Candice Wong Email and Phone Number

Brand Marketing • Membership Scheme Launch: Achieved a remarkable milestone by attracting 10,000+ new member-users to the Fantuan Delivery app within the first month of launching the membership scheme.• Out-of-Home Advertising: Implemented impactful out-of-home advertising strategies, strategically placing ads on public transport and high-traffic areas like Yonge Street, resulting in a substantial increase in brand visibility.• Social Media Impact & Influencer Management:… Show more Brand Marketing • Membership Scheme Launch: Achieved a remarkable milestone by attracting 10,000+ new member-users to the Fantuan Delivery app within the first month of launching the membership scheme.• Out-of-Home Advertising: Implemented impactful out-of-home advertising strategies, strategically placing ads on public transport and high-traffic areas like Yonge Street, resulting in a substantial increase in brand visibility.• Social Media Impact & Influencer Management: Elevated the brand's social media presence through content creation, effectively engaging the audience and fostering brand loyalty.Event Management• Leadership: Led a team of 20 in organising "Taste of Asia" and the Chinatown Festival annually• Strategic Oversight: Orchestrated booth ideation and operations, meticulously coordinating publicity materials to ensure the delivery of an exceptional experience for visitors. This strategy played a pivotal role in enhancing brand presence within the local community.• Campus Engagement: Executed highly successful campus tours from August to October, introducing Fantuan Delivery to both local and international students in Toronto.• Strategic Partnerships: Managed sponsorship invitations during the campus tour, cultivating strategic partnerships that increased the app's visibility among the diverse student population.Other Contributions• B2C Marketing: Day-to-day in-app operations, including the strategic display of limited-time promotions and continuous enhancement of the user interface.• B2B Marketing: Maintain robust relationships with restaurant partners and external cross-sector parties, ensuring collaborative success in line with Fantuan Delivery's objectives.• Data Analysis: Analyze the effectiveness of discount offers to optimize user loyalty, contributing to the app's overall success. Show less

English & Chinese interpretation/ translation with a focus on Medical and HealthcareServed 30+ clients with medical needs daily(e.g Coordinate Alzheimer's disease evaluation session, surgical procedures explanations)

Project Management:Develop online campaigns for client's brand from ideation to execution, e.g: storyboard drafting, video shoot on-site facilitation(i.e: Created over 260K new reaches for client's social media platform through pitching and managing the brand's digital campaign.)Manage client budgets and oversee implementation of project plan and its effectiveness(i.e: Created over 300 pieces of media coverage for the largest snooker tournament in history– Hong Kong Masters… Show more Project Management:Develop online campaigns for client's brand from ideation to execution, e.g: storyboard drafting, video shoot on-site facilitation(i.e: Created over 260K new reaches for client's social media platform through pitching and managing the brand's digital campaign.)Manage client budgets and oversee implementation of project plan and its effectiveness(i.e: Created over 300 pieces of media coverage for the largest snooker tournament in history– Hong Kong Masters 2022, through public relations strategy, and gate-keep expenditure on media events and paid advertising)Event Planning & Management:Service includes idea pitch, design production, promotion strategy, on-site logistic and execution (i.e: Attracted 9,000 spectators to the final of the world's largest snooker tournament- Hong Kong Masters 2022 through a series of media events, digital & outdoor advertising initiatives, media pitching.)Communication:Build and maintain effective communication with clients, vendors, influencers and internal creative teams to ensure project delivered is beyond standard and fulfil expectations.Media Relations Management:Prepare and blast publicity material to media for client's brand.Key account serviced:ASICS, Garmin, Decathlon, Hong Kong Masters 2022, GAW Capital Show less

- Cover daily local news in Hong Kong- Produce feature video stories related to current affairs - Edit news footage for the outlet's online platform- Voice-over for hourly radio news wrap

- Daily news clip editing - Produce feature video stories

- Publish news article monthly - Design story layout for each month

Create online content for clients

- Attracted 629 engagement on Facebook for Global Youth Summit (social inclusion forum)- Created attention-grabbing content on social media with my team- Attracted 200 audiences to our forum

- Resolve student enquiry on centre event- Volunteered event emcee for Alumni sharing session - Design career event posters

-Organised monthly meetings for internal communications and team bonding activities between 7 departments-Organised Youth to Sustainability Summit 2017, a joint university conference with over 300 delegates

- Facilitate overseas cultural exchange process for HKBU students and track their personal development process. - Attracted and facilitated 79 HKBU students participate in oversea cultural exchange programmes

Facilitate daily operation in coffee house