Candy Li Email & Phone Number

Singapore

Singapore

The PR & Comms portfolio was expanded to include Brand. As part of this new role, I am also responsible for brand governance and promotion, on top of PR and Comms (internal and external). To kick start this, I recently designed and implemented a new programme across the whole firm to refresh, inform and excite our people about the importance and value of the PwC brand. As part of this role, I work closely with regional, global and other in-market leads to align and implement our brand and communications strategies.

Singapore

I lead a team of five across PR, internal & external communications, social & digital media, and together with them, work to profile the firm as the foremost thought leaders and trusted business advisers in the business community. I also have experience in managing brand and reputation during times of crisis, on top of crisis communications.Working with business leaders and experts in the firm, I guide the team in planning, managing and executing holistic campaign and communications plans year-long, by theme, industry or expert area.

London, United Kingdom

In my role as Team Lead - PR & Communications, I was awarded the opportunity to do a four month secondment to the Global PR & Communications team to support them during PwC's annual participation in the World Economic Forum Annual Meeting in Davos. During this secondment, I gained first hand experience and insight into brand and expert profiling, coordinating external and internal communications for the global network, and what it takes to put a global level press conference together at international high-profile events.

Singapore

In this role, I was the media liaison for the Singapore firm and PwC South East Asia Consulting (PwC’s regional Consulting practice). I handled all media-related activities for both areas of business, ranging from responding to queries (reactive), article/thought leadership placements in mass and trade media (proactive), event/sponsorship related campaigns, publication/report press conferences/releases to crisis communications. In this role, I also regularly looked out for and assessed opportunities (proactive) for have the firm and/or PwC experts and Leadership Team (local, regional, global) profiled as thought leaders in the media. This involved being updated on the latest developments, pitching interview and angles to relevant editors. I also worked closely with PwC’s Global communications teams to maximise opportunities and report on coverage garnered in Singapore, most notably the recent announcement of Camford Law Corporation joining the global PwC network, the rebranding of Booz & Company to Strategy& and the launch of PwC South East Asia Consulting. Besides the media communications function, I also play an active role in working with the web and social media teams to ensure that the latest announcements and points of view are available to the public via our social media pages and website.On top of that, I also assist with managing projects and thought leadership publication launches from copy editing, layout, printing, and dissemination to media and clients/external public. Lastly I am also part of the Singapore firm’s Diversity & Inclusion Executive Committee as the Marketing & Communications representative, and handle all internal and external communications.

Bangkok, Thailand / Hong Kong

The job scope included planning and management of all PR and media-related events, such as crafting and global dissemination of news releases, following-up and pitching of news angles, facilitating media requests and enquiries including facilitation of top management and professional golfer interview requests, oversight of global media monitoring, organising and overseeing official press events and Opening Ceremonies, onsite and remote media management and liaison, media centre management during event period and the generation of executive PR & media coverage reports. The latest edition of the Royal Trophy garnered over 1,500 articles and mentions globally. On an ad-hoc basis, the drafting of speeches, official letters, copy for marketing collateral, the official souvenir program, supplements, etc, was also necessary and under my care. In addition, oversight of the Royal Trophy – Europe vs Asia’s official website and other online awareness initiatives were also part of my job scope. Besides PR and media-related responsibilities, sponsorship acquisition and subsequent client servicing was another aspect, which included liaising with top management of MNCs on a constant basis.

Singapore

Clients included the National Arts Council, the inaugural Singapore International Photography Festival and the European Union. All traditional, guerrilla and direct communications-related were part of the job scope. Daily media monitoring was also one of my responsibilities. On an ad-hoc basis, event planning, organisation and management was also necessary.

Singapore

Clients included The National Museum of Singapore, the Asian Civilisations Museum, Kaplan Singapore, Nippon Paint, Singapore Food Festival, CapitaLand Retail, City Developments Limited and Far East Organization. The job scope was highly skewed towards all media-related activities such as planning and managing media conferences, press announcements and briefings, pitching story angles, crafting media releases, media monitoring, etc. I joined this agency as a PR Coordinator and was promoted three times with accompanying remuneration and bonus increments within one-and-a-half years.

Bachelor'S Degree, English Language & Literature

English Literature (British And Commonwealth)

High School, Liberal Arts And Sciences/Liberal Studies