Candy Jimenez-Caballero, M.A. Email & Phone Number

Gretna, NE, US

• Coordinating the structure of the Sport Management major at Midland University.
• Designing courses from scratch through research and innovation for improved interaction with students.
• Teaching Intro to Sport Management, Gameday Operations, Sports Administration Capstone, Sports Officiating, Marketing and Fan Experience, and Advanced Digital Marketing.

• Publicized every aspect of Intercollegiate Athletics. Directs the development and distribution of news releases to various information media.
• Managed details for media coverage of home events including sending notes, arranging press conferences, arranging television interviews and appearances during contests, and statistical management.
• Traveled to designated away events to act as media liaison.
• Planed and executed the preparation of editorial content for game programs, media guides, releases, newsletters, the Internet and assists to coordinate production and design.
• Coordinated the content and layout of all printed material, and the organization and planning of athletic events.
• Recorded and reported game statistics to the conference office and NCAA as necessary.

Brookville, New York

• Prepared required expenditure documentation for the Men’s Ice Hockey program, including but not limited to, daily expenditures, team travel, recruiting, clinics, and student-athlete financial aid.
• Arranged travel logistics (including aircraft, ground transportation, lodging and meals) for all contests.
• Developed strategic communication plans, which included designing and distributing stories, media, statistics and game day communication through social media posts, press releases, newsletters, and other media forums.
• Executed game-day operations to including managing statistics, making arrangements for visiting team locker room space and travel guides, issuing press credentials, preparing game notes, and supervising student workers.
• Served as an academic/career liaison for student-athletes by tracking their academic eligibility and degree progress.
• Managed communication with key external contacts (hotel staff, opposing teams, press, and others).

Lincoln, Nebraska, United States

• Assisted with all community outreach events.
• Wrote stories for Huskers.com recapping special events/programming.
• Documented & tracked student-athlete community leadership involvement.
• Life Skills counselor for select student-athletes.
• Participated in recruiting and other presentations.
• Assisted with the annual Husker Heroes outreach event and serve as the point-person with various departments including: Marketing, Capital Planning, Facilities, HuskerVision, and Parking Services.

• Managed game day operations, which includes ensuring monitors are on, announcer materials are updated and easily accessible, and preparing intermission activities and events.
• Assisted with social media and marketing needs, which included distribution of sponsorship materials and assisting with the in-game photos and score updates.

Lincoln, Nebraska Area

• Conducted research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences).
• Grew social media audience through organic campaigns, which will in turn create opportunities for a direct sell of services.
• Created social media influencer contracts and find social media influencers that will help bring awareness to the company and its brand.
• Created innovative social media content for Instagram that encourages users to share content that tags the company.
• Created a portfolio of user generated content that is acquired through social media campaigns and other marketing efforts.
• Filmed, edited, produced, and disperse educational video content to further educate our patients and potential patients.

Greater Omaha Area

• Increased social media following by 4,000 followers through the addition of a brand template for social media such as Instagram, Linked-In, and Facebook.
• Created social media influencer contracts and a social media influencer program, which added five new influencers to the existing two influencers and provided them guidelines for content creation we could use on.
• Assisted in implementing a re-brand of the organization’s colors, logos, and brand identity, which consisted of finding website developers to assist in the online process.
• Created educational and marketing material (pamphlets, annual report, presentations, etc) and social media content (GIFs, stop-motion video, etc) to enhance the portrayal of the brand and educate clients about.
• Assisted with the set-up and tear down of one of the largest annual trade shows and created merchandise to be given away at said trade show.
• Provided administrative support to internal and external teams, which led to an enhanced client experience.

Greater Omaha Area

• Brought into assist Head Basketball Coach due to the abundance of girls wanting to play.
• Organized and directed individual and small group practice activities/exercises.
• Determined game strategy and taught athletes plays for the post/forward position.
• Modeled non-discriminatory practices, sportsman-like behavior, and maintained appropriate conduct towards players, officials and spectators.

Greater Omaha Area

• Created and implemented the non-profit’s first social media campaign for the annual fundraiser called Destino Dinner, which led to a sell-out of the fundraiser in 2018.
• Increased social media engagement by 50% in my first year through the addition of Instagram, Linked-In, and maintenance of existing Facebook and Twitter pages by creating the content for said pages on Adobe Suite.
• Produced fundraiser and event itineraries for all staff and for the staff of the venues.
• Managed employee availability to ensure there was proper coverage of community events, fundraiser set-up and tear-down, and other needs during large events.
• Managed the planning of three fundraisers, which consisted of managing an in-kind donation venue, in-kind donations for meals, securing panelists, and securing back-up plans for weather issues.
• Assisted in managing the budget for fundraising events to ensure we were minimizing spending and maximizing the incoming funds while having a classy event.

Master Of Arts In Business With A Specialization In Intercollegiate Athletic Administration (Maiaa)

Bachelor’S Of Science, Communication Studies, Minor In Criminal Justice, Magna Cum Laude

Bachelor’S Of Science, Social Work, Magna Cum Laude

Education record

Activities and Societies: Future Business Leaders of America (FBLA), Fellowship of Christian Athletes (FCA), National Honor Society (NHS).