Cannon Gaines Email & Phone Number

Auburn, Al, Us

Clemson, South Carolina, United States

I lead the procurement of partnerships, execution, and strategic management of all NIL activities for Clemson athletes. ESM sets out to secure significant brand partnerships and lead high-impact marketing campaigns through commercial athlete partnerships.

Athens, Georgia, United States

Gaines Group is positioned as a leading creative media group with a specialty in NIL productions to elevate storytelling for brand partnerships.

Nashville, Tennessee, United States

I play a pivotal role in representing and advancing our clients' interests within the sports industry, positioning Alluvium Strategies as the go-to partner for impactful strategies and consulting services. As Director of Campaigns & Media at Alluvium Strategies, I execute/orchestrate specialized projects and creative marketing campaigns, leveraging my expertise to successfully deliver our creative services and consultation strategies to university athletic departments and collegiate conferences in the dynamic sports marketing landscape. I craft innovative, documentary-style campaigns for athletic departments. By directing visually compelling media, primarily videos, I elevate the school's image, boost donor engagement, enhance athletic recruiting efforts, and vividly tell the stories of their programs. I coordinate with a team of creatives, including videographers, photographers, and graphic designers, to execute projects that support university athletic department leaders. Additionally, I aid student-athletes in developing their personal branding strategies, ensuring their unique narratives resonate deeply with their audience. With a specialty in Name, Image, & Likeness (NIL) consultation services, I actively advise & direct our clients on best practices & personal brand management.

Athens, Georgia

I work directly with the Defensive Back position group during practice and games under current coaches Kirby Smart, Will Muschamp, and Fran Brown, as well as previous coaches Jahmile Addae (University of Miami Secondary Coach) and Charlton Warren (Indiana Defensive Coordinator). As a full-time employee, I assist coaches and players with practice, game, and equipment needs. I also organize inventory, work game days, participate in the player fitting of helmets, shoulder pads, shoes, and other tasks around the facility. I have enjoyed the opportunity to serve players and coaches, but also other staff from a variety of departments vital to the program, such as Operations, Recruiting, Video/Creative, Nutrition, Strength & Conditioning, and senior leaders.

Athens, Georgia, United States

Enriching, enhancing, and empowering UGA student athletes through Name, Image, and Likeness opportunities. Focus on fundraising through sponsorship partners, subscriptions from club members, events and merchandise sales. Apply critical business skills and entrepreneurial innovation through this hands-on, start-up collective supporting the UGA student-athlete.

Atlanta, Georgia, United States

Learn and assist the company's efforts to serve thousands of businesses and athletes by bridging the gap to fuel affinity marketing opportunities. Manage and construct ad campaigns for partnered businesses looking to fill specific needs with student athlete appearances/endorsements and utilize their social media presences to battle company invisibility in the digital marketing space.

Hollywood, Florida, United States

Assisted founding members in an effort to prove a fresh, start-up NFL agency in the highly competitive external professional sports space. I had the opportunity to review the 2021 NFL Collective Bargaining Agreement to ensure what one of the rookie clients is entitled to from his organizations, rules and regulations regarding camps/practices, as well as other facets of the CBA. I was directly involved in the recruitment process for the upcoming 2022 NFL Draft, heavily researching into potential clients as well as being a part of those recruitment calls. I was also given tasks that opened my eyes to the in-depth strategy of recruiting specific clients to meet individual team needs, specifically regarding NFL teams' preferences utilize specific player builds and talents, in-turn affecting the way that the agency recruits its players.

Athens, Georgia Area

As a high school senior, I worked in the Sports Marketing Department to spread the voice of UGA athletics throughout campus and the community. I was able to design and deliver posters to local businesses, discover new ways to reach the student body and work individual sporting events. It was here that I learned the immense amount of planning and coordination that has to be accomplished timely before, during, and after any sports event.

Master Of Science - Ms, Sport Management And Policy

Certificate, Entrepreneurship/Entrepreneurial Studies

Activities and Societies: Society of EntrepreneursApplied creative & critical thinking processes to develop strategic business models.

Bachelor'S Degree, Sport And Fitness Administration/Management