I’m a digital creative, designer, and marketing expert with over 10 years of experience, driven by a deep passion for bringing brands to life. My expertise has been shaped through hands-on roles in leading agencies, where I’ve navigated a variety of creative and strategic challenges.From branding and packaging design to UX and social media management, I’ve developed a versatile skill set that spans all aspects of digital and visual identity. My strengths also include web usability, image editing, and interface design, ensuring that every project I handle is both visually appealing and user-friendly.Whether it’s creating a brand’s identity, executing seamless digital campaigns, or optimizing paid media for maximum impact, I’m committed to delivering top-tier results with a strategic and detail-oriented approach.I’ve had the pleasure of working on diverse projects, such as a fintech rebrand where I developed a complete brand system and designed unique debit and credit cards, along with their packaging, ensuring a meaningful physical connection with customers. I also crafted the branding and packaging for Kindred Foods, a vegan brand specializing in jackfruit products, ensuring the packaging met strict food safety standards.Additionally, I contributed to the significant growth of a water sports retail client, increasing monthly sales from $30,000 to $100,000 through targeted paid media strategies.When I’m not working, I enjoy hiking with my dog, Kombucha, who’s named after her unique coloring.
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FounderN1 - Nice One Aug 2016 - PresentCosta RicaN1 - Former Call Me TutiPAID MEDIA ANALYST Digital media planning, campaigns implementation, paid media optimization, segmentation and reporting for digital marketing agencies.---> Durman Central America, Durman Mexico, Labin Lab, 4Sale By Owner Real Estate, Tommy Hilfiger, Stein Corp, Premium Barber, BRANDING AND PACKAGING DESIGNERAs a freelance graphic and web designer I've done branding projects, designed content for social media and advertising channels and planned creative strategies.---> Madremonte Cosmetic, Megáfonooo, Bakuli.CONTENT PRODUCTIONConceptual and graphic development of social media content.---> Craic Irish Pub, #MiIslaDelCoco, Más Café es Más, Megáfonooo.AGENCIES I’VE WORKED WITHMultiple services.---> Relative, Kracol, LoudWave, Switch, Smart Rabbit.-----------------------------------------------------------------------------Special projects:---> MI ISLA DEL COCOWorked with SmartRabbit in this amazing project. Since accessing the island is difficult, and not many people can go to enjoy this beauty. With this virtual reality project we brought the island to everyone. This way people got to know it, and contribute to saving it. I was in charge of managing social networks, paid media and design. -
Marketing DirectorCuttur Jan 2021 - Feb 2022Costa Rica -
Head Of Digital Marketing And Art DirectorEpicstudio Feb 2019 - Jan 2021EpicStudio is a startup company focused on digital marketing & development. I have many responsibilities, from project management to hiring new employees. I’m the link between clients and EpicStudio Marketing Team. As head of digital marketing I’m in charge of supervising and working in content creation, copywriting, paid media, SEO, SEM. Also, as an Art Director, I’m involved in the design process of all the projects, supervising, and designing.---> Belca Food Service Costa Rica and Guatemala, Warriors International GG, Credi Jamar Colombia, Megafollow, E-Containers Costa Rica, Aura Guatemala, Middlebury Crossing, Cabn.App. -
Senior DesignerMegáfonooo Jan 2018 - Dec 2018Content development and content producer for multiple social networks, which included elaborating graphic aesthetic for each brand. I was also in charge of rebranding Megáfonooo.---> Brand identity for Megafonooo, H2OPro Water-Tanks, Intelec-Fitness, Safari Line, Desarrollos Mega. -
Content Manager And Paid Media AnalystSwitch - Inbound Marketing May 2017 - Jul 2018Costa RicaAs an Inbound Marketing Agency the ROI is our god and we base every action on data, not just intuition or hope. I had a direct and strong relationship with clients and the design team so we could accomplish what each brand needed. For all the clients of the agency I was the: content and community manager, email marketer, creative producer, inbound marketing strategist, lead workflow generator and paid media analyst.---> DHI Hair Restoration Clinic, SKN Skin Clinic, Piso-3 Bar, ELMEC Finishing Materials, Bebemundo.
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Creative Content ProducerDoubledigit Aug 2016 - May 2017Conceptual development, creative producer, community management, strategy and conceptual presentation designer.---> Amor Viajero Movie, Vinum Wine Store, Spoon, Taco Bell, Tupperware®. -
Designer & Creative ProducerLumenup Feb 2013 - Aug 2016LumenUp was a well known digital agency, where I was able to participate in the development of many projects such as: web sites, apps, games, interactive sites, e-commerce. In my third year, I became part of the creative team (without leaving my responsibilities as a designer).---> BAC Credomatic, COOPESERVIDORES R.L., Toyota, Hotel Los Lagos, Hotel San Bosco, Tupperware®.
Sam Canifrú Education Details
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Graphic Design -
Estudios Generales
Frequently Asked Questions about Sam Canifrú
What company does Sam Canifrú work for?
Sam Canifrú works for N1 - Nice One
What is Sam Canifrú's role at the current company?
Sam Canifrú's current role is Branding, Packaging and Digital Marketing.
What schools did Sam Canifrú attend?
Sam Canifrú attended Esdesign Escuela Superior De Diseño De Barcelona, Universidad Veritas, Universidad De Costa Rica.
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