Deb Zell Email & Phone Number

California, United States

San Francisco, California, Us

Northern California , Us

PlsReturnIt was accepted into the Tech Futures Group accelerator

San Francisco, Ca, Us

Ramallah, Ps

Market, customer and materials R&D; pilot projects.

Round Rock, Texas, Us

Responsibilities: Managing research best practices(qualitative and quantitative), identifying early stage concepts based on business and customer needs, primary research, design thinking, service design, mentoring, hiring and stakeholder/written communicationsKey Accomplishments:1. Researched and defined the needs of infrastructure decision makers and actively worked to pipe those insights into multiple business units to drive a more cohesive experience(servers, storage, converged infrastructure, cloud(AWS/Azure/Google Cloud, Kubernetes, etc))2. Wrote a business case to value improvements in experience in terms of pipeline, revenue and CSAT.3. Defined, designed and launched a pilot to get more of the Dell Tech product portfolio in front of prospects and customers; pilot resulted in a significant increase in marketing pipeline and CSAT performance.4. Established a community of practice to bring together experience practitioners from across the business to share out research and jointly solve experience problems

Cologne, Nrw, De

Washington, Dc, Us

Keynote addressed activities, roles and organizational structure for customer-centricity

New York, Ny, Us

I gave tips and tricks for ethical collection of qualitative insights in the absence of organizational budget, tooling and buy-in

San Antonio, Texas, Us

Speaking Role: I've seen and authored countless journey maps over the years and presented examples of ineffective and effective journey maps, explained the key differences in map types and input data types and presented templates to address the problems of lack of adoption and usage of these artifacts.Panel Role: As companies adopt AI in their customer experiences, they need to be very careful about interpreting the data that it used to drive and optimize those experiences. In some cases, what looks like engagement(ex. longer time on page) can actually be symptomatic of a poor experience(i.e. folks looking for and not finding what they need). It's important to marry a qualitative understanding of the user/customer to the quantitative data driving AI in experiences.

I presented ways contact center managers and experience executives can bring their insights to other parts of the business to impact experience strategy across the organization, build collaboration, and accomplish objectives even in cases of budgetary shortcomings.

London, Gb

I spoke on the following:1. AI can be put to powerful use in designing and delivering dynamic experiences2. To be effective, experience managers and strategists must use both qualitative and quantitative research methods to drive experience strategy3. Not all qualitative research methods are created equal - I presented a case study to illustrate this point

Westminster, Colorado, Us

I spoke on the topic of Design Thinking, how it might be applied to libraries, and facilitated a few exercises with the group based on pain points within their own libraries

Usa, Us

Highlights:Lead research, design and business transformation strategy in the environmental services space; identified new sources of revenue and opportunities to drive 20% reduction in capex and opexLead research, design and business transformation strategy for a consumer electronics manufacturer; created a completely new organization, overhauled the industrial design process to decrease production of appliances requiring heavy markdowns, and designed early video call support experienceLead research and design strategy for the F-35 operations and predictive analytics system within a major aerospace client; trained client teams in primary research, rapid prototyping, usability testing and machine learningLead research, design strategy and design thinking training for a Latin American-based retail and banking joint venture; trained Deloitte's Strategy and Operations practice in Chile in design thinking and experience planningResponsibilities: Hiring, sales, budget/project/research/design and client management, implementing best practices, training and managing team members, managing primary research, design thinking and service design; created and executed the Deloitte Digital Design Thinking and Service Design curriculum Industries: Aerospace and Defense, Automotive, Consumer Electronics, Consumer Finance, Manufacturing, Environmental Services, Financial Services, Retail, Health Insurance, Local GovernmentVolunteer Work:Served on the leadership team of the Deloitte Women's Inclusion (WIN) program and produced events to develop the women in Deloitte's Technology practice.Developed and executed cross-office toiletries drives for the Denver Homeless Shelter, as well as clothing and accessories drive for Dress for Success Denver.

Denver, Colorado, Us

Working to bring my Human Centered Design and Digital expertise to marketing curriculum as well as guest lecturing on these topics in the context of student projects.

Santiago, Región Metropolitana De Santiago, Cl

I gave a presentation on applied Design Thinking to the February, 2016 Class of Startup Chile. I continue to mentor participants on the side.

My co-founders (Kim Pieper, Corree Schmitz) and I recognized a huge hole in the Denver/Boulder entrepreneurial and intrepreneurial community. We co-founded the group to give women access to thought leaders, executives and others in a very supportive community. We recruit members based on their brain power and execution.

Researched, designed and founded a company to leverage social networks and provide peer-to-peer referrals in the local search spaceLaunched an alpha release and gained B2B and B2C traction

Westminster, Co, Us

Responsibilities: Managing budget, product, timelines, teams, primary research, and stakeholdersI joined Reed Group, a key player in the insurance and leave regulatory compliance space, to apply my deep technical expertise to productizing large and complex data migration efforts. I also used my Human-Centered Design skills to drive cross-team procedures and coordination in addition to revamping company knowledge resources through rounds of user research, user testing, and product development.I also performed a heuristic review of the company's main product offering for the Product team.

Denver, Colorado, Us

Highlights:Early journey mapping work featured in "Dummies Guide to Journey Mapping"Responsibilities: Managing budget, timelines, teams, primary research, usability and accessibility, information architecture, competitive research, design thinking and stakeholdersIndustries: Dining, Transportation and Logistics, Financial Services, Communications and Internet/Cloud Computing

Developed a line of gluten-free granola, developed multi-channel wholesale and retail marketing and sales strategy, grew online and offline distribution, managed production, supply chain and logistics

London, United Kingdom, Gb

Responsibilities: Charles Schwab Quaotes & Research, Localization, Retail Alerting; Charles Schwab Institutional RIA Benchmarking Study; Zecco Quotes, Research and Alerting; Goldman Sachs electronic trading; ScottradeBefore UX was a term used in Boulder, I was a product manager and accidental UX designer... I wore many hats during my time at Wall Street, including owning the software development lifecycle for full-stack projects for clients such as Zecco, Scottrade, Goldman Sachs and Charles Schwab Retail and Institutional Advisory. I served as the subject matter expert(see) for all of our email alerting and analytics projects, and enjoyed a SQL programming rotation to improve my understanding of WSODs architecture and my technical skills and understanding.I also functioned as the Account Lead on Charles Schwab Retail Alerting and Analytics, managing a multi-million dollar portfolio of work, pitching new work and writing contracts. For each of the products I managed, I was responsible for crafting product vision, defining requirements and managing the full lifecycle from early stage concept to post-launch support. I also experienced my first major product failure when I shipped a product users hated. I began searching for ways to avoid repeating my failure and left the company to receive more formal training in qualitative user research to supplement the heavy quantitative analysis I was using on my products at Wall Street.

Washington, Dc, Us

Updated and maintained business continuity, disaster, flu-pandemic preparedness planning documentation; entrusted with ownership and review of other confidential documents.

Bachelor Of Arts (B.A.), Philosophy, Political Science

Education record