Marketing And Project Manager
• Developed and executed marketing and promotions of co-branded products with Disney, Univision, Warner Bros, American Media, Sony Music, Fox Sports, Variety, Viacom, AT&T, Sprint, Nextel, and Verizon• Managed matrix of cross-functional teams to identify, evaluate, and implement projects through milestones and deliverables• Implemented pricing policies to maximize product line sales, resulting in a 20% increase in revenue • Launched a national mobile sports product, which became top revenue producing niche product within first month• Established and managed project and program development and deployment – time, scope, budget, quality, risks, and resource allocation • Leveraged and promoted strategic relationships with partners to strengthen brand recognition, online, consumer, and relationship marketing• Identified and evaluated market trends, variances, competitive activities, and business development in entertainment, technology and media sectors• Managed public relations, presentations, trade shows, direct mail, and promotions to target markets