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I am a metrics-driven and analytical marketing exec who has grown multiple startups ~10x in revenue. Software developer turned into a growth hacker turned into a startup exec. I have a Can-Do attitude, no matter what. Track record of execution under any circumstance and bottom-line results via leadership excellence. Give me the target, I'll create a unique process and team to hit it. No BS. Only GSDSpecialties: SaaS, B2B,Go-To-Market Strategy, Market Development, Marketing Strategy, BudgetingPipeline Development, TAM & ICP Creation, Growth Marketing,Inbound Marketing, Demand Generation, Lead Generation, Digital Marketing, A/B Testing, Account Based Marketing, Outbound Marketing, Field Marketing, Trade Shows, Webinars,Content Marketing, SEO,Product Marketing, Sales Enablement, Competitive Research, Analyst Relations,Marketing Operations, Revenue Operations, Sales Operations, Marketing Analytics,Customer Marketing, CAB,Social Media & Social Advertising, PR, Website Building, Conversion Rate & Site Optimization, Web Analytics,Brand Marketing, Marketing CommunicationsTeam Building, Setting Targets, KPIs, OKRs,Strategic Alliances, Business Incubation, Product Development, Software Development
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Co-Founder And CeoDsaltaCalifornia, United States -
Svp, Head Of MarketingFirework May 2024 - PresentSan Mateo, California, Us -
Advisor, Marketing & GrowthMultiple Startups 2017 - PresentI advise & mentor to early stage startups, i.e., Insider(useinsider.com), Vibons, Prisync & AlternaCX helping with Demand Generation, Growth and Marketing Strategy
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Vp Of MarketingDatastax 2023 - 2024Santa Clara, California, Us -
Vp Of MarketingNetomi May 2019 - Jul 2023San Mateo, California, UsJoined the team as a sole marketer and built the Marketing Team from scratch. Manage 22 employees across 3 countries (+ various agencies)Initially owned Product Marketing, Demand Generation, Content, Partner Marketing, Revenue Operations and assumed responsibility of the BDR team. Later founded Customer Marketing team.Responsible for growing the company. Last FY(2021) generated $22M of pipelineManaged Inbound and Outbound teams, that generated 78% of all customers in FY2021Used only 45% of allocated Marketing budget in FY 2020 and 40% of allocated budget of FY2021Developed sales training materials and assets to support closing customers, inc. Coach USA, Mellanox, Zinus, LingoKids, a major retailer and a top 5 US airlineBuilt relationships with Netomi's (now) biggest GTM partner, built various Partner Marketing campaigns to improve Channel SalesGain unpaid media articles from tier-one publications, including The Economist, Wall Street Journal and Forbes -
Head Of Global Demand GenerationPerimeterx Dec 2016 - May 2019San Mateo, California, UsJoined as an early stage employee (series A) and managed Demand Gen Team post Series C. 30x growth in 2.5 years!In charge of, growth, lead creation strategy, ALL demand generation programs(inbound/outbound), funnel progression, marketing operations/analytics and sales operations. In my first 2 years, brought 39 net new customers with $2.92M new ARR from marketing programs (exc. customers that were influenced by marketing) Spearheaded and launched ABM Campaigns to have 60% penetration into our top TAM accounts.Helped manage the entire pipeline that reached out to $42M at the end of 2018. -
Director Of Demand GenerationCommerceiq Jun 2015 - May 2016Mountain View, California, UsAccomplished 127% of SQL goals with two-thirds of opportunities generated by marketing programs via multi-touch campaigns including ABM, content marketing, webinars, events, newsletters and paid ads. Managed the entire funnel top-to-bottom with conversion rates: 39% AQL to MQL, 20% MQL to SAL and 84% SAL to SQL.Initiated, developed and launched monthly series called Retail Analytics Reports, data driven industry reports which helped us capture new customers as well as get the attention of key media outlets and investment banks. Wrote blog posts to accelerate prospects stuck in the funnel.Run data driven analysis that drove coverage in Tier 1 media i.e., Wall Street Journal, Forbes and Bloomberg.Run all aspects Demand Generation, Marketing Operations, Content Marketing and Sales Enablement. -
Director Of MarketingZignal Labs 2014 - 2015San Francisco, California, UsRun Marketing Department, including Demand Generation, Product Marketing, Digital Marketing, Content Marketing, Media Relations and PR. -
Sr. Product Marketing ManagerNvidia Apr 2012 - Jul 2014Santa Clara, Ca, UsManaged all aspects of #3 and then #1 industry verticals in GPU (Graphics Processing Unit) Computing Business UnitLed GPU Test Drive Program reaching 140 new leads/week, with an average product price of $4K. Managed relationships with 22 WW partners and improved qualification rate from 16% to 41% -
Product Marketing ManagerCisco Jun 2009 - Oct 2011San Jose, Ca, UsLed B2C initiative of a new video conferencing product by targeting priority customer segments, i.e, education & healthcare to redefine the way people work & play Drove strategic relationships with ecosystem partners, analyzed make vs. buy options; negotiated with CXOs of 3rd party suppliers -
Software Engineer / Project LeaderTeradyne Jan 2005 - Jun 2008North Reading, Ma, UsDeveloped one of the key architectures of Teradyne’s new generation $4M productLed 5-person multi-location team to integrate 2 major software products, reducing overall workload by 30%Developed and conducted productivity seminars in Customer Support Division, enabling 8% reduction in customer issues
Can Ozdoruk Education Details
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Usc Marshall School Of BusinessStrategy/Marketing -
Northeastern UniversityElectrical And Computer Engineering
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Orta Doğu Teknik Üniversitesi / Middle East Technical UniversityElectrical And Electronics Engineering
Frequently Asked Questions about Can Ozdoruk
What company does Can Ozdoruk work for?
Can Ozdoruk works for Dsalta
What is Can Ozdoruk's role at the current company?
Can Ozdoruk's current role is Co-Founder and CEO.
What is Can Ozdoruk's email address?
Can Ozdoruk's email address is ca****@****ail.com
What is Can Ozdoruk's direct phone number?
Can Ozdoruk's direct phone number is +161733*****
What schools did Can Ozdoruk attend?
Can Ozdoruk attended Usc Marshall School Of Business, Northeastern University, Orta Doğu Teknik Üniversitesi / Middle East Technical University.
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