Responsible for driving growth through development and execution of sales and eCommerce business plans.- Develop eCommerce sales strategies to meet revenue and growth targets- Oversee business development and key account relationships- Implement and utilize analytics to identify trends, opportunities and develop key market segments- Conceptualize and execute digital marketing initiatives including social media planning and SEO- Develop and conduct customer research to develop optimal customer journey's

- Partner with clients to understand their needs and develop customized solutions and strategies- Research, develop and plan Loyalty solutions for a wide variety of customers and catagories- Design and development of customer experience, change management and culture change programs & strategies to meet client needs-Brand consulting, including research, brand strategy, brand standards and education tools- Communications planning and development, digital, trade publications and direct mail- Event and trade show planning, execution and measurement

Responsible for oversight of database marketing, Winner's Circle Rewards loyalty program, marketing research, and customer experience design for locations across Ontario.-Formulated the divisional CRM strategy, based on consumer lifecycle, brand pillars & campaign activity-Leadership of divisional CRM, Customer Experience, Consumer Insights teams - Identified key market segments, improved targeting and CRM program effectiveness through test and learn tactics- Managed all brand partnership programs- Led development, testing and execution of predicitve churn model resulting in significant decrease in churn among highest value customers - Effectively manage$12MM+ budget, increasing retention and optimizing ROI on campaigns-Spearheaded loyalty brand refresh, including all digital channels, resulting in a 10% increase in customer program engagement- Oversight of all member consumer insights research & VOC programs-Able to effectively manage agency, stakeholder and executive partnerships

- Strategic lead of Customer Experience design and execution divisionally, including targets and measurement, dashboards and executive summaries-Developed complete customer journey map for gaming division- Successfully led development and implementation divisional online training development for loyalty program - Oversight of VOC research and studies for Gaming division, including development of an integrated dashboard-Led cross functional team which effectively resolved over 2,400 customer inquiries annually- Effectively developed on brand communications for loyalty program and promotions- Championed the voice of consumer across the division

- Oversight of all local media planning, including budget management and campaign measure- Over 10 years experience agency management, media planning, and developing impactful promotions- Brand expert regionally, oversight of brand standards with internal and external partners- Effectively led numerous partnership promotions with major brands and tourism partners- Developed email acquisition model, increasing consent rates over 20% - Extensive expertise in promotions, sweepstakes and event planning