Candice Frazer work email
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Candice Frazer personal email
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Candice Frazer phone numbers
Hi, I’m Candice—a seasoned executive with a passion for solving complex business challenges and building scalable revenue strategies. I specialize in turning operational chaos into clear, actionable plans that drive efficiency, profitability, and growth. Whether it's Digital Marketing, Social Media, or Strategy, I thrive on aligning teams, goals, and tools to achieve extraordinary results. Think of me as your go-to problem solver with a spreadsheet in one hand and a hot tea in the other (always caffeinated, never overwhelmed).Over the years, I’ve worn a lot of hats: Chief of Staff, VP of Marketing, SVP of Operations—and even Spice Girls Tribute Band Organizer (true story). What ties it all together? My obsession with creating systems that don’t just work—they win. From Integrated Marketing strategies to Performance Marketing campaigns, I thrive on making things happen. I’m skilled in Creative Strategy, Interactive Marketing, and Marketing Communications to help businesses grow.Some highlights from my journey:✦ Grew organic search traffic 255% y/y by pairing creative storytelling with data-driven insights, boosting Brand Awareness. ✦ Spearheaded cross-sell/upsell initiatives that generated $5.8M in new opportunities (and made webinars actually exciting). ✦ Built scalable operational systems that saved time, reduced costs, and increased collaboration—because chaos is for amateurs. ✦ Helped transform underdog brands into household names by blending smart strategy with a relentless focus on execution.At my core, I’m driven by a simple purpose: to help people and businesses believe in their future. Whether it’s mentoring a team, automating a workflow, or uncovering untapped revenue opportunities through Growth Marketing, I bring an entrepreneurial spirit and a “let’s figure it out” mindset to every challenge.When I’m not streamlining revenue operations or geeking out over KPIs, you’ll find me hiking Arizona trails, devouring a great book, or convincing my kids that veggies can be fun.Looking to elevate your revenue strategy or tackle an operational challenge? Let’s connect!
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FounderAlpharevPhoenix, Az, Us -
FounderFrazer Consulting Llc Jan 2022 - PresentWhen midsize companies need a marketing strategy and foundations for sustainable revenue growth, they come to us. We are your strategic marketing business partner when you have built a business based off of your own skills, grit, and a little luck, but now know that to create even more value, you have to increase your intentional marketing approach. Our services include custom tailored solutions for marketing strategy, ideal client profile development, narrative structure, marketing leadership coaching, marketing team development, customer engagement and more.
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Vice President Of Marketing & Client ExperienceMindwire Aug 2022 - Nov 2024Scottsdale, Az, UsWant more performance from your people? When working with MindWire, clients experience a change - from subjective understanding of their people's performance to an objective one - we call that workforce analytics. Best part? It's based on the employees' or candidate's hardwired behaviors and learning agility. After working with us, leaders are more effective and sleep better at night. They have the rosetta stone to driving their people's performance. But clients of MindWire don't just get data, they get knowledge. MindWire is the anti-consultant, meaning they transfer knowledge to their clients so the client becomes the expert, making a sustainable solution to an acute problem.My role in the organization was Chief Storyteller, Brand Evangelist and Client Advocate and a member of the executive team. Responsible for marketing planning, growth strategy, and team growth. -
Head Of Global Operations And MarketingThe Skin Deep Oct 2021 - Apr 2022Brooklyn, Ny, UsDrive accountability and ensure teams are delivering on their objectives. Develop team as a unit and ensure superior performance. Responsible for driving projects and progress across the company - perceived as both an integrator, implementor, and a "metronome." Responsible for building new revenue streams and channels; ensuring that said new means of driving revenue are sustainable and that are transitioned into daily operations of the business. Also responsible for formalizing and scaling scaling bulk and B2B sales.Lead marketing, customer service, and supply chain operations team to create strong returns to the business and an impeccable customer experience. -
Senior Vice President Of OperationsTti Success Insights Apr 2019 - Oct 2021Scottsdale, Arizona, UsAfter proving my capabilities with scaling the efforts of the marketing and creative team, I was asked to expand my efforts and help the organization achieve business objectives across multiple functions. In addition to leading the marketing and sales team, my expanded responsibilities included setting the organization's strategy, operational plan, and business objectives. Organized cross-functional prioritize that enable decisions to be made according to company strategy. Established communication strategy for the organization in order to grow and retain a global coaching and consulting network with 5,000+ coaches across 115 countries and 47 different languages. Led marketing, creative, and customer success team to create world-class customer experiences across the entire customer journey. Oversaw the creation of the Knowledge Base with over 112 articles in order to increase self-serve capabilities for customers. Successfully reduced ticket close time 65% and cross sell or up sell opportunities by 89%. Maintained NPS score at 82%. -
Vice President Of MarketingTti Success Insights Sep 2018 - May 2019Scottsdale, Arizona, UsLed strategy, content development and marketing operations. Established marketing activities to ensure consistent brand execution and cross-sell activities. Created campaigns that drive customer engagement and increased product conversions. Managed multiple agencies, vendors and budgets. Managed team of 8 and hired 4 A-players.Designed and delivered strategy to deliver the brand more consistently across the globe. Built an internal website to deploy assets and align campaigns internationally. Created structure for case studies and customer stories, then deployed a new storytelling format in the market. Operationalized content calendar, approval flows between marketing and creative team members and publishing standards.Created and launched Monthly Minutes program – a monthly customer newsletter that delivers distributors business and brand updates. Exceeded open and video view rates each month engaged distributors for upsell opportunities.
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Director Of MarketingTti Success Insights Dec 2016 - Sep 2018Scottsdale, Arizona, UsHead of marketing responsible for marketing strategy and execution across multiple channels including CRM, social media, online properties, video marketing, email marketing, trade shows and direct mail. Created programs that increased brand awareness, revenue, and customer lifetime value in the HR Tech space. Managed marketing budget and team of 8 employees. Implemented Hubspot marketing software across the marketing, sales and customer service teams, moving whole team from Keap (formerly Infusionsoft). Implemented and managed Workzone across marketing and creative teams to ensure improved approval flows. Moved organization to fully leverage Google Suite in order to elevate collaboration.Developed strategic marketing plans that increased distributor sales year over year. Built out blog strategy create center for inbound marketing and sales strategy. Successfully increased average revenue per user and created $1.0M profit increase year over year.
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Agency Account DirectorSocialdeviant May 2015 - Sep 2016Chicago, Illinois, UsLed social media strategy and execution for book of business. Activated teams to deliver against client project goals. Managed cross-functional teams from content planners, research, and creative producers. Piloted and installed the first agency integrated content strategy valued at $350K by collaborating with researchers, content planners, content innovation specialists, and creative teams to deliver on time and on budget. Developed and implemented the company-wide project management process saving the agency $48K in efficiencies per client.Worked with clients like 1-800 CONTACTS, Abbott Laboratories, Health Warrior, General Mills, and Red Wing Shoes. -
Marketing DirectorCareeragility Feb 2015 - May 2015Boston, Ma, UsDeveloped marketing plan for startup, including internal/external situation analysis, internal marketing quality audit, target market identification, strategic and tactical goal setting, marketing mix development, feedback and evaluation system; focused on digital marketing strategies for optimal funnel flow. -
Marketing ManagerVerizon Feb 2014 - May 2015Basking Ridge, Nj, UsResponsible for development and execution of CRM strategy for Verizon wireline to maximize upsell revenue and minimize customer churn.Launched the first cross promotional campaign targeting wire line customers and Wireless prospects leveraging a multi-channel approach include guide merchandising, web banners, bill media, email, and landing pages, which generated $114k+ revenue in one month. Set strategy, scheduled, and evaluated 250+ campaigns within the Interactive Media Guide in 6 months resulting in upwards of $5M in revenue. Slowed advertising opt-out by 70% compared to previous reporting period. Brought premium content magazine to market with 100% self-funded costs through co-operative advertising with a distribution of 2 million customers driving Video On Demand purchases. -
Chief Of StaffRedbox Instant By Verizon Aug 2012 - Feb 2014Develop and maintain project plans to produce the largest return on investment. Identify marketing efficiency opportunities and propose solutions. Create processes and procedures to formalize organization that have not previously existed. Manage $16M budget and targets within the organization. -
Corporate Communications ManagerVerizon Communications Jun 2006 - Aug 2012Basking Ridge, Nj, UsDeveloped and monitored internal social media platform for 100-person team to post images and documents relating to maintenance of locations. Obtained approximately 150 posts monthly. Improved communication within team during a work stoppage by establishing a robust although nimble communication strategy.
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Social Media StrategistMica Consulting Group May 2012 - Jul 2012Bedford, Nh, UsDevised social media strategy and tactical plan for goal-specific social media campaigns. Conducted keyword analysis and developed content strategy and executed on strategic platforms. Measured social media analytics to determine best next steps and actions. -
Traffic ManagerMlc Advertising (Formerly Media Link Communications) Jan 2006 - Jun 2006Managed project traffic within the agency through the use of Microsoft Office programs to ensure the individual departments in the agency delivered projects timely; transferred to copy writing for television and radio advertisements, as well as voice over; hired after internship. Directed advertising projects from inception to completion within tight time frames and within budget.
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Graphic DesignerSos Advertising Dec 2004 - Apr 2005Developed and designed content for advertising website; developed creative advertising strategies for marketing website to University newspaper. Designed 20+ logos and banner advertisements in both vector and raster graphics posted to the agency website.
Candice Frazer Skills
Candice Frazer Education Details
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Questrom School Of Business, Boston UniversityMarketing -
New York UniversityMarketing
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James Madison UniversityMedia Arts & Design
Frequently Asked Questions about Candice Frazer
What company does Candice Frazer work for?
Candice Frazer works for Alpharev
What is Candice Frazer's role at the current company?
Candice Frazer's current role is Founder.
What is Candice Frazer's email address?
Candice Frazer's email address is ca****@****ltd.com
What is Candice Frazer's direct phone number?
Candice Frazer's direct phone number is +163180*****
What schools did Candice Frazer attend?
Candice Frazer attended Questrom School Of Business, Boston University, New York University, James Madison University.
What are some of Candice Frazer's interests?
Candice Frazer has interest in Health.
What skills is Candice Frazer known for?
Candice Frazer has skills like Creative Writing, Content Creation, Digital Marketing, Graphic Design, Social Media, Social Media Marketing, Social Media Outreach, Persuasive Communication, Twitter, Social Media Development, Facebook, Blogger Outreach.
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