From Fatherless to Fearless is a nonprofit organization that’s mission is to equip and empower women with strained or absent father relationships on their journey to healing and wholeness.

Recruited to develop and drive product strategy for small business value added services. Conceptualized product enhancements, and optimized marketing plan to use innovative channels and tactics to increase customer awareness and acquisition. Transitioned to data analytics to drive merchant product adoption and lead new merchant value stream.• Successfully managed two new product conversions, including operational alignment, strategic marketing campaign development, and vendor relationship growth – maintaining product adoption of over 97%• Defined, designed, and launched new product tier in four months to drive merchant retention and satisfaction• Inspired product development/adoption and marketing messaging by compiling and analyzing competitive research to identify and capitalize on market trends and consumer needs.

Recruited to define and execute product strategy and go-to-market activities for an entire co-brand credit card portfolio. Restructured and optimized product management processes to drive growth. Expanded and strengthened relationships with key partner vendors to support cost-conscious innovations.• Ignited co-brand product line by spearheading critical product/marketing lifecycle and promotional campaigns. o Influenced projects and executed a contractual budget of $5M with Mastercard designated for co-brand product support. o Defined new product relationships with Mastercard and Visa, facilitating co-brand educational classes and conducting market deep dives to understand critical components of product adoption, consumer preferences, and consumer packaged goods (CPG) drivers to pivot product direction and focus. • Delivered multimillion-dollar growth and savings while coaching a cross-functional team focused on strategically developing new co-brand initiatives and capabilities.o Drove automatic billing directory capability for balance transfers, reducing live talk time costs by $1M+ and generating $2M+ in new revenues by reducing applicant abandonment.o Project managed emergency business initiatives, including MasterCard Rebrand Project and PIN ATM project, delivering projects on time and within budget.• Inspired product development/adoption and marketing messaging by compiling and analyzing competitive research to identify and capitalize on market trends and consumer needs.• Built a cohesive and aligned marketing program, developing and hosting co-brand marketing industry best practice studies with internal groups and partner teams, including Mastercard.• Cultivated strong business alliances with multiple high-profile industry partners, including Meijer, BJ’s, Toyota/Lexus, Ulta, Sephora, Caesars, IKEA, Ann Taylor/Loft, and more.

Hired to oversee marketing campaign management, ensuring the strategic alignment of marketing efforts towards company objectives. Created, executed, and optimized campaigns and developed innovative marketing channels and tactics to increase customer awareness and acquisition. Acted as marketing lead and content developer for the Mortgage, Member Business Services, and Financial Planning departments.• Successfully project managed large company-wide campaigns, including the strategic analysis, project planning, and implementation of major retail promotions – exceeding goals by up to 40%.• Generated a 96%-member approval rating when heading key initiative that streamlined tellers into one branch and launched Personal Teller Machines. Created marketing materials, including pamphlets, videos, signage, and more to educate clients and ease their concerns, resulting in their overall approval and acceptance. • Headed campaign designed to highlight Nationwide Insurance’s special rate for Wright-Patt Credit Union customers, exceeding target goal by 15% and ranking second in the region for participants.• Delivered $15K+ in savings by identifying process gaps/redundancies and streamlining procedures.

Tapped to plan and oversee key projects for the retail banking division, including marketing campaigns, strategic planning, and more. • Developed fresh graphic displays in retail centers, facilitating implementation and ensuring campaign adoption. • Forecasted and executed under the realm of a $1M+ annual marketing budget.o Saved company over $20K+ through contract negotiations, vendor management, and detailed billing. • Supported Executive Vice President of Retail Banking with creating and implementing a successful new retail strategy.• Planned, managed, and executed projects for retail banking.MARKETING MANAGER (Jan/2009 – Jan/2010)Promoted to role to design and execute key marketing campaigns focused on driving brand awareness and product adoption. • Worked on a team to successfully convert over 50 acquired banking centers to bank merchandising and branding standards.• Traveled extensively to banking centers to lead merchandising, visual display concepts, and point-of-sale materials.• Planned and executed large corporate events.• Implemented new return on investment (ROI) reporting for marketing.EARLIER FIRST FINANCIAL BANK ROLE: Sales and Marketing Coordinator