Candice Pedersen Email & Phone Number

Santa Clara, California, Us

The Palo Alto Networks NAM CAB program spans six North America advisory boards: Executive (primarily CISOs), Prisma Cloud (Cloud Security practitioners), Prisma SASE (Zero Trust, Prisma Access, Prisma SD-WAN practitioners), Cortex (XSIAM, XSOAR, Xspance practitioners), Network Security (software & hardware firewall practitioners), and Service Provider (SP senior leaders & practitioners).Provide a forum for industry innovators to share experiences and advise Palo Alto Networks product teams and senior leadership to deliver on our vision to in which each day the world is safer and more secure than the one before. Develop strategies and annual operational plans to grow, nurture, and activate volunteer board membership and activities. Develop programmatic content for board meetings in consultation with product teams and other stakeholders.Manage CAB meeting logistics, execution, and follow-up, closing the loop with the customer.Interface with Palo Alto Networks product and sales leadership.Own relationship management of the board members and their support staff.

Santa Clara, California, Us

Set the mission, culture, and drive to excellence of the Network Security Customer Advocacy team, infrastructure, and results in a high volume, hypergrowth environment. Evolve our infrastructure to increase intelligence and maximize the right set of advocacy levers to grow engagement with our customer base and expand to new customers. Programs include the development of case studies, customer integration in key events including launches, Ignite, and 3rd party events.Surface and strongly advocate for the "voice of the customer" within Palo Alto Networks.Lead and develop customer advocacy team focused on Network Security products including Prisma SASE (Prisma SD-WAN, Prisma Access), NGFW (PA-Series, VM-Series), and Cloud Delivered Security Services (IoT Security, SaaS Security, DLP, DNS).

Santa Clara, California, Us

Supported Network Security SVP in strategic business planning and reporting. Performed research and analysis to improve business decisions that contributed to growth. Drove global planning sessions, providing data analysis and insights that determined and supported strategic priorities.Derived insights from a range of data sets to develop long- and short-term execution plans for Network Security marketing. Identified and shared conclusions about trends, variances (against plan, year-over- year, etc.) and business performance.Partnered with the campaigns team to deliver integrated metrics-driven campaigns, analyzing performance and delivering insight-focused reports to drive decision making.Partnered across the team and org to provide a POV on organizational health and to develop and execute on an agenda that meets business and personnel needs.Drove process improvements to support an organization scaling at a rapid pace.

Santa Clara, California, Us

Led team of 8 campaign managers spanning cloud security, network security, and industries.Defined demand gen pipeline strategy, propelling prospects through the buyer’s journey from awareness through post-sale expansion.Coached campaign managers to deliver the right mix of marketing programs to target new and existing accounts, validating tactics by testing new programs and scaling successful programs.Provided predictable planning and reporting processes, templates, and guidance to minimize churn and improve the employee experience so campaign managers could focus on their discipline.

Seattle, Washington, Us

I led a creative production team that turned ideas into high quality, actionable marketing solutions. I set the team's vision, priorities, and roadmap. As an advocate for brand quality and storytelling, my team produced digital experiences that supported F5's strategies and met or exceeded tactical campaign goals. • Translated high-level business objectives into creative solutions, starting with strategy discussions, through audience mapping, to publishing, improving engagement.• Operated across marketing platforms to understand the intersection of customer touch-points throughout the customer experience, simplifying processes and increasing CTA interactions.• Developed an environment in which creative thinking and practical execution thrived and the team introduced innovative solutions, iterated, and "failed forward" for continual improvement resulting in improved employee satisfaction while meeting measurable marketing goals.

Gb

Ran project teams of 3-9 people. Projects and follow up work exceeded targets by more than 35%. I managed all projects on or under budget, leading team members to work at their best levels. Summary of two client projects:• Developed three-year digital marketing strategy for a large regional tire and brakes servicer to improve the customer experience, accelerate growth in new markets, and optimize marketing spend. • Created marketing assets including a digital marketing strategy and execution roadmap, the enterprise-wide digital marketing playbook, and regional digital goals. • Identified employee operating model, defined roles and responsibilities, built multi-year resourcing model.• Created a three-year business strategy and communications plan for large health provider’s IT organization, spanning 6K employees and 11 teams. • Provided day-to-day advisor support to VP of Client Engagement ensuring peer and C-level leadership support and adoption of business strategy.• Developed comprehensive stakeholder engagement plan and communications framework to drive downstream awareness, minimizing unplanned attrition and driving positive employee satisfaction and efficacy.

Seattle, Wa, Us

• Owned employee experience strategy and planning. Responsibilities and achievements included: owning the employee lifecycle from hire-retention-exit, launching AEV competencies by role, launching an employee rewards and recognition program, developing values-based culture programs, launching a scalable onboarding process outlining the Day 1 – Day 30 experience.• Drove rhythm of the business (ROB) processes including scorecard analysis, quarterly business reviews(QBRs), and target setting and management. Drove QBR agenda, process, and reporting driving effective revenue management.Set up control processes so that financial results met targets. Identified business drivers, developed assumptions, and quantified risks and opportunities.

Redmond, Washington, Us

Worldwide Volume Licensing: Group Manager, CIO/CTO Community• Responsible for CIO/CTO community engagement strategy, improving attendee quality, community participation, and customer satisfaction.• Developed Microsoft CIO Customer Advisory Board with more than 75 CIOs from global F500 companies.Customer Service and Support (CSS): Group Communications Manager, Team Manager• Owned change management communications strategy, messaging, and resources to support CSS three-year organizational transformation across seven business segments and five global regions.• Improved internal listening systems affecting 8000+ global employees. Raised org and leadership scores including “VP has compelling strategy” and “Understand how decisions are made”.CSS: Microsoft MVP Program: Global Program Manager – Marketing (People Manager)• Owned global strategy and execution for the MVP program, designing governance, aligning policies and processes, and tying activities to Microsoft’s business and customer objectives. • Owned the vision, strategy, and execution for the EMEA, APAC, and US Program Manager teams to deliver a consistent, world-class experience through MVP leads and global marketing teams.• Partnered with Product Groups, Business Groups, and Sales teams to co-develop priorities and deliver a consistent customer experience that scaled globally and increased program value to the company and to customers.• Reduced MVP program costs by 10%, increased customer base by 15%, and improved MVP satisfaction.

Redmond, Washington, Us

MSN & Business Marketing Organization: Customer Engagement Manager - Marketing• Drove event marketing and launch plans for Windows and Office releases, driving sales, brand awareness, and positive brand sentiment. Exceeded all sales goals and significantly reduced purchase conversion time.

Seattle, Wa , Us

Drove business development, identifying marketing and promotional opportunities. Managed content team, providing content for Marketing, Education, and Curatorial divisions.

Built one of the most successful privately held record labels.