Media Director
Current• Proficient leadership in managing media buyers/planners and overseeing client projects• Innovative program development to drive new revenue and maximize departmental earning potential• Strategic design and implementation of comprehensive marketing and media strategies across OTT/FEP, social media, websites/apps, television/cable, and radio• Creation of efficient digital campaign management tools and measurement frameworks for continuous performance monitoring and optimization• Expert compilation and analysis of market data, delivering insightful presentations for new business opportunities• Strategic recommendations informed by historical performance, market profiles, industry benchmarks, and campaign best practices