Strategic lead and account overseer for the following brands: HP Philippines, GSK Pharma, RLC Westin, Herbalife, P&G Corporate, and Nissan.

Account and client lead for a various corporate, tech, motoring, and lifestyle brands such as HP Philippines Inc., Total (Philppines) Corporation, Pru Life UK, Pilipinas Shell, BMW, TELUS, Kiehl's, GlaxoSmithKline and Wyeth Philippines, among others. Led the creation and development of strategic PR and IMC plans for brands and campaigns, using both traditional and digital mediums. Reviewed, edited, and approved editorials/communication materials including but not limited to, press releases, influencer content plans, presentation decks, video material, digital copy, advertorials, scripts, briefing documents, reports, etc. Overall managed the planning and execution of events and production (i.e., press conferences, launches, roundtables, video productions, etc.). Experienced in seamlessly working with regional, international, and local clients while coordinating with other agencies to create and execute a cohesive and streamlined IMC plan, from brief to final post-activity reports. Developed and maintained media and client relationships for each beat and brand. Led the development of pitches for new business per account and assisted in cross-selling the different business units of the company. Maintained and monitored top-level operational and financial duties for the team, ensuring that the team heavily contributed to the business unit's target income for the year.

Liaised with the Office of Admissions and Scholarships and the Strategic Communications office to come up with marketing material and strategies for the recruitment of students (graduate, undergraduate, local, and international). Acted as the representative of the university for various student recruitment activities both in and off campus.Managed the overall administrative duties of the Testing unit, updated monthly reports, including budget and presentations, sourced and reviewed test materials, wrote staff hire interpretations, coordinated with students and faculty on inquiries and oversaw individual staff operations of the unit. As Coordinator, spearheaded and implemented a number of logistical changes that focused on improving and modernizing existing processes and redesigning outdated materials.

Monitored and assisted in the fulfillment, management, and conceptualization of projects, processes, policies and proposals of the Information Resource Management Office subgroup, particularly centering on the units of the Libraries and the Institutional Testing and Evaluation Office. Acted as the deputy for the AVP for Information Resource Management and handled external relations and inquires, when applicable.

Handled the coordination, logistical arrangements, and overseeing of all official testing activities of the university (in-campus, off-campus, local, and provincial). Managed the overall administrative duties of the Testing unit, updated monthly reports, including budget and presentations, sourced and reviewed test materials, wrote staff hire interpretations, coordinated with students and faculty on inquiries and oversaw individual staff operations of the unit. As Coordinator, spearheaded and implemented a number of logistical changes that focused on improving and modernizing existing processes and redesigning outdated materials.

Managed projects and assisted in the three central functions of the Communications team – media relations, employee communications and corporate sustainability. Carried out deputy duties, managed the overall budget, coordinated with regional counterparts and oversaw other administrative duties of the department.For the media relations function – carried out media monitoring tracking, wrote and sent out press releases, managed, created, and hosted events involving top-tier management as well as managed media relations with the business and lifestyle media. Additionally, trained in crisis and financial communications management to some degree. For the employee communications function – managed all of the staff communication platforms (intranet, digital bulletin boards, emails) by formulating and updating content and managing the traffic schedule. Also managed, created, and hosted events related to employee engagement.For the corporate sustainability function – assisted in creating sustainable activities for the bank staff, coordinated with different NGOs on logistics, sponsorships and donations, and assisted in corporate sustainability communications, both for media relations and employee communications. Also assisted in the management, creation, and hosting of events related to sustainability projects with NGOs and other fund-raising activities.

Managed the schedule and the day-to-day affairs of both the Marketing and Communications & Corporate Sustainability division heads with strict confidentiality advisement. Carried out administrative duties and responsibilities for both departments and assisted in event logistics for the Communications and Corporate Sustainability department.

Worked under the Division Management team to produce management information (MI) reports for the Corporate Banking division of HSBC. Relevant MI worked on focused on process amendments, cleanup initiatives, central referral tracking, profit and loss reports, among others. Previously worked as part of the support and customer servicing arm of HSBC’s Business Banking department. Serviced customers and carried out requests while cross selling HSBC’s E-channels and other products.