An avid reader and student for life with an ongoing love affair with technology and business. Featured by Computer Reseller News (CRN) as a finalist for Marketer of the year and one of the Top 50 most influential women in the UK, I pride myself on my ability to research, innovate and execute at pace. With over 15 years of experience in marketing, sales, and business development, I create value for customers, partners, and stakeholders. As the VP Marketing Operations & ESM CMO at IFS, I oversee the marketing strategy, execution, and performance for the Enterprise Service Management division, as well as the marketing operations and technology for the global organization.My core competencies include marketing strategy, go-to-market strategy, business development, storytelling, brand building, team building and management, product marketing, content creation, communications and PR, content marketing, inbound and outbound marketing, advertising, lead generation and nurturing, digital marketing, SEO, events, budget management, social media marketing, exhibitions, conferences, events, product launches, B2B, B2C and B2D. I am also a HubSpot accredited professional and a CRM expert, with a proven track record of delivering high-quality leads, conversions, and revenue growth. Additionally, I am an MBA candidate at the prestigious Hult International Business School, where I seek to enhance my knowledge and skills in business administration and management.