Candace Kirby Email & Phone Number

Los Angeles, California, United States

Women for Biden-Harris•Developed rapid response plan and create social media content to inform voters and defuse disinformation about the 2020 election and Biden-Harris administration policies, as part of a coalition of 100+ volunteers and a leadership team memberThe Wakeman Agency•Helped launch social change public relations firm’s SHE ROARS program empowering women thought leaders in the nonprofit sector by researching, writing and editing outreach to United Nations’ headquarters in hopes of holding launch event thereBrady Campaign to Prevent Gun Violence•Created social media plan and content for Los Angeles chapter of gun reform group to promote work and milestones, recruit new members, announce news and action items, and encourage membership and donationsPediatric Brain Tumor Foundation•Developed communications plans, social media calendar, social media content, press releases, backgrounders and marketing materials for fundraising events such as Catwalk for a Cure and Starry Nights 8.5K, as well as Brain Tumor Awareness month •Helped increase Facebook engagement for Brain Tumor Month awareness campaign by 88% (2015 vs. 2016) by creating compelling messages, graphics and social media content

I've written everything from humor columns to scripts for daytime television, from marketing materials to children's books, from women's magazine articles to satire.

Greater Los Angeles Area

-Oversaw launch of Better You, a new lifestyle site for women, and led editorial for the brand-Conceived, assigned, edited and wrote stories about health, style, beauty, home, food, travel and food-Managed all social media channels-Maintained budget, schedule and editorial calendar -Pitched and wrote articles for Working Mother-Monitored stories from existing editorial to utilize for syndication purposes and helped determine story opportunities for the company's brands-Liaised with syndication partners and maintain a strong working relationship with them to strategize and determine best content options -Identified potential stories and video sources for partners, while working with editors and producers to develop plans

Greater Los Angeles Area

-Wrote humor columns about parenting and pop culture for outlets such as Nickelodeon's comedy site for moms, NickMom, HelloGiggles, Redbook, Reductress, eHow, Scary Mommy, Disney's BabyZone, as well as my own award-winning parenting blog, The Laughing Stork-Served as on-camera spokesperson for Happy Family Organics and behind-the-scenes host for the Luvs-sponsored game show BET ON YOUR BABY

Greater Los Angeles Area

-Oversaw media and entertainment company targeting moms-Named "#1 Lifestyle Site for Moms" by Quantcast

Greater New York City Area

Developed humorous branded content for the "#1 women's brand in the family category," working with blue-chip clients such as Kraft and Kohl’s

Greater Los Angeles Area

-Wrote one-to-two scripts per week for “most-watched television series in the world” and helped develop long-term story arcs

Seal Beach, Ca

-Collaborated with internal communications, advertising and media departments to craft integrated marketing communications plans supporting $23-billion business unit responsible for satellites, rocket launch systems, information solutions and Space Shuttle program -Interviewed C-level internal and external stakeholders for strategy insights to apply to print and online advertising -Nurtured and maintained relationships with trade press, especially technology publications, to garner coverage of Space Shuttle launches, satellite initiatives and corporate rebranding efforts-Wrote "More Than a Plane Manufacturer: Creating a Distinctive Corporate Identity at Boeing Space and Communications," a case study featuring the branding challenge of Boeing Space and Communications to generate strong brand awareness for this division, while supporting a clear and consistent corporate identity, for Northwestern University's Journal of Integrated Communications -Responsible for managing a team of five communicators and a graduate intern, as well as relationships with branding and PR agencies and vendors

Greater New York City Area

-Researched and created e-mail marketing recommendations for the publishing company’s integrated marketing/custom publishing unit to help enhance clients’ relationships with customers-Surveyed the technologies available and their techniques and applicability, including the electronic marketing practices of three key markets: baby formula, pets and health insurance -Presented recommendations to Integrated Marketing executive team, which deemed the findings worthy of sending to Meredith CEO Steve Lacy for consideration

New York, United States

-Worked with major pharmaceutical clients to raise awareness about Lyme disease and pediatric ear infections-Provided media training and support to patients and renowned medical professionals serving as spokespeople for treatment-Nurtured relationships with reporters, regularly meeting with them and keeping them apprised of relevant news-Wrote press releases, client updates, newsletters, satellite media tour talking points and video news release scripts-Helped create clients’ presentations for medical meetings and assisted in authoring bylined articles for trade publications-Managed members of account team, including account executive, assistant account executive and creative support

New York, United States

-Partnered with healthcare clients to raise awareness about various therapeutic areas, including narcolepsy and hypertension, and the treatment options among patients, physicians, media, general public and the Federal Drug Administration-Wrote press releases, bios, backgrounders, fact sheets, satellite media tour talking points and video news release scripts-Provided media training and support to patients and renowned medical professionals -Tracked, organized and developed reports about client media placements, and researched industry trends -Set firm-wide record with promotion from assistant account executive to account executive in less than a year-Managed members of account team, including assistant account executive and creative support

Master Of Science, Medill School Of Journalism, 3.6/4.0

Activities and Societies: Coursework in integrated marketing, advertising and ecommerce, as well as advanced courses in other departments.

Bachelor Of Arts (B.A.), Government

Activities and Societies: • Journalist for college newspaper The Slate