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@tiderockholdings.com
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2 phones found area 646 and 212
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LinkedIn matched
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Candice Marshall is listed as Chief Marketing Officer - Strategic Leadership - Growth & Results-oriented - Brand Builder - Digital Transformation at Tide Rock, based in San Diego Metropolitan Area, United States. AeroLeads shows a work email signal at tiderockholdings.com, phone signal with area code 646, 212, and a matched LinkedIn profile for Candice Marshall.
Candice Marshall previously worked as Chief Marketing Officer at Tide Rock and Chief Marketing Officer at Marcopolo Learning. Candice Marshall holds Mba, Strategy, Finance from Columbia Business School.
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AeroLeads found 1 current-domain work email signal for Candice Marshall. Compare company email patterns before reaching out.
Growing a company requires more recognition, more customers, more sales. Recognition requires brand and messaging. Customers need to be acquired, nurtured and retained. Sales come from convincing customers to buy products or services.I am a senior marketing executive who has led marketing teams in technology, consumer services/products and financial services companies. With recent PE- and VC-backed company experience, I have built 20+ brands; identified and targeted 100+ groups of customers; developed and executed 15+ successful acquisition and retention programs; launched 10+ new products/services generating over $100m in revenue. I also have a strong foundation in digital transformation from strategy to technology implementation to change management. All of this comes with a strong foundation in business experience from work with companies such as IBM, UPS, SAP, Capital One, Samsung, Philips and Thomson Reuters.If you’re looking to grow or turnaround your business through marketing, message me for a permanent, contractual or consulting role.Specialties: brand strategy & identity, targeting & segmentation, measurement & analytics, performance marketing, acquisition & retention programs, demand generation, Search, SEM, SEO, content marketing, advertising, media (digital, offline), social media, influencer marketing, publicity & press relations, global marketing, B2C, B2B, Small Business, Budget management, P&L management, team development
Listed skills include Strategy, Management, Marketing, Online Advertising, and 20 others.
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A career timeline built from the work history available for this profile.
Solana Beach, California, Us
Tide Rock Holdings builds and manages portfolios of diversified businesses, delivering cash-on-cash returns and long-term equity growth to investors Its success depends on a multi-functional operating team that helps portfolio businesses improve operations and grow. In charge of marketing across Tide Rock's portfolio businesses, across all activities, including brand/PR, demand generation, digital, content & social marketing.
New York, Ny, Us
In charge of marketing and business development for subscription-based mobile and web education technology product. Responsible for user acquisition, customer engagement and retention, brand & advertising, PR/press relations, social & content management, influencer and affiliate marketing, data reporting and analysis, partnerships and business development.
New Haven, Ct, Us
Head of Marketing for My Gene Counsel, digital genetic counseling resource for consumers and health care providers. Focused on Growth, Performance and Digital Marketing, Business Development.
Stamford, Connecticut, Us
Interim Head of Marketing for PE-backed lending/FinTech business, focused on Growth, Performance and Digital Marketing. Transform digital marketing and promotions. Improve budget management/forecasting. Implement project management tracking process and executive dashboard. Responsibilities span budget management, brand, demand generation, channel marketing, PR/media relations, sponsorships and events.
For the one of the top integrated advertising and communications agencies in the world, led team that planned and executed marketing and communications activities for a top b2b / b2c client in US, Asia Pacific, Europe and Latin America. Activities included brand, digital, advertising, social, content, partnerships, demand generation, search and performance marketing. - Transformed marketing from traditional to digital in 9 months by improving processes, hiring/retaining talent and adopting new marketing and advertising technologies.- Restructured processes and teams improving turnaround time by 40%. - Executed marketing activities generating 5x in customer engagement and 3-11% lift in conversion.
Integrated strategy across a top b2b / b2c client's marketing and communications activities worldwide. Collaborated with strategy, creative, media, analytics and operations teams in US, Europe, Asia and LatAm and execute marketing campaigns that aligned with business and sales objectives. - With Executive team, launched new brand vision for the company, generating positive feedback from employees and initiated new business opportunities.- Instituted new Global Marketing approach that produced results 200% better than historical.- Allocated global budget and developed executive dashboard resulting in greater efficiency and output.
Led a business and marketing strategy business unit, with focus to improve agency’s strategic output for UPS and its other clients.- Repositioned brand from commodity to a value-added solutions partner to drive growth. Perceptions improved 90% and preference increased 19%. - Executed agile, iterative marketing programs to acquire $20+M in revenue from small businesses and start-ups.
Interim marketing executive - start-ups to Fortune 100. - E-commerce: developed marketing programs for different customer segments. Identified 70% reduction in catalog printing costs and 30% increase in online business.- Subscription-based software: launched 3 new Software-as-a-Service products. Products generated $100+ million in Year 1.
MCA at Interpublic Group is a strategic management and marketing consulting organization that advised technology and financial services companies on branding, product marketing, pricing, targeting and market research.- Payment / credit card: targeted low and no credit consumers with acquisition and retention. Improved retention by 17% in 6 months.- Payment / credit card: leveraged customer data that improved direct marketing programs by 25%. - Enterprise software: created optimal brand architecture for $16B software and cloud portfolio, identified $1 billion in revenue upside.
London, England, Gb
FutureBrand is a brand consulting firm which specializes in strategy, design, innovation and experience, all working together to extract the value of a company's brand.
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Candice Marshall works for Tide Rock.
Candice Marshall is listed as Chief Marketing Officer - Strategic Leadership - Growth & Results-oriented - Brand Builder - Digital Transformation at Tide Rock.
AeroLeads has found 1 work email signal at @tiderockholdings.com for Candice Marshall at Tide Rock.
AeroLeads has found 2 phone signal(s) with area code 646, 212 for Candice Marshall at Tide Rock.
Candice Marshall is based in San Diego Metropolitan Area, United States while working with Tide Rock.
Candice Marshall has worked for Tide Rock, Marcopolo Learning, My Gene Counsel, Llc, Archie Group, and Ogilvy & Mather Worldwide.
You can use AeroLeads to view verified contact signals for Candice Marshall at Tide Rock, including work email, phone, and LinkedIn data when available.
Candice Marshall holds Mba, Strategy, Finance from Columbia Business School.
Candice Marshall is listed with skills including Strategy, Management, Marketing, Online Advertising, Digital Media, Leadership, Social Media Marketing, and Strategic Planning.
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