Candi Williams Email & Phone Number

Franklin, Tn, Us

Franklin, Tn, Us

Consume learnings from other areas of Ramsey and proactively seek out opportunities for applicationPartner with other disciplines across marketing to optimize and create effective marketing strategy and messaging Proactively seek input and opportunities for collaboration with stakeholders, other marketing leaders, and business units to connect customers to the next right Ramsey experience. Lead a group of cross-BU team members to support campaigns – rallying the team with positivity and maintaining healthy accountability. Actively manage multiple budgets and campaigns across numerous business units and verticalsPartner with others for accurate forecasting and projectionsMarketing performance monitoring and optimizations

Franklin, Tn, Us

• Support and lead a team of paid media specialists• Develop innovative ideas to connect customer needs with business goals• Leverage Google, Microsoft, Facebook and other channels to connect fans to our services and pros• Evaluate best practices, industry trends and upcoming developments to continuously improve world-class lead generation tactics• Analyze platform and business data to achieve long-term and short-term goals• Collaborate and communicate on paid advertising strategies and performance with stakeholders, other marketers and teams• Manage projects with accuracy, timeliness and purpose

Franklin, Tn, Us

• Lead the planning, creating, implementing, optimization, analysis and reporting of paid search and social campaigns averaging $100k+ in ad spend / month.• Manage strategic initiatives such as keyword expansions, restructures, testing, remarketing, targeting and strategic bidding strategies.• Work closely with design and writing teams to create and optimize world-class ads.• Provide analysis of reporting metrics to guide optimization and future campaigns.• Build relationships with stakeholders as well as collaborate on whole processes with content strategists, writers and editors (you’re not working in a silo alone).• Experience working in Facebook Ads, Google Ads and Google Analytics• Background in marketing and passion for creating a world-class user experience• Creative analytical thinker with testing experience• Self-motivated and results driven with an ability to thrive in a collaborative, team environment

Franklin, Tn, Us

Collaborate and communicate on social channel strategies with business units and other marketers and teams• Collaborate with key stakeholders on the development of new social content.• Post, curate, edit, monitor, and comment on content.• Facilitate and implement branded design elements.• Educate key players on best practices, industry trends and upcoming developments so they can engage and grow their social audiences.• Research and suggest other channels to reach and engage white space.• Leverage Facebook, Twitter, Snapchat, LinkedIn, Instagram, Pinterest and other up-and-coming social channels to connect with our tribe and increase brand recognition in white space.

Nashville, Tennessee, Us

Monitored, edited and published content for the multiple client’s social networking channels such as YouTube, Facebook, Twitter, and LinkedIn while focusing on constituent engagement. Monitored and engaged with audience consistently in the voice of the brand. Launched multiple client’s first social accounts and reported record growth. Developed and implemented social media strategies, coordinating with stakeholders across the company to ensure its effectiveness.Implemented new strategies to drive traffic to client websites. Analyzed data and reported insights to the team for changes and improvements. Led redesign strategy for a client with over 1,143 pages.Produced and developed web content of over 32 videos that furthered the client’s mission using the latest technology. Self-taught Final Cut software to achieve best results at most cost efficient measure. Managed email marketing campaign of over 300 emails a year, including strategy, planning, template development, segmentation, execution, testing, deployment, analysis and optimization. Directed client photo shoot, maintained archive, and ensured that photo assets were leveraged online.

Atlanta, Ga, Us

Self created position during economic recession by demonstrating work ethic, experience, and knowledge. Guided business decisions based on financial and market analysis; spotted trends, measured productivity and monitored progress to generate maximum revenue and profitability.Impact: Changed approach to and developed an organized marketing communicationsprogram spanning advertising, digital media and special events. Measured and critiqued the effectiveness of strategies and tactics and continually sought to protect and improve the company's leading market position.Created Facebook and Twitter pages for relevant brands within JSH Enterprises. Updated daily in a manner involving target market, which resulted in compliments from paid social networking industry leaders and over 5,000 friends and followers.Filled void and need with creation of ecommerce site which increased sales to approximately $32,000 in first six months and led to convenience for customers, decrease in phone workload,and a higher level of customer service.Negotiated and acquired Arena team Georgia Force Cheerleaders program that resulted in new branding opportunities and further reach in addition to existing Atlanta Falcons Cheerleaders sponsorship.Modernized business with website overhaul, Wi-Fi setup for clients, and creation and management of online booking program. Developed full understanding of Millennium software program--attended off campus training to comprehend database management, report writing, and queries that resulted in full usage of capabilities, time efficiency, and convenience.

Developed and managed men's accessories product line and brand with annual gross sales of $8.5 million; supervised product development, graphic design and inventory teams; and oversaw all facets of product design and development. Provided creative and conceptual direction and styling of photo shoots for seasonal catalog spreads, proposals, and advertisements. Increased sales through national independent sales force of 38+ individuals.Impact: Played key role in turn around of underperforming brand, boosting sales $4.3 million and product profit margins to 40%.Transformed culture of miscommunication between departments by weekly meetings with full disclosure and open door policy. Created product development plan with detailed depth of development for each season that resulted in a road map with priorities and expectations so that all departments were achieving the same goal.Forecasted and analyzed market and fashion trends through travel, research, survey of buyers and distributors, and meetings with factory and manufacturers to create products that were well received by target market at the correct price point.Overhauled brand from inconclusive direction and definition and target market confusion by spearheading re-branding efforts as key on-site contact for outside consulting firm and focus groups. Managed internal operations process and information flow. Directed re-branding rolloutto internal departments and to independent and major distribution channels with introduction of new brand positioning, logo, colors, and patent-pending packaging. Resulted in smooth rollout of new branding with positive response from buyers with immediate purchases.

Amelia Island, Fl, Us

Managed marketing of Amelia Island Plantation Real Estate Department with annual sales of $68 million. Supported and enhanced real estate team by ensuring product was visible in market placethrough print and web campaign.Impact: Incorporated creativity and technology to upgrade offerings to high profile consumers.Capitalized on opportunity of major players lodging with Amelia Island Plantation for Super Bowl XXXIX and Bausch & Lomb Tennis Tournament by creating memorable souvenirs in addition to collateral pieces.Created and communicated fair and equal marketing plan with additional levels of marketing per sales price including virtual tours, premium placement and additional print media which resultedin faster sales of higher income properties and satisfied sellers.

Supervised daily operations of Aveda salon & spa business including financial aspects with annual sales of $400,000+.Increased salon & spa service and retail sales by 24% with various promotions and marketing strategies.Soliciting, planning, and completion of promotional events; solicitation of clientele; media buying; business to business bartering; public relations; market research; customer service advisor; front desk coordinator, assisted in interview and training process, employee scheduling, merchandising. Developed marketing programs, collateral, including direct mail and website.

Statham, Ga, Us

Pro Shop Assistant

Pro Shop Assistant

Abj, Advertising

Education record