Caitlin Norton Email & Phone Number

Google Bay Area

Oregon, Washington, Montana

Directly responsible for annual sales volume, increasing points of distribution, accounts purchasing within all channels of the Washington and Oregon markets.One hundred percent growth in 2014 over prior year. One of the largest increases in the company. Currently trending over 300% in 2015Controlled financials by setting pricing, incentives, marketing initiatives direct to national and local accountsBuilt positive business relationship with distributor as well as the local brokerTracked volume sold in accounts as well as analyzed actual sales vs. goals, in order to communicate monthly to the broker and distributor management as well as their sales forceDeveloped a training program for distributor sales force in the execution of in-store standards, wroteschematics for shelf placement, product rotation, out of code items as well as cooler placementIncreased sales at the local level within all newly signed national accounts, built three of the top ten stores within the United States for Target store account

Greater Seattle Area

Presided over growth of core brands within large complex sports venues, increasing from 0 to 40%.Increased distribution from 50% to 90% within Live Nation managed music venuesForged relationships with key senior leadership of national chain accounts based in the greater Washington area, including Applebees, CenterPlate (Safeco Field), CenturyLink Field (Levy Restaurants) as well as Aramark

Greater Seattle Area

Responsible for developing relationships to increase sales and visibility at all large and national accounts within Washington.Established exceptional client relationship by building partnerships with each of their key leaders.Integrated within the client’s operations team to become a resource for all things beverage including local state liquor serving lawsDeveloped sales initiatives and monthly goals by accountConsistently lead the team with successful new product launches and acquisitions of existing items from competitorsAchieved all brand goals set forth by suppliers and upper managementRanked in the top three for exceeding sales for over two years straight