Growth marketing for wellness/subscription startups and non-profits, including: - Rosy | Sexual Wellness- Stackin' | Financial Wellness- MANTL | Men's Self-Care co-founded by Karamo Brown...and more.

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Optimize and forecast major North American marketing channels (including TV, Radio/Podcast, SEM, SEO, Display, Mobile, Content, Digital Video) with a budget upwards of $80MM to a two-year ROI of 220% while actively fine-tuning marketing assets and creative to keep performance highLead Brand Marketing - which involves brand research, brand book management, messaging/CTAs, customer experience management, social media strategy, approving partnerships and media for brandExperience in both agency-to-agency and agency-to-in-house transitionsManage a group of 6 marketers; report directly into the CEOLead for acquisition marketing promotions and scheduling; increased redemptions by ~50% YoYProvide creative direction across Acquisition assets (static, video) which increased conversions campaign-wideOversee content marketing including a new Taboola campaign from scratch; currently the most successful Test campaign YTDManage internal reporting and external vendor relationships for Brand Research; determine claims and messaging to use in media Launched employee awards for marketing, "Feel the Love Awards" in July 2016 - continues to be an active recognition system for Acquistion, Lifecycle, and Social Marketing teamsLead for Project Management, Marketing Ops, and international liaison Project Manager for acquisition marketing promotions and assets (2015-16)Onboarded and worked directly with PR agency to plan campaigns and determine internal data to be used for media outreach (2015-16)Led Mobile bid strategy for Emerging Markets to double volume YoY (2014)Led Emerging Markets initiatives; managed transition of international search accounts from agency to in-house (2012-14)★★★★½ Performance is consistently top-rated, year after year - total of 4.5/5 average in past 5 years