• Analyze POS and market trends• Work closely with Marketing, Sales, Supply Chain, and Operations to set up new projects, identifying project type, key deliverables, timelines and costs for completion, ensuring all information and timelines are accounted for to set expectations internally and with retailers• Lead weekly project status meeting

Support Sales team by completing new item forms, handling sample requests, processing vendor agreements, participate in creating customer presentations, managing price lists, and scheduling meetings.

•Manage team of project managers and provide training to improve efficiency.•Build accounts by developing strong client relationships, growing business opportunities, creating strategies to better achieve client’s goals, and troubleshooting client issues.•Serve as liaison between staff and clients, ensuring projects are completed on time and within budget.•Prepare RFP’s and evaluate vendor submissions before creating strategic media plans.•Research, negotiate, and place media buys for variety of media including TV, radio, digital, direct mail, and outdoor.

•Establish company training standards to improve training, reduce errors, and develop highly successful employees•Locate areas of inefficiencies within the company and find favorable solutions to maximize performance•Work directly with new hires to train them on media buying, client communication, strategy, and problem solving•Strategically implement and communicate training plans dependent upon employees learning style

•Negotiated media costs with TV stations maintain the best value for clients goals•Oversaw a team of 4 media buyers to ensure that media placement is achieving client demands •Researched areas of advertising where client can strengthen their brand awareness, and present options to client•Collaborated with teams to allocate budget between media to maximize results•Analyzed the results of media placement and relay results to client •Trained new media team members

•Communicated with clients to coordinate event details including: schedule, security, setup, staffing, technology, and general client demands•Oversaw staff to ensure the success and safety of event •Created daily reports to brief staff on event issues, recognize outstanding staff, and document client feedback •Worked with a team of Event Coordinators to allocate staffing and other resources to save company money•Creatively and professionally solved unforeseen issues