Candice Bakke, Ca-Am Email & Phone Number

Dallas, Tx, Us

Captello is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 5,000 integrations for all common CRM and Marketing Automation platforms.

Philadelphia, Pa, Us

I was brought into this event management leader to partner with the CEO and founder to develop sales processes and cadences to capture new business and position the organization on a growth path. I established financial and growth metrics, marketing campaigns and workflows, compensation plans, and business development strategies.✓ Surfaced $1.4M in new ARR opportunities within the first 90 days by building products and defining clear sales strategies and tactics. ✓ Executed deep dive into existing sales and business development practices. ✓ Developed a Sales Playbook which resulted in consistent qualification and communication processes✓ Spearheaded ground-up implementation of HubSpot across the lead, prospect, client, and implementation lifecycle to improve documentation of sales processes and tracking of revenue and profits. ✓ Founded a partner referral network to increase inbound traffic of new clients and collaborative projects. ✓ Outlined ideal customer profiles and produced messaging tactics for buyers in each category while pioneering outbound marketing campaigns, including email, social, and cold calling.✓ Partnered to co-found Events-on-Call, owning business case development, platform design, and go-to-market strategy planning and execution.

Washington, Dc, Us

With success in the partnership role, I was trusted to expand my oversight and build out direct business-to-business (B2B) sales and account management teams. I developed the Sales Playbook which shaped all international sales territories, vertices, customer profiles, and competitive compensation and quota plans.✓ Steered transition from transactional sales to strategic SaaS revenue multi-year agreements to improve ARR. ✓ Generated $5.6M in bookings with a $10.3M ARR pipeline. ✓ Achieved 40% profits and opened a pathway to the creation of on-site services function through a partnership with Clear Health pass, producing 400+ events in under 7 months.✓Recruited, hired, onboarded, and managed a team of 8 that spanned 4 account executives and 4 account managers.✓Reached 9.8 NPS score, creating an outstanding team culture of performance.✓ Onboarded 3 new strategic international resale partners to expand their footprint in North America, Europe, and Mexico.

Washington, Dc, Us

I was recruited into Event Farm (as it integrated with MemberSuite) to develop the partner network and lead the channel team. I oversaw creating and deployment of the new division by defining territories, sales models, acquisition tactics, training programs, and sales playbooks. I managed and optimized the complete sales cycle, including forecasting, implementation, and relationship management.✓ Fueled strategic integration of Event Farm and MemberSuite, building product value proposition, breaking down barriers, hiring dedicated account manager, and instilling sales team incentives to drive performance. ✓ Generated 44% of corporate revenue from new channel partnership – adding $800K in ARR – with 3D avatar platform, Virbela.✓ Delivered 132% to quota with $1.2M ARR – closing $1M during the global pandemic – leveraging consultative sales methodologies while advocating for product value. ✓ Catapulted customer satisfaction by designing and introducing new onboarding processes to streamline, increase efficiencies, and ensure alignment with business plans. ✓ Implemented Salesforce Communities to optimize forecasting and pipeline communication with partners. ✓ Renegotiated virtual event technology partner contract to heighten communication between Event Farm and MemberSuite with gains to client-facing events and revenue.

New York, New York, Us

I entered Aventri as a Senior Sales Director and was quickly promoted to build and lead the channel team. I defined and deployed sales strategies to sell solutions to PCO, Agencies, Event Producers, Associations, Non-Profits, Corporations, and VARS. In this role, I acted as a hunter and key account manager while leading and mentoring a team of 3. The partners were North American and International business-to-business (B2B) clients. ✓ Achieved Presidents Club for 5 consecutive years. ✓ Increased annual channel revenue 200%+ with $100K delivered in year 1. ✓ Bolstered annual contract value of $350K (550%), developing partner certification programs to ensure channel partners had the qualifications and knowledge to resell the product. ✓ Negotiated and executed the first multi-year (5-year) agreement with Professional Convention Management Association (PCMA) by amplifying technology value in the market. ✓ Crafted and introduced strategies to strengthen sales team incentives, including referral partnerships, to expand sales, stickiness, and brand loyalty while growing value internally and externally. ✓ Broke down silos between the marketing team and partners – instilling a common goal of upselling the existing account base – via value-added messaging, webinars, and consistent communication.

Dallas, Tx, Us

For this software solution provider for event planners and marketers, I directed the expansion of Lanyon SaaS into existing business relationships. I surfaced opportunities across major hotel chains, car rental agencies, and airline industries. This was a business-to-business (B2B) SaaS technology sold that I sold to international clients. ✓ Recognized with President’s Club Award for #1 performance in Lanyon Transient Travel Sales.✓ Captured 5-year, $1M contract during launch of a new product line, Lanyon Car Publisher.

I drove business-to-business (B2B) sales growth by managing distribution channels for Magic Ink. I did detailed market research and lead generation for ideal customer profiles. Additionally, I introduced product training and forecasting while training a top-performing sales team.✓ Amplified sales from $1K to $200K and built pipeline to reach $1M by developing pilot programs for direct sale of Magic Ink product line.

Sunset Hills, Mo, Us

Framingham, Ma, Us

Bs, Textile Design

Education record