Can Durmaz Email & Phone Number

İstanbul, İstanbul, Tr

Business Model Evaluation: Analyzing and determining the most suitable business models for start-up enterprises to ensure long-term success and sustainability.Digital Marketing Strategy Development: Crafting tailored digital marketing strategies that align with clients' unique business models to drive growth and visibility.Target Customer Analysis: Conducting thorough evaluations of brands' target audiences to pinpoint the most effective social media channels for optimal customer engagement and interaction.Return on Ad Spend (ROAS) Analysis: Calculating and analyzing clients' return on ad spend, benchmarking these figures against industry standards to identify performance gaps and opportunities.Marketing Budget Optimization: Assessing clients' marketing budgets and strategically allocating funds across various marketing initiatives to maximize ROI and achieve business objectives.Website and App Launch Support: Assisting clients in the seamless launch of new websites and applications, ensuring optimal functionality and user experience.Digital Marketing Strategy Assessment: Reviewing clients' current digital marketing strategies, providing actionable insights, and recommending improvements to enhance performance.SEO Audits: Performing comprehensive SEO audits to identify issues affecting clients’ search engine rankings and implementing solutions to improve visibility and traffic.Opportunity Identification: Continuously identifying and leveraging new opportunities to enhance customer engagement and drive brand loyalty

· Develop relevant and effective marketing tools, strategies and tactics to support business objectives and growth plans· Managing digital marketing operations (Google Ads, Facebook, Instagram, etc. campaign setup and optimization, audience strategy, creative briefing)· Develop and maintain our digital user acquisition efforts including paid search, paid social, video, display and retargeting campaigns· Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs) Closely follow industry trends and news· Develop and maintain our digital user acquisition efforts including paid search, paid social, video, display and retargeting campaigns· Drive continuous A/B testing primarily for emails and landing pages to continuously improve channel performance Extensively use Google Analytics to drive efficiencies in performance· Generate, grow and optimize traffic and leads for all owned digital platforms via SEM, SEO social media marketing, e-mailing, affiliate, web/app push and other sources· Creating and driving web push notifications campaigns and creating recurring, conversion, trigger and customer journey strategies to increase high ROI and increase customer satisfaction.

-Prepare marketing plans and set goals prior to campaigns-Create Facebook Ads campaigns and optimize them deeply-Analyze website traffics and understand which part of sites missing visits-Monitor and optimize campaign performance-Use Hotjar and create some polls, funnels, surveys and collect qualitative data for the best user experience-Create useful and effective dashboards that allow for easy access to snapshots of key information-Create and implement push notification automation strategies to increase conversion rate-Use behavioral economics theories on the website and measure the performance-Report all channels reports, share and give them insights with manager and marketing director-Get more app downloads and turn them into loyal customers -Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns-Use RTB House tool for remarketing strategies and determine strategies to reach the main KPI and ROI target-Ensure all digital activities are executed within brand guidelines and support the overall strategy of the organization.-Conducting A/B tests across campaign variables (e.g. ads, landing pages, bidding) to reach the best results-Develop, launch and optimize SEM, display advertising and social campaigns to reach performance targets in a ROI-driven way.-Collaborate with the marketing team to execute impact online and offline growth campaigns that drive user and vendor acquisition and brand visibility. -Making qualitative and quantitative researches on the campaigns in order to have a deeper understanding on the target audience and post-engagement behaviour of acquired users-Optimizing digital marketing activities using web analytics tools like Google Analytics and Hotjar.

Formulating and implementing creative SMS campaigns.Following up Google Analytics and Adwords to create new ads.Creating new ads on Google Adwords and optimazing them.Creating and managing Facebook Ads, developing lead generationstrategies.Implementing Google Adwords remarketing strategies to increaseconversion rate and ROI.Managing and track brand digital marketing budgetsCollaborating with other teams, provide feedback on lead conversionand customer insight.Planning and Executing campaingns to attract visitors.Preparing weekly Google and Facebook reports and criticizing withmanager.Preparing and managing content marketing strategy.Managing all social media accounts.Preparing communication strategy such as push notification, webpush, mailing, social media and so on.Carrying out special mailing strategy to increase revenue.Monitoring all social media accounts and finding a solution for allcustomer request.Colloborating with 3rd part agencies to create new marketingstrategies.Following up affiliate marketing process

-Communicating with all suppliers to get stocks,colors,size and visuals of products.-Loading all visuals to website correctly-Preparing some remarkable banners regarding with campaign-Monitoring some price researches and sharing it with category responsible

Bachelor’S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Public Relations and Publicity Club

Master’S Degree, Integrated Marketing Communications Management

As defined by the American Association of Advertising Agencies, integrated marketing communications , recognizes the value.