- Develop and execute comprehensive strategic communications plans and public relations strategies through innovative ideas, important projects, and creative campaigns aligned with the Foundation's short- and long-term development goals.- Maintain/Evolve digital platforms and promote strategic digital and social plans to amplify the message of every marketing project and translate the Prize into proactive, positive storytelling to drive its mission and vision.- Provide strategic counsel, lead creative and execution on marketing campaign development, earned media activations, proactive and reactive media stories, marketing campaign risk assessments, etc.- Be responsible for the development of communications materials for campaigns, marketing product launches, and executive visibility opportunities.- Manage products/outputs in line with international Prize standards.- Manage agency relationships, plans, and budgets. Collaborate cross-functionally with internal teams while leading agency partners and play an active role in brand strategy/campaign planning meetings.https://vinfutureprize.org/management_secretariat/toan-quach/

Established on 07/07/2023, the “For Green Future” Foundation is a non-profit organization of which Vingroup is the Founding Member. The “For Green Future” Foundation will initiate practical projects and action programs aimed at realizing sustainable green development, aligning with Vietnams green transition initiatives.

I managed a team of 10+ editors, content writers, and collaborators to cover international affairs, regional events, relations of Vietnam with strategic partners, urban developments, and sustainability. For years, I helped cultivate and maintain fruitful relationships between Zing News and foreign missions and international organizations in Vietnam. I also served as newsroom’s representative on international contests and inquiries.Significant achievements:- Zing News successfully acquired exclusive interview with the U.S. Deputy Secretary of State Wendy Sherman during her official trip to Vietnam in June 2022 - https://zingnews.vn/wendy-sherman-noi-ve-viet-nam-post1325994.html- Through my proposal presentations, projects of Zing News were awarded many prestigous international awards, including the Gold prizes awarded by WAN-IFRA (World Association of News Publishers) APAC in 2022 - https://wan-ifra.org/events/asian-media-awards/?pagetype=special

I managed the communication platforms associated with the former U.S. Ambassador to Vietnam Ted Osius (public Facebook page, website, email newsletter) to promote his latest memoir, "Nothing Is Impossible,"  and communicated his past experiences on reconciliation efforts to the public with a tailored content strategy for two different audience groups (Vietnamese and Americans). I helped acquire interviews with Vietnamese media to promote the book, invited book reviewers, and advised on press-related inquiries. The book had over 3,300 preorders by the official launch date.[Endorsement as below]

Teaming up with media scholars and practitioners, we developed and organized workshops to train approximately 1,000 students essential skills to spot and debunk dis- and misinformation. I also managed a Facebook page attracted nearly 3.800 followers. The project was fully funded by the United States Consulate in Ho Chi Minh City for 04 consecutive years: 2017, 2018, 2019 and 2020.URL: https://www.facebook.com/news.literacyproject/

A familiar user of Adobe Illustrator (to design still graphics) and Tableau (to create interactive graphics) and other data analyzing software (SQLite, MS Exel pivot tables). Achieved A-grade for the course.

As an engagement intern, I worked with the Development Team to home in on digital and social media strategies and tactics that would improve engagement with existing and potential donors. I also contributed to developing the first-ever database of reader insights.