Candice Jackson Long Email & Phone Number

New Jersey, United States

Hi! I’m a brand architect and strategist, and CEO and owner of CJL Consulting Group, a boutique branding and marketing agency that builds vibrant, authentic, distinctive, and profitable brands for social impact founders, entrepreneurs, and executives. I lead a dedicated team of brand strategy experts and here’s how we can help you: 🟪 Brand Blueprint Package: For those ready to make a soft launch into the market with confidence. This comprehensive, ready-to-launch package includes everything you need to ensure your business is aligned and primed for success, including brand strategy sessions, audit, positioning, and story development. 🟪 Brand Solidifier Package: For professional service-based businesses or nonprofits ready to establish their brand in the market and elevate it simultaneously. This multifaceted toolkit gives your organization a cohesive, impactful, and profitable solution to assert yourself in the market. It includes a brand roadmap and content pillars, ideal if your organization has experienced success and is ready for more.🟪 Brand Boss Package: For established professional service-based businesses that want to dominate their market. Our most comprehensive package includes all the tools, strategies, and support needed to make your business goals a reality, specifically a brand manifesto, magnetic messaging matrix, and ongoing monthly support.⭐⭐⭐⭐⭐“From the creation of a brand deck to crafting the messages that appeal to my ideal client to recommending the avenues to reach my clientele, Candice's work has been invaluable. I would recommend her to anyone who is looking to take their company to a different level.” - Fareeda S.Let’s get started! Book a time for us to chat here: https://calendly.com/cjlconsultinggroup/brand-blueprint.

New Jersey, United States

I lead talks and workshops that teach attendees how to create innovative marketing plans and strategies that actually deliver results. My signature talks: 🟪 Wealth in Identity: Shaping a Future of Cultural Empowerment and Prosperity Through Branding: See how embracing cultural heritage within your branding drives empowerment and explosive revenue growth. Learn to leverage your origin story to build an inspirational brand that deeply resonates.🟪 Your Vision, Your Identity: Sculpting Influential Brands with the S.I.G.H.T.™ Framework:Master our 5-step S.I.G.H.T™ framework to transform personal vision into a magnetic brand identity that boosts engagement and sales.🟪 From Challenge to Opportunity: Three Key Strategies for Empowered Brand Growth: Uncover practical, proven strategies to convert obstacles into opportunities and unlock exponential business growth.🟪 Beyond Logos: Crafting a Brand That Reflects Your Nonprofit’s Soul: Discover how to craft nonprofit branding expands beyond logos to encapsulate your organization's purpose and soul.To book me to speak or to request more information, please email me at candice@candicejacksonlong.com.

I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results. This community provides all you need to grow as a woman founder: 🔹 Education: 300+ hours of business education content and direct access to live Q&As with top founders. 🔹 Exposure: Opportunities for press and thought leadership. 🔹 Community: A supportive system on 1,700+ like-minded founders. 🔹 Savings: Thousands of dollars worth of discounts on business tools and resources. Join me and other ambitious Entreprenistas and join our community here: entreprenista.com/join

Princeton, New Jersey, United States

Served as a strategic business leader with P&L responsibility accountable for development and implementation of key strategic initiatives that grew existing product categories with annual sales in excess of $3 million.🔹 Innovated marketing plans for the portfolio of product categories by channel: including brand development, commercialization plans, and promotional opportunities.🔹 Coached and mentored a team of direct reports, external consultants, and creative agencies responsible for product marketing, brand marketing, and marketing communications.🔹 Launched breakthrough programs that optimized the lead generation pipeline by integrating multiple touchpoints into the marketing communication process.🔹 Modeled marketing organizational structure, identified/hired team personnel, and guided team to achieve divisional goals.

Led brand team and content creators to produce targeted marketing strategy with differentiated marketing and advertising solutions backed by accurate, timely consumer research and analysis to expand customer base and increase revenue.🔹 Improved product concept testing by interpreting the needs and attitudes/beliefs of buyers (admins, influencers, teachers) in the higher education space with A/B message testing, established metrics and agile systems for campaign updates.🔹 Analyzed product launch decisions with data driven insight and customer analysis which resulted in saving the company millions in product development costs.🔹 Collaborated with product management and senior leadership to ensure solutions and marketing plans align with market directions and support the roadmaps and releases of our offerings.🔹 Led a positioning workshop to further strengthen brand product proposition in the higher education market. Leveraged customer insights to improve messaging and recommendations to senior leadership which resulted in approval by management and a pivot in market positioning.🔹 Supported sales channel to achieve 100% of revenue goals for FY20 with collateral and lead generation campaigns.

🔹 Launched the HEIghten campaign into the higher education market working closely with regional teams while successfully interpreting customer insights gathered from user studies, surveys, and product analysis to create messaging that aligns with their student assessment needs and evolving the campaign in real time.🔹 Orchestrated an integrated content marketing strategy for the HEIghten product by leveraging research-based content and repackaging for use across social channels, such as LinkedIn which resulted in over a million impressions, 300+ new leads and became one of the top campaign performers in the category for LinkedIn.🔹 Executed the “Tell Me to Show Me” content campaign for a new teacher licensure assessment using simulation technology across channels including email, social posts, white papers, blogs, paid and earned media, website, sales collateral and recruitment support resulting in increased brand awareness and brand positioning.🔹 Segmented messaging to address customer needs by cohort with the development of creative briefs by persona which enabled the delivery of targeted messaging to consumers and positioned the catalogue of technology capabilities for reading, writing, and English Language Learning in the EdTech market, a new category of growth for an assessment organization.🔹 Implemented the lean/agile process in ambiguous middle and high school English Language Learning product development environment to drive the team towards data driven, customer centric solutions that led to the exploration of new product concepts, market testing of viability, and go to market strategy in the education gaming market.

Trenton, Nj

Execute all of the marketing and communications for the school which includes content for the newsletter, website, etc. Developing the school's social media presence.

Spearheaded results-oriented marketing strategy for an international air charter safety intelligence provider. Responsible for development and implementation of marketing plans for new and existing products lines, competitive intelligence, media relations, advertising, corporate website, promotions, trade shows, product management process and key product messaging.🔹 Sharpened the brand's positioning/ perception, while strengthening its connection to stakeholders and customers of air charter in North America and Europe with targeted brand messaging and media plans.🔹 Drove messaging and execution of go-to-market product strategies resulting in significant funnel growth/new customer wins based on value proposition.🔹 Developed new quarterly newsletter; increased awareness of service products and percent of sales team actively selling service.

Trenton, Nj

Chaired the development and launch of the city’s Destination Trenton tourism initiative. Oversaw multifaceted marketing campaigns topromote the city as a tourist destination by utilized understanding of buying motivators and influences to create unique and differentiated marketing and advertising solutions designed to expand customer base and increase revenue.🔹 Designed brand campaign with the development of web sites, social media, print and earned media, and bi-weekly newsletter growing the contact database to over 4,000 opt-in subscribers.🔹 Developed entire marketing program including website, budget and measuring matrix, marketing materials, email blast, events, direct mail.🔹 Managed a team of ten in various visitor center locations along with an additional street team.

Master Of Business Administration (Mba), Marketing

Bachelor Of Arts (B.A.), Communication, General