Previously over three years delivered a comprehensive overhaul of Marketing's structure, aligned with Rathbones' multiple business verticals. Refreshed brand across Rathbones, including Greenbank's endorsed brand and renamed businesses.Implemented interim brand across parallel Investec group company. Introduced myriad new communication and campaign approaches new to Rtahbones. Looking to develop further across wealth management opportunities and expand experience across other industries and work with agencies and fractional organisations.

Delivering industry leading marketing to support Rathbones in achieving our responsibility to invest for everyone’s tomorrow. That means doing the right thing for our business, our clients and for others too. Our marketing activities will keep the future in mind when we make decisions today, always looking beyond the short-term for the most sustainable outcome in the long-term. In this way we will build and recognise value in ourselves, for our colleagues, for the business and most importantly building enduring value for our clients side by side with making a wider contribution to society and creating a lasting legacy

Helping small and medium sized businesses develop and implement appropriate marketing strategies to achieve sustainable growth by improving engagement with and retention of clients / customers.Understanding and rationalising business goals allows an honest assessment of strengths, weaknesses, opportunities and threats to the business and its products or services. Clear definition of target markets and their characteristics provides the basis for effective marketing campaigns via the most appropriate channels.And following the client journey and understanding customer experience measures the value provided and paves the way for continual improvement and sustainable growth.

I'm seeking a new challenge to bring to bear my considerable marketing, traditional and digital, and propositions development experience to help an energetic, growing company exceed their goals with a highly motivated, empowered, cutting edge team.Really looking forward to adding value to an organisation at all levels employing and sharing my strategic transformational leadership expertise and collaborating across the business with openness and integrity to contribute to the achievement of stretching commercial goals and adding measurable long term value.

The Marketing Department delivered an extensive range of successful propositions and omni-channel campaigns combining digital and traditional techniques to achieve exacting targets and deliver on the company's 2020 Strategy of increasing and supporting over 4000+ self-employed advisers. I successfully designed and implemented the restructure and growth of the team defining and delivering successful propositions, brand, PR, communication and digital strategies to ensure continuing company growth whilst ensuring cross-company collaboration and clear governance and reporting to demonstrate results and justify resources and budgets.Implementing a clear direction in propositions marketing introduced ‘narratives’ defined by client life-stage and life-circumstances, and adviser business development, based on proprietary and open source research greatly improving adviser acquisition and client engagement and retention. Of particular note was defining and building the Digital Marketing team to support advisers and propositions and exceeding client acquisition and revenue generation targets through improved SEO, e-communications, social media and online advertising.Stakeholder management has always been a key strength whether in investor relations, PR or commercial and brand partnerships, I've achieved excellent outcomes against agreed targets.I've delivered comprehensive ‘new-market’ research providing SWOT analysis, operational guidelines and marketing strategy with excellent results.The intern, gap year, apprentice and graduate recruitment programmes introduced provided a steady flow of new talent to complement more established hires and develop robust infrastructures and succession planning for the long term success of the team. Over the course of eight years I had the chance to work with and nurture an outstanding group of empowered people at all levels who delivered outstanding results.More detailed information is available in my CV.

The team developed from the small nucleus of the Asset Management team, supporting 1,200 advisers and with c£17.5bn of funds under management in 2007 to a burgeoning department providing technical and marketing support to 1,650 advisers and with £28.5bn of funds at the end of 2011.The development of the fund range, the rapid improvement in adviser and client communications employing new digital technologies and the volume of consultancy, remotely and face to face contributed to the business consistently exceeding five year rolling targets.The development of an internal research and development capability complementing existing third party arrangements led to accelerated product and service delivery and a major change in the offering to clients.Improved marketing and communications campaigns to clients through a ‘channel of their choice’ increased client engagement and advocacy due to better understanding of the company approach to investment, market awareness and clearer routes to satisfying client goals.New developments in client reporting formed the basis for the Private Client Division to service high net worth clients with a more specialised service.My recruitment and leadership style has provided the company with a high number of successful individuals who have progressed steadily to all levels and still deliver outstanding results across all parts of the business.