Marketing And Partnership Manager
Shanghai, China
• Digital Marketing: lead Citibank Credit Card digital marketing communication. Optimizing a comprehensive digital ecosystem including owned media, paid media, partnerships etc.• HNW Customer Digital Privilege Center: launched the digital privilege concierge platform which provide 50+ value added privileges of Travel, Lifestyle, Education and Health• Cobrand campaign and integrated marketing: collaborated with renowned international artists, brands to carry out series of online/offline marketing communications/activities to refresh brand image innovatively, improve brand stickiness, enhance customer loyalty and enable acquisition/fund-in opportunities. Drove millions of impression, Net New Money, new-to-bank acquisition and member-get-member referrals.• Partnership development: built up strategic partnerships with local leading market players with exclusive privileges, products and value-added services to better serve customers’ needs and further enable cross sell.