BUILD THE GROWTH TRANSFORMATION STRATEGY FOR A SME IN AGRICULTURAL IRRIGATIONGROWTH TRANSFORMATION PLATFORMGuide and coordinate a 4-steps process to build the 3-5 years transformation plan to develop Kulker’s activity in France and abroad1. 360° diagnosis of the company activities and processes to identify a clear SWOT / deep dive client’s meetings and market analysis (benchmark & trends)2. Establish the Clients’ database segmentation keys3. Define Kulker’s purpose on its market4. Transform the purpose into 4 strategic pillars hosting key transformation drivers (innovation strategy, growth-drivers, e-commerce & other new routes to market, new processes etc.)MARKETING STRATEGYConceive & animate key marketing drivers & tools :  Brand design and brand delivery strategies (POS, media, events) Pricing strategy Digital strategy (website activation & social networks)CORPORATEContribute to the corporate strategy : build the corporate deck, BP & pitch meetings with potential investors.

SET UP A NEW OFFER ON THE FINE WINES SEGMENT FROM SCRATCHBRAND DESIGN• CSI Strategy : defined the brand target and commercialisation strategy based on trend reports and relevant insights for the category• Brand development : designed the brand platform and range of 11 wines for the launch• Brand Experience : designed the brand experience concept around art and winemaking backstage universe for the wine estate and international fairs• Media : handled online and offline advertising campaigns development and the media planning associatedBRAND DELIVERY (fine wines merchants and on-trade channels)• implemented the new range and the new experience through our salesforce: from regular POS displays and product sheets to high-impact shop area (15m²).• designed the estate's new website• designed the strategy and materials for the wine tourism at the estate• performed regular business analysis and brand equity monitoring• collaborated with the commercial and sales teams to ensure excellence in plan execution• built and managed the yearly brand budget>> Management of two people

DEVELOP, ADAPT AND IMPLEMENT SCOTCH WHISKIES BRAND STRATEGIES FOR THE GLOBAL TRAVEL RETAIL CHANNEL• Recommend portfolio and market activations to achieve business objectives.• Analyzing market information through competitors’ activities, pricing, product potential, market data and consumer insight and incorporate the insights in the activity plans.• Ensure large volume activations and tactical plans are aligned with local needs• Effectively monitor A&P budgets.• Understand and address travel retail consumer behaviors, trends, needs and issues.• Collaborate with the different Brand Owners to make sure Travel Retail is a priority for the brands when developing new products, new assets and global strategies. • Assess portfolio opportunities in line with consumers/market needs.

FOSTERING INNOVATION WITHIN THE RICARD BRAND• Innovation strategy (business models and brand segmentation)• Brand and Product Development (in collaboration with packaging agencies, R&D, supply and consumers insights teams)• Watch and trends to develop the innovations according to market and consumer's expectations• Internal process renovation and communications

Designing Ricard global brand strategy and handling the off-trade channel operational marketingBRAND DESIGN• contributed to the 3-years global plan for the brand • designed Ricard new brand experience concept around the French pop culture• handled advertising campaigns development and the media planning associated• implemented new visual guidelines for the international and French markets • developed the French and International limited editions (summer/winter)BRAND DELIVERY (off-trade channel)• implemented Ricard new ‘brand experience’ on the off-trade channel through the development of toolkit materials: from regular POS displays to high-impact shop area (15m²).• performed regular business analysis and brand equity monitoring • collaborated with the commercial and sales teams to ensure excellence in plan execution• built and managed a brand budget of 8M€KEY PROJECTThe global 360° launch plan of Ricard Plantes Fraîches (the first recipe innovation of the brand in 86 years): visual identity, advertising campaign, media planning, off-trade materials, training of commercial teams, etc. alongside business model.>> First top innovation in spirits of the last 7 years in only three months after launch (Nielsen, French market) and winner of the 2018 LSA marketing prize for the drinks industry.TEAM : Managed an assistant brand manager

• Definition of Products & Services Guidelines for Novotel Global Network (450 hotels): bedding, F&B, amenities, dresscode, meeting offer, fragrance…• Creation and Redaction of a unique tool that describes Novotel Brand Essentials.• Monitoring the guidelines’ implementation in the network. • Organization of an internal digital challenge to federate teams around the brand values.

• Logistic, Commercial and Marketing Development of the SIRHA exhibition (B2B fair for the HORECA sector) in Moscow and Istanbul.• Creation of a dedicated area for firms with an exceptional know-how.• Worldwide sales prospections for booth selling with market analysis.

• Conception, Creation and Promotion of 7 books adapted from famous TV programs (especially food ones such as Top Chef, The Great Bake-Off).• Redaction of press releases and organization of press conferences• Organization and coordination of books signing sessions.

• Coordination of press conferences and opening ceremonies for PHE13 (International Festival of Photography and Visual Arts) exhibitions and events. • Organization of the awards ceremony (attending 300 people) at the French Embassy.

• Consulting for the new diabetics brand Dia Balance development. • European markets benchmark