Karen Canlas Email & Phone Number

Recent engagement highlights: Led data and reporting streams for data transformation projects for a leading Australian utility provider, resulting in improved data visibility, streamlined processes, enhanced decision-making capabilities, and uplifted clients reporting capabilities. A key focus is on structuring and designing data to gain insights into the customer journey within the contact centre, with a primary goal of identifying root causes for incoming calls and implementing strategies to mitigate and reduce call volumes by 30% across 2025.In this (client) role:• Presentation of the outcomes and impact of our initiatives to enhance business operations and efficiency through data and report visualisations. This also involves communicating the findings and seamlessly collaborate with cross-functional teams to ensure the successful realization of project objectives.• Delivering precise outcomes that align with overarching business strategies and requirements, demonstrating meticulous attention to detail and an unwavering commitment to meeting organizational objectives.• Leading a team of data engineer, dashboard developers and business analyst to work on the execution of delivery plans, ensuring strict adherence to key milestones and deliverables.• Monitor and report on project progress, adeptly identifying and addressing any issues or obstacles that may arise.• Facilitate proactive dialogue and collaboration among core stakeholders and senior management fostering a cohesive environment to achieve common goals, remove blockers and ensure clear path to execution.

Melbourne, Australia

Philippines

Client Industry: Retail, Telecommunications, Hospitality• Evaluates business data on emerging patterns or marketing trends, and identify for potential business opportunities or improvement areas• Generates actionable and fact-driven marketing insight from consumer behavior analytics to support support senior-level business decisions• Facilitates exploratory discussions to elicit and define customer and business requirements • Designs user training materials and conducts on-boarding sessions for product and sales training• Transforms complex quantitative and qualitative data into engaging and relevant visualizations for non-technical audience, designed to provide actionable recommendations and arm decision making process" Designs an Insighting framework to guide stakeholders in interpreting the data visualization and data storytelling • Defines functional specifications and corresponding use cases for inclusion in the platform capability roadmap and service offers• Determines and develops as-is and to-be business processes, roles and responsibilities• Applies project management methodologies and approaches to develop artifacts, such as Project Charter, Change Request documents• Conducts gap analysis on enterprise needs against present capabilities and practices and proposes solutions to address gaps

Philippines

Client Industry: Telecommunications• Led a team of Campaign Configuration Analysts and Data Reporting Analysts, and is accountable on day-to-day oversight from campaign configuration to execution and monitoring campaign results to provide post-launch reviews.• Supported end-to-end campaign management lifecycle, launching an average of 8 campaigns on the weekly pipeline across 110 million subscribers.• Worked closely with Business and Marketing teams to identify upcoming marketing campaigns validate the campaign mechanics that can be supported the product.• Accountable in communicating management goals within the team, monitor team’s individual performance and career development.• Assisted management with hiring processes and on-boarding member’s training and development.

Philippines

• Configured campaigns mechanics using object-oriented framework and assists during pre- and post-production testing to launch.• Provided business insights and strategies based on the results of post-launch reviews to design a more effective and relevant campaign to consumers per customer lifecycle stage.• Defined and documented essential campaigning processes that reduce reconfiguration process, potential mistakes and repeated work.• Performed product demonstrations for both prospective and existing clients, local and international, as needed.

Philippines

• Conceptualized and designed global marketing communications and ensures materials adheres with the branding standards.• Involved with Maersk’s Global Business Unit (Maersk Drilling and Oil, Dansk Supermarket), and created business process documentation for Maersk Drilling and Oil.• Facilitated weekly calls with Dansk Supermarket stakeholders to elicit requirements and further improve process handling and business intelligence reporting.

Philippines

• Developed an HR dashboard using C# Language and .NET framework intended to capture the results of employee tests, surveys, trainings and performance card viewable by team, department and region. The HR dashboard features an intuitive display of employee’s key performance indicators, that gives an insights on employees performance levels and identifying areas of improvement within the organization.• Developed a Research and Marketing dashboard intended to capture weekly performance, news and updates of key competitors in the market.