Utilization 🎯 Recruiting, Developing & Mentoring Top Talent 🎯 Territory Entry & Growth🎯 Key Account Management🎯 Cross-functional Team Leadership🎯 Strategic Partnerships & Channel Management 🎯 Customer Relationship Management (CRM)🎯 Business-to-Business (B2B) 🎯 Lead Generation 🎯 New Business Development 🎯 Market Research KEY ACHIEVEMENTS➽ Captured $5.6M in bookings with a $10.3M ARR pipeline.➽ Amplified annual channel revenue by 200%+. ➽ Founded and rebuilt national sales processes and cadences. ➽ Bolstered annual contract value of $350K (550%).➽ Won President’s Club Award 6 times. ➽ Recognized with the 2023 Smart Woman in Meetings - Rising Star Award Open to networking and connecting. Message me!
Captello
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Senior Director, Strategic Global PartnershipsCaptello Jul 2023 - PresentDallas, Tx, UsCaptello is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 5,000 integrations for all common CRM and Marketing Automation platforms.
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Chief Sales Officer (Cso)Jr Global Events, Inc Oct 2022 - Feb 2023Philadelphia, Pa, UsI was brought into this event management leader to partner with the CEO and founder to develop sales processes and cadences to capture new business and position the organization on a growth path. I established financial and growth metrics, marketing campaigns and workflows, compensation plans, and business development strategies.✓ Surfaced $1.4M in new ARR opportunities within the first 90 days by building products and defining clear sales strategies and tactics. ✓ Executed deep dive into existing sales and business development practices. ✓ Developed a Sales Playbook which resulted in consistent qualification and communication processes✓ Spearheaded ground-up implementation of HubSpot across the lead, prospect, client, and implementation lifecycle to improve documentation of sales processes and tracking of revenue and profits. ✓ Founded a partner referral network to increase inbound traffic of new clients and collaborative projects. ✓ Outlined ideal customer profiles and produced messaging tactics for buyers in each category while pioneering outbound marketing campaigns, including email, social, and cold calling.✓ Partnered to co-found Events-on-Call, owning business case development, platform design, and go-to-market strategy planning and execution. -
Vp Of Sales And PartnersEvent Farm Dec 2021 - Oct 2022Washington, Dc, UsWith success in the partnership role, I was trusted to expand my oversight and build out direct business-to-business (B2B) sales and account management teams. I developed the Sales Playbook which shaped all international sales territories, vertices, customer profiles, and competitive compensation and quota plans.✓ Steered transition from transactional sales to strategic SaaS revenue multi-year agreements to improve ARR. ✓ Generated $5.6M in bookings with a $10.3M ARR pipeline. ✓ Achieved 40% profits and opened a pathway to the creation of on-site services function through a partnership with Clear Health pass, producing 400+ events in under 7 months.✓Recruited, hired, onboarded, and managed a team of 8 that spanned 4 account executives and 4 account managers.✓Reached 9.8 NPS score, creating an outstanding team culture of performance.✓ Onboarded 3 new strategic international resale partners to expand their footprint in North America, Europe, and Mexico. -
Director, PartnershipsEvent Farm Mar 2020 - Dec 2021Washington, Dc, UsI was recruited into Event Farm (as it integrated with MemberSuite) to develop the partner network and lead the channel team. I oversaw creating and deployment of the new division by defining territories, sales models, acquisition tactics, training programs, and sales playbooks. I managed and optimized the complete sales cycle, including forecasting, implementation, and relationship management.✓ Fueled strategic integration of Event Farm and MemberSuite, building product value proposition, breaking down barriers, hiring dedicated account manager, and instilling sales team incentives to drive performance. ✓ Generated 44% of corporate revenue from new channel partnership – adding $800K in ARR – with 3D avatar platform, Virbela.✓ Delivered 132% to quota with $1.2M ARR – closing $1M during the global pandemic – leveraging consultative sales methodologies while advocating for product value. ✓ Catapulted customer satisfaction by designing and introducing new onboarding processes to streamline, increase efficiencies, and ensure alignment with business plans. ✓ Implemented Salesforce Communities to optimize forecasting and pipeline communication with partners. ✓ Renegotiated virtual event technology partner contract to heighten communication between Event Farm and MemberSuite with gains to client-facing events and revenue.
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Partner Relations Director DirectorAventri Apr 2015 - Mar 2020New York, New York, UsI entered Aventri as a Senior Sales Director and was quickly promoted to build and lead the channel team. I defined and deployed sales strategies to sell solutions to PCO, Agencies, Event Producers, Associations, Non-Profits, Corporations, and VARS. In this role, I acted as a hunter and key account manager while leading and mentoring a team of 3. The partners were North American and International business-to-business (B2B) clients. ✓ Achieved Presidents Club for 5 consecutive years. ✓ Increased annual channel revenue 200%+ with $100K delivered in year 1. ✓ Bolstered annual contract value of $350K (550%), developing partner certification programs to ensure channel partners had the qualifications and knowledge to resell the product. ✓ Negotiated and executed the first multi-year (5-year) agreement with Professional Convention Management Association (PCMA) by amplifying technology value in the market. ✓ Crafted and introduced strategies to strengthen sales team incentives, including referral partnerships, to expand sales, stickiness, and brand loyalty while growing value internally and externally. ✓ Broke down silos between the marketing team and partners – instilling a common goal of upselling the existing account base – via value-added messaging, webinars, and consistent communication. -
Senior Account ExecutiveLanyon Jul 2013 - Apr 2015Dallas, Tx, UsFor this software solution provider for event planners and marketers, I directed the expansion of Lanyon SaaS into existing business relationships. I surfaced opportunities across major hotel chains, car rental agencies, and airline industries. This was a business-to-business (B2B) SaaS technology sold that I sold to international clients. ✓ Recognized with President’s Club Award for #1 performance in Lanyon Transient Travel Sales.✓ Captured 5-year, $1M contract during launch of a new product line, Lanyon Car Publisher. -
National Inside Sales ManagerIntelicoat Technologies Jan 2012 - Jun 2013I drove business-to-business (B2B) sales growth by managing distribution channels for Magic Ink. I did detailed market research and lead generation for ideal customer profiles. Additionally, I introduced product training and forecasting while training a top-performing sales team.✓ Amplified sales from $1K to $200K and built pipeline to reach $1M by developing pilot programs for direct sale of Magic Ink product line.
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Outside Sales Representative Proveer Sign And GraphicProveer Jul 2010 - Feb 2012Sunset Hills, Mo, Us -
Outside Business Development AssociateStaples Business Advantage Jul 2009 - Jul 2010Framingham, Ma, Us -
Senior Account ExecutiveAdvanced Marketplace Sep 2007 - Apr 2009
Candice Bakke, Ca-Am Skills
Candice Bakke, Ca-Am Education Details
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Philadelphia UniversityTextile Design -
University Of Missouri-Saint Louis
Frequently Asked Questions about Candice Bakke, Ca-Am
What company does Candice Bakke, Ca-Am work for?
Candice Bakke, Ca-Am works for Captello
What is Candice Bakke, Ca-Am's role at the current company?
Candice Bakke, Ca-Am's current role is Senior Director of Sales, Account Management & Partnerships I Channel Sales & Partnerships | New Business Development I SaaS & Technology Environments | Ground-Up Strategy & Team Builds.
What is Candice Bakke, Ca-Am's email address?
Candice Bakke, Ca-Am's email address is ca****@****arm.com
What is Candice Bakke, Ca-Am's direct phone number?
Candice Bakke, Ca-Am's direct phone number is +172745*****
What schools did Candice Bakke, Ca-Am attend?
Candice Bakke, Ca-Am attended Philadelphia University, University Of Missouri-Saint Louis.
What are some of Candice Bakke, Ca-Am's interests?
Candice Bakke, Ca-Am has interest in Social Services, Children, Civil Rights And Social Action, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Candice Bakke, Ca-Am known for?
Candice Bakke, Ca-Am has skills like Sales, Salesforce.com, Account Management, Strategic Partnerships, Lead Generation, Marketing, Business Development, Selling, Leadership, Customer Service, Management, B2b.
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