Alessandro Canepa Email & Phone Number

I am a web marketer with a deep technological background. This allows me to connect the web marketing sphere with technologies and platforms bridging the gap often present between these two worlds.I manage websites and their E-commerce. To do this, I develop the digital experience and content strategy focusing on e-commerce, online strategy, content marketing, marketing automation, and optimizing and tracking digital campaigns. I commission IT developments to build and improve our services. To do this I leverage a mix of competencies, ranging from CMS (Adobe Experience Manager), Adobe Analytics, Adobe Target, E-Commerce optimization, SEO, and advanced analytics, up to services, platforms, protocols, and technologies.I also manage, using agile methodologies, weekly sprints for editorial, IT development, and SEO and analytics monitoring.My regular undertakings range from: - organizing and supervising both internal and external teams; - budgeting, procurement, and business KPIs monitoring: - defining, building, testing, and activating Marketing Automation Campaigns; - managing and developing the Customer Experience of our E-Commerce Platform, - KPI performance; - SEO/SEM/SMO; - overall quality of website Accessibility, SEO, policy compliance, and content.Before my current role, I managed the startup of the Digital Properties of TIM’s second brand, Kena Mobile, contributing to acquiring more than 1 million customers.Before this, I managed Digital Experience Design for Telecom Italia Group's corporate channels, and previously I managed digital communications in TIN.it which was Telecom Italia's internet service provider.My first online digital project was the launch of the largest Italian online newspaper, Repubblica.it, which required developing a web CMS (since none existed) and implementing automated processes to deliver newspaper content online.I'm an avid underwater free diver, my primary interests are family, technology gadgets, personal health, and biking whenever possible.

Listed skills include Web 2.0, Project Planning, Mobile Devices, Project Management, and 38 others.