Creation and implementation of strategies for brands to leverage brand awareness through ePR, events, social media and influenceClients:Digitas Lbi: Unilevers - TO by Lipton x Pierre HerméVIP Worldwide: Royal Mansour Marrakech, Shanti Maurice Resort & Spa, La Villa Mauresque St Raphaël, Le Boutique Hotel BordeauxPublicis Sapient: La Banque PostaleMade in Pigalle, parfumeur parisienPOPSOCKETSCRC communication: Alban Muller, Evidens de Beauté, BiocyteSILA, montresOREGA, maroquinerie engagée

Working along with the hotel teams (Sales, Revenue, Food and Beverages, Guest relations and Art concierg) managing one assistant. Update of marketing materials to create content to push on the brand website www.raffles.com/paris overviewing the revamping of the standalone website www.leroyalmonceau.com and Le Royal Monceau App. Creating online communication strategies to promote the different aeras and offers of the property, online partnership with travel bloggers and lifestyle influencers.Launch of Nobu's Restaurant in the Palace: MATSUHISA PARIS

Working along with the communication and marketing teams, managing one intern and relationship with a China based office.Collaborated with marketing and communications teams on the production and update of marketing materials to create content to push on the brand website and social media channels.Created online communication strategies to promote the different products and collection online with bloggers and online websites.Managed assets and events with the brand's different partners (Cobranding, Licenses, and Wholesales partners): Luisa Via Roma's Firenze Forever in June 2012, Selfridges Event in July 2012, Shu Uemura x Karl Lagerfeld Launch in Sept 2012, Karl Lagerfeld Watches Launch in February 2013, Karl Lagerfeld x Melissa shoes launch in March 2013...Built relationships with online magazines and bloggers (La revue de Kenza, Pauline Fashion Blog, The Brunette, The Blond Salad, La petite Française, Journelles, Tokyo BanhBao...) to drive more online communication on a product.Set up different ways to engage the communities on PR events, Livestream and live tweet during launch parties, development of tailor made applications for the retail to increase the digital part in the shopping experience and enhance the community and digital aspect of the brand.Both with the marketing team, develloped and followed up the creation of different brand applications, for both in store's digital experience and events. (KARL LAGERFELD stores are equiped with 3 types of in store aplications, developpment of the Emotikarl application for the launch of Karlparfums in March 2014)Increased the Karl Lagerfeld community by providing them both brand product and personal informations about the designer himself, listening to the community comments and sharing them internally.

Reporting to the International Press Director,Increasing the brand and co brandings awareness,Maintaining relationship with key journalists,Alongside with the PR director, organizing the different brand events, product launches and fashion shows.Compiling the different editorials and create the monthly and weekly reports.

Assisting the Fashion and Couture account manager in each activities toward French and International Press: Press Releases, Monthly Editorial Reports, Event organisation for Roland Mouret, J Mendel, THomas Burberry and Daniel Hechter.Jul 2006 to Oct 2006

Assisting the sample manager in the weekly upload process for the website, calling in and organizing samples from PR's and designers for the seasonal lookbook.