Karen Canlas Email & Phone Number

• Recent engagement highlights: Led data and reporting streams for data transformation projects for a leading Australian utility provider, resulting in improved data visibility, streamlined processes, enhanced.
• Presentation of the outcomes and impact of our initiatives to enhance business operations and efficiency through data and report visualisations. This also involves communicating the findings and seamlessly collaborate.
• Delivering precise outcomes that align with overarching business strategies and requirements, demonstrating meticulous attention to detail and an unwavering commitment to meeting organizational objectives.
• Leading a team of data engineer, dashboard developers and business analyst to work on the execution of delivery plans, ensuring strict adherence to key milestones and deliverables.
• Monitor and report on project progress, adeptly identifying and addressing any issues or obstacles that may arise.
• Facilitate proactive dialogue and collaboration among core stakeholders and senior management fostering a cohesive environment to achieve common goals, remove blockers and ensure clear path to execution.

Melbourne, Australia

Philippines

• Client Industry: Retail, Telecommunications, Hospitality
• Evaluates business data on emerging patterns or marketing trends, and identify for potential business opportunities or improvement areas
• Generates actionable and fact-driven marketing insight from consumer behavior analytics to support support senior-level business decisions
• Facilitates exploratory discussions to elicit and define customer and business requirements
• Designs user training materials and conducts on-boarding sessions for product and sales training
• Transforms complex quantitative and qualitative data into engaging and relevant visualizations for non-technical audience, designed to provide actionable recommendations and arm decision making process" Designs an.

Philippines

• Client Industry: Telecommunications
• Led a team of Campaign Configuration Analysts and Data Reporting Analysts, and is accountable on day-to-day oversight from campaign configuration to execution and monitoring campaign results to provide post-launch.
• Supported end-to-end campaign management lifecycle, launching an average of 8 campaigns on the weekly pipeline across 110 million subscribers.
• Worked closely with Business and Marketing teams to identify upcoming marketing campaigns validate the campaign mechanics that can be supported the product.
• Accountable in communicating management goals within the team, monitor team’s individual performance and career development.
• Assisted management with hiring processes and on-boarding member’s training and development.

Philippines

• Configured campaigns mechanics using object-oriented framework and assists during pre- and post-production testing to launch.
• Provided business insights and strategies based on the results of post-launch reviews to design a more effective and relevant campaign to consumers per customer lifecycle stage.
• Defined and documented essential campaigning processes that reduce reconfiguration process, potential mistakes and repeated work.
• Performed product demonstrations for both prospective and existing clients, local and international, as needed.

Philippines

• Conceptualized and designed global marketing communications and ensures materials adheres with the branding standards.
• Involved with Maersk’s Global Business Unit (Maersk Drilling and Oil, Dansk Supermarket), and created business process documentation for Maersk Drilling and Oil.
• Facilitated weekly calls with Dansk Supermarket stakeholders to elicit requirements and further improve process handling and business intelligence reporting.

Philippines

• Developed an HR dashboard using C# Language and.NET framework intended to capture the results of employee tests, surveys, trainings and performance card viewable by team, department and region. The HR dashboard.
• Developed a Research and Marketing dashboard intended to capture weekly performance, news and updates of key competitors in the market.