Peipei Sun Email & Phone Number

Macau

• Assists head of Revenue on overall hotel room revenue strategy for multi-properties with 7,000 rooms
• Closely work with sales team to drive market growth through developing sales strategy, and setting and tracking the target
• Provides analytical supports, business intelligence, and revenue leadership support to operation teams (F&B, Transportation, and Recreation)
• Leads Sales & Marketing strategic plans for overall Transient recovery from COVID-19: market competition analysis, product design, Sales distribution channels, and digital marketing campaigns
• Guides the revenue team of 18 people on business forecasting, pricing, inventory management, channel optimization and business analysis for stakeholders
• Collaborates with Macao Institute for Tourism Studies (3rd in Asia on the QS World University Rankings by Subject) as guest speaker strength on topic: Revenue management principle, Macau hospitality industry trend, How.

Macau

• Develops partnership and sponsorship opportunities with appropriate digital organizations in each marketplace and works closely with Ecommerce, Destination Marketing and OTAs to promote Macau as a leisure destination
• Assist connectivity project with Wholesale and OTA partners to enhance operation efficiency and improve channel management
• Collaborates with Macau universities (University of Macau and IFT) grooming local students to become the next generation of Revenue Management talents

Hangzhou, Zhejiang, China

• In charge of Cluster Revenue team of Zhejiang market and looks after 7 hotels with the inventory of 1,500 rooms in 4 cities
• Works closely with 7 GMs and DOSs to develops short terms Transient strategy and full year Corporate Account strategy and ensures pricing alignment among all the hotels
• Drives 2 hotels become the most improved hotels in System Adoption Index in North China Area

Macao

• Drives Transient business with +30.2% increase in room nights by developing direct channels, creating suitable package for family travelers, leveraging IHG loyalty programs
• Develops long term and short term hotel (1,224 keys) pricing strategy to drive market share
• Directs Corporate Account and Wholesale contracting
• Optimizes Group business for multiple hotels with total inventory of 5,000 rooms by managing Room Revenue, F&B Revenue, C&E Rental and Meeting Space Usage
• Conducts weekly revenue meeting with General Manager, Front Office, Sales & Marketing and Reservation to resolve operational issues and ensure strategies implement appropriately
• Establishes Revenue support team of nine staff in Zhuhai and provides trainings to Revenue analysts, Front Office, Reservation and Sales & Marketing teams

Macao

• Improves Transient ADR by +26.6% through proper pricing strategy and business mix improving
• Manages Conrad Macao Cotai Central (636 keys)’s occupancy and daily rates to maximize hotel revenue
• Prepares the budget and forecast to identify business opportunities and initiates recovery plans for need period

Macao

• Drives property overall ADR by +4.0% by positioning Venetian as market leader in rates
• Recommends daily pricing of Venetian (2,905 keys) for all the segments to optimize hotel revenue performance
• Applies the principles of Revenue Management to F&B, Ferry and Entertainment and builds reports for division head to review business
• Provides analytical support to Sales department on Travel Agent and Source Market performance and trends to assist identify business opportunities
• Produces monthly revenue management report for senior management review

Macao

• Accomplishes four 6-month rotations within Finance department: Finance Process Quality, Financial Planning & Analysis, Regional Accounting-General Ledger and Property Finance.
• Be involved in eight efficiency-improved projects by conducting interviews, collecting and analyzing data, proposing suggestions to senior management and closes a Six-Sigma project with USD1.8M annual savings