Cansu Cinar Email & Phone Number

Zurich, Switzerland

Zürich, Ch

• Acting as Deputy Head of E-Commerce, managing the department during maternity cover for 7 months• Improving the e-commerce platform, AI chatbot and recommendation engine, increasing customer engagement and conversion rate as a product manager• Product Owner and Requirement Engineer in a SCRUM environment with the goal to relaunch the website; driving user-centric platform and reducing internal costs through improving processes and efficiency• Working closely with business and IT, UX, marketing and sales guiding products from concept to launch• Analyzing data to develop customer-focused e-commerce concepts and improve conversion rate• Coordinating and communicating with stakeholders to implement the e-commerce product roadmap• Applying Design Thinking methods to implement user-centered innovations and simplify complex problems• Using tools like Atlassian, CMS, Algolia (search engine), GA4, and FIGMA to enhance platform content and monitor market trends

Bern, Be, Ch

• Leading B2B e-commerce platform relaunch as a product manager, project manager, marketing manager, solution architect, and 2nd level customer support, ensuring good user experience and implementing new processes to improve customer satisfaction and conversion rate• Product Owner defining strategy, roadmap and aligning technical capabilities with user needs• Work closely with system architects, developers, marketing and sales to enhance the digital experience and the platform’s conversion rate• Using data analysis to improve processes and tailor platform functionality to user needs• Coordinating test cases to ensure high-quality product releases and improving user experience• Leading knowledge-building for stakeholders, utilizing tools like Atlassian, CMS, SAP ERP, GA, and Fact-Finder (search engine)

Embarking on an adventure, I traversed Australia's east coast, from Adelaide to Cairns, before delving into the stunning landscapes along the west coast, from Perth to Broome.

Zurich, Ch

• Leading and monitoring agile digital procets as a PMO and SCRUM Master with a PRINCE2® certification in project management• Initiating and implementing the "DealPool" bond digitalization project• Managing mid-sized projects with multicultural, cross-functional teams• Overseeing project budgets, milestones, and stakeholder communication

• Developing and executing online marketing campaigns for Augmented Reality products• Designing and analyzing marketing materials, strategies, and social media content• Leading social media marketing and collaborating with advertisers on digital solutions• Conducting market analysis and supporting pre- and aftersales in B2B and B2C sectors

Master Of Arts - Ma, International Affairs And Governance

Bachelor Of Arts - Ba, International Affairs

International Affairs