Candis Allred Email and Phone Number

• Lead a sales organization of 50+ Business Development Marketing professionals in revenue generating program development for local and regional digital, media and experiential campaigns through lead generation tactics, pricing strategies, proposal development and fee and term negotiations. • Identify, cultivate and manage large enterprise clients and accounts with agencies and key retail accounts such as Nike, Apple, Lululemon, Guess, Sephora and Columbia Sportswear to drive incremental income through brand and performance-based campaigns. • Develop and execute a strategic business development plan to drive a $22+MM annual regional budget through digital and static media sales and experiential activations with direct focus on retail, advertising agencies, and new business development. • Experienced in cross-functional collaboration to meet clients’ goals and drive incremental income by identifying new opportunities to fuel growth through various verticals including Gift Card, Short Term and Permanent Leasing and Tourism programs. • Proficient in securing, cultivating and strengthening client relationships with all levels of decision makers including C-level executives. • Strong track record of high-level negotiation and successful internal and external relationship management.• Analyze, prepare, and submit annual budget and monthly forecast reports. • Mange all aspects of contract negotiations, including cross departmental, to deliver client objectives while mitigating business risk and maximizing financial objectives.

• Responsible for achieving over $9MM in annual net revenue with direct focus on advertising agencies and retail accounts. • Oversee an organization of 30 Business Development and Marketing professionals. • Drive strategic and targeted selling strategies across the region resulting in rapid area revenue growth. • Prospect and secure new business for large scale digital, media and sponsorship campaigns fueling revenue growth across the region.• Complete accurate monthly forecast reports, legal submissions, creative approvals, and aged receivables for 39 properties. • Initiated new buying strategy to maximize ROI on advertising buys with digital, radio, print, and outdoor by creating and negotiating reciprocal partnership resulting in over $1MM in revenue.

• Responsible for generating area sales to meet and exceed all assigned revenue goals through direct identification, solicitation, and execution of media, experiential activations and sponsorship opportunities. • Generated new leads in local markets through direct contact and targeted outreach plans.• Managed entire sales process from prospecting and qualifying, to building relationships and contract negotiations. • Developed key corporate partners in the retail, healthcare, financial and automotive industries generating over $1.2MM in new revenue channels. • Completed all associated sales reporting including internal inventory systems, forecasting, aged receivables, and legal contracting system.• Provided strategic analysis of Qualitap/Scarborough/Prime Lingo customer data to offer a competitive value proposition.

• Pioneered sales and marketing programs, elements of which were implemented at other centers and became best practices. • Negotiated customized media and partnership agreements to accommodate a variety of marketing plans and budgets. • Developed and executed annual marketing plan that strategically used all platform programs, supports the corporate marketing objectives, and positively impacts the center’s core financial objectives.• One of 3 regional members of the mentor program utilized to mentor and coach new and struggling employees on sales practices, assist in training, negotiations and closing tactics. • Prospected daily via phone and email in an effort to generate interest and obtain new business.

• Prepare and implement annual promotion, event plan and budget.• Design, coordinate and implement all casino wide promotions and events.• Communicate with all casino managers and employees about casino wide promotions and events.• Create and maintain strategic relationships with business partners, car dealerships, travel agencies, airlines, hotels, home builders for events and promotions. • Analyze all tracked play and costs associated with events and promotions to determine revenue generated and effectiveness. • Manage and attend all promotions and events to assure accuracy and effectiveness.• Represent Sandia Resort & Casino in public affairs, and build good will for the property.