C. Andrew Mather Email & Phone Number

New York, NY, US

Princeton, New Jersey, United States

Greater New York City Area

• Synthesized a mixture of quantitative and qualitative data to create in-depth analyses and actionable insights for media planning across Heineken USA (HUSA)
• Designed research projects (e.g. survey design, sample identification, vendor management, consumer profiling, analysis plans) to address and answer questions for a multitude of different clients
• Developed a custom tool to assess and rank potential new markets using custom KPIs
• Supported and landed numerous pitches for new business that brough in millions in revenue for the company
• Lead the brand health tracker for Helzberg to help craft and implement their advertising pandemic response which helped them recover almost all lost business in 2021
• Gained mastery in multiple categories including alcohol, CPG, audio streaming, financial services, and more

- Collaborate with team members to develop cost-benefit analysis to innovate three different NYPL offerings including circulation of non-traditional media, staffing, and effectiveness of cultural programs- Provide enhanced research design and targeted data-gathering methods for a survey designed to gauge the effectiveness of an early literacy training.

- Provided strategic insights to clients, such as Syfy and DC comics, from complex data sets to develop IP- Oversaw development and training of two junior staffers and helped each advance to higher roles within the company- Managed multiple projects and deliverables concurrently with project objectives achieved on time and within budget- Utilized.

Greater New York City Area

- Developed and presented client-ready PowerPoint presentations based on data analysis - Applied a variety of statistical techniques such as segmentation, factor analysis, perceptual mapping, correlational analysis, survey analysis, and survey writing to glean insights from large data sets

- Performed analysis for numerous clients in the media streaming and video game, retail and consumer goods industries- Educated clients in qualitative research and how to read data deliverables

Greater New York City Area

- Managed focus group screening and selection and developed questions for moderator; monitored clients during groups- Conducted respondent interviews and probed to gain insight into how client products and services were being used

Greater New York City Area

- Analyzed data sets and used predictive modeling to identify gaming industry trends, e.g., net sales and stickiness- Developed custom client surveys for both qualitative and quantitative research

Chicago, IL

- Designed and implemented an original research study on strategic thinking and decision making processes with a sample of 500 participants with the assistance of Professor Urminsky (Booth School of Business)- Studied gaming methods to observe competitive behaviors and understand how prestige works as a motivator

Princeton, NJ

- Conducted background research in various fields to provide recommendations for optimal design on new projects- Helped develop business cases for new products by cold calling and interviewing potential business partners to determine ideal organizations and personnel for testing new products- Created numerous power point presentations for review of new.

Yardley, PA

- Conducted background research on specific Fortune 500 companies and provided analysis for partner feasibility and benchmark studies and reports- Assisted with the creation of presentations and proposals for new clients; managed database of existing clients and performed basic data entry

Greater Pittsburgh Area

- Trained new students and managed a team of four individuals- Individually tested children 3-5 years of age to understand the developmental stages of attention- Sorted and analyzed thousands of data points obtained from large-scale study to determine trends - Self taught IT skills to help manage the computer lab and improve the lab’s website

Masters Of The Humanities And Social Sciences, Psychology

Bs, Psychology, Minor In Physics

Activities and Societies: Physics and Philosophy Club, CMU Fencing Club , Eclectic Studies Group, CMU Intramural Sports League, Allies.