Candice Bush

Candice Bush Email and Phone Number

Marketing Manager, Alcohol Beverage Industry. Delivering world class consumer and trade launches
Candice Bush's Location
Sydney, New South Wales, Australia, Australia
About Candice Bush

Hi I’m Candice, Marketing Manager for LION here in Sydney Australia. With over a decade of creative marketing experience across the beverage sector, I have represented a portfolio of both Global and Local alcohol brands. My passionate and relentless approach to sales and marketing allows me to achieve consistent consumer and commercial results. One of my most recent achievements was introducing US cult phenomenon White Claw Seltzer to the Australian market, achieving first year volume ambitions within the first 5 months of launch.Key specialties include; develop manage and implement brand strategies, project and campaign management, visual ID, creative and content development, internal and external stakeholder management, commercial acumen including sales tracking and consumer brand metrics, recruiting, developing and managing efficient marketing teams.

Candice Bush's Current Company Details

Marketing Manager, Alcohol Beverage Industry. Delivering world class consumer and trade launches
Candice Bush Work Experience Details
  • Lion
    Ventures Lead
    Lion Jun 2023 - Jul 2024
    Sydney, Nsw, Au
    Core responsibilities are to support Lions' med-long term innovation ambitions beyond beer.Key achievements have been leading the localisation and launch of Kirin's Hyoketsu light RTD into the Australian market
  • Lion
    Marketing Manager
    Lion Jan 2020 - May 2023
    Sydney, Nsw, Au
    As the Marketing Manager at LION, it is my core focus to manage brand strategy and implement LION’s Hard Seltzer Portfolio, including global leading Hard Seltzer, White Claw. Key achievement includes;Delivering a world class consumer & trade launch of US cult phenomenon White Claw Hard Seltzer, October 2020. The successful launch resulted in unprecedented demand, driving $2.5M retail sales value in the first four weeks of launch, positive PR reaching over 20M consumers, highest social brand engagement in the category, first-year volume ambition delivered in 5 months – held back by stock constraints which eased April.
  • Lion
    Senior Brand Manager
    Lion Jul 2017 - Dec 2019
    Sydney, Nsw, Au
    As the Senior Brand Manager for Heineken, I was the Marketing Lead responsible for positive consumer and commercial growth outcomes. As the Senior Brand Manager, I lead and developed a team of 2 including a Brand Manager and an Assistant Brand Manager. Key achievements include;- F18 brand plan implementation delivering 6% volume uplift - Successful implementation of Heinekens’ connections plan resulting in positive uplift in brand awareness; Heineken trademark +2.2pp, and Heineken 3 reaching its’ highest awareness score to date, 37%.
  • Lion
    Brand Manager
    Lion Aug 2013 - Jun 2018
    Sydney, Nsw, Au
    As the Brand Manager for Heineken it was my role to lead the local implementation of Global Sponsorship Formula One, On Premise channel strategy & plans, comms plans and innovative Brand Plans to drive market share, consumer engagement and brand equity growth. Key achievement includes;- Successful development and implementation of breakthrough communication campaigns delivering positive brand equity and volume growth for the business. - Formula 1 (Year 1 implementation of through-the-line campaign)- Penetration growth +5.8%Specialisations include:- Brand Planning- Comms Strategy & Plan- Campaign development & execution- On Premise Channel Strategy & plan- Partnership Management
  • Beam Global Spirits And Wines (I) Private Limited
    Assistant Brand Manager - Bourbon
    Beam Global Spirits And Wines (I) Private Limited Nov 2011 - Aug 2013
    Key Responsibilities Included:- Sponsorship management; including development of strategic plans and leverage programs across key pillars of sport (motorsport & NRL) and recruitment (on premise and university program)- Project management NDP initiative – Jim Beam Flavour(s) Portfolio, including the development and implementation for the ATL & BTL plans- Involved in the development and implementation of strategic brand planning
  • Beam Global Australia Pty Ltd
    Pr & Events Manager
    Beam Global Australia Pty Ltd Sep 2007 - Nov 2011
    Key Responsibilities Included:- Development and implementation of the communications strategy (corporate & brand focus)- corporate social responsibility- Sponsorship & event management- Stakeholder management - Budget management and forecasting

Candice Bush Education Details

  • Edith Cowan University
    Edith Cowan University
    Public Relations & Tourism Management

Frequently Asked Questions about Candice Bush

What is Candice Bush's role at the current company?

Candice Bush's current role is Marketing Manager, Alcohol Beverage Industry. Delivering world class consumer and trade launches.

What schools did Candice Bush attend?

Candice Bush attended Edith Cowan University.

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