We're on a mission to ease the burden of 1,000 families by 2025. I run all things marketing, systems and training which is about the equivalent of a CMO, CTO and CLO. I research markets and competitors, develop the strategies, implement marketing tactics, and build the systems and training to support sales. I work independently and with internal and external teams.

Develop the strategy and direct the execution of all things marketing for long-term real estate client including the following: branding, web development, CRM management, design, photography/videography, social media, writing, paid search, paid ads (Google + social media), print shops, collateral, promotional items, direct mail, data management, and much more.

- Leading a skilled team of creative and analytical professionals who solve business problems for our clients with expert marketing services.- Developing thoughtfully crafted marketing strategies and original content for business growth.- Providing high-level consultation and day-to-day creative services.- Specializing in the following industries: building, construction, cyber security, education, infrastructure, manufacturing, military support, nonprofit, online learning, project information management, real estate (traditional and REI), technology, and fitness/yoga/martial arts. LEAD GENERATIONSearch and re-marketing campaigns and funnels (paid ads via Google, Facebook, etc.).MARKETING STRATEGYCompetitive analysis, persona development, market research, actionable plans to meet business goals.CONTENT MARKETINGStrategy development, content audit, content mapping, content recommendations, editorial calendar & direction.WEBSITESNew designs, content migration, systems integrations, and site refreshes.SYSTEMS IMPLEMENTATION CRMs, marketing automation, and various industry-specific systems, including data migration and integrations.SOCIAL MEDIAStrategy development and training, hands-on social media management.WRITINGArticles, blogs, case studies, scripts, white papers, marketing collateral, sales support materials, email marketing, print ads, scripts, campaigns, ebooks, and website copy, etc.BRANDING & COLLATERALLogo designs, style guides (copy & design), brochures, credibility folders, business cards, flyers.PRESENTATIONS & TRAININGContact me to learn about customized training and presentations. Previous topics have included: smartphone video production, smartphone photography, lead magnets, content marketing, and social media. WHITE-LABELED MARKETING SERVICESServing other marketing agencies behind the scenes to their clients.

-Directed progressive cross-functional teams to achieve stated goals and objectives; teams consisted of writers and multiple creative service professionals including those from video production and creative agencies. -Prepared and managed demand generation and advertising budgets and successfully launched campaigns under forecasted cost and above industry standards.-Acted as editor-in-chief for collateral including brochures, data sheets, white papers, case studies, infographics, blog posts, and more; industry benchmark-setter recognized by SmartBrief and Corporate Executive Board.

-Spearheaded the company’s branding initiative comprising strategic messaging and design across collateral, digital and print media, channel partners and 1,000+ employees.

-Marketed the video-based leadership solution to tens of thousands of end users monthly and hundreds of thousands annually for seven major events.-Liaised between the technical group and customer account teams to provide training and filter product feedback and suggestions.

-Content-managed an annual user conference of 800+ attendees, a regional conference in Canada, a client-advisory forum, an annual sales meeting; and 250+ pieces of collateral.-Managed an eclectic team consisting of a graphic artist, RFP writer, and freelance speaker manager.

-Developed concepts and wrote copy for marketing campaigns to enable business customers to market their elearning programs to target audiences.-Wrote succinct and engaging copy for the company website, brochures, case studies, data sheets, and other collateral.

-Supervising copy editor and writer for leading mail-order women’s clothing catalogs including Chadwick’s, Jessica London, Lerner, and Real Comfort.-Wrote and edited content, referring to different style guides for each brand, and related marketing materials, producing and completing projects on time with the highest degree of accuracy.-Hands-on manager: partnered with multiple business units to design, create, integrate, and troubleshoot various systems that accelerated work production. -Managed a full-time writer and part-time freelance proofreader.

- Responsible for marketing quality-of-life services to military personnel and their families through the vision, design and production of print materials.- Served as Acting Marketing Director whose responsibilities included supervising a team of 10 creative and support individuals and editing the magazine Horizons.

Print and broadcast photojournalist stationed at South Carolina; Indiana; Okinawa, Japan and North Carolina.