Cansu Sari Email & Phone Number

• Planning and executing a consistent and timely go-to-market communication strategy for Business Banking products and services• Brief and manage 360 marketing campaigns• Taking the lead on positioning, messaging and compelling storytelling (in briefs, campaigns, presentations etc.)• Running A/B testing on content to optimize performances with web templates via Insider tool and with CRM efforts on ING Mobil• Analyze sales & conversions of marketing channels and allocate budget accordingly as awareness and performance• Utilizing web analytics tool to track web traffic and creating dashboards for deep dive analysis• Managing & optimizing performance marketing campaigns for user acquisition and mobile engagement using DSP channels• Launching new strategic partnerships as well as developing and executing on-going co-marketing programs with existing partners • Setting up blog posts and articles to drive traffic and referral platforms for customer acquisition• Optimizing on-site experiences and increasing conversions by utilizing innovative customer engagement tools and solution

Oral Care Solutions Division Channel Activation Marketing for Greece & Turkey (EMEA)• Leading the engagement/execution of channel marketing plans in the assigned countries to drive growth and increase sales through distribution• Implementing and activating global marketing programs, campaigns and new product launches ensuring regulatory and legal alignment according to local laws and business guidance• Managing local calendar for promotional planning and implementation• Support and promote participation in trade shows and industry events such as pre- event promotion, on-site support, and post-event follow-up etc.• Enhancing our channel partners online visibility with providing online marketing materials• Experience with managing multiple agencies• Supporting the channel leader, the demand planning process and the coordination with compliance, regulatory and legal functions.• Collaborating internally with the local/area functions and in an international context, externally with channel stakeholders

Personal Safety Division Portfolio & Segment Marketer for Italy, Israel, Turkey & South East Europe• Responsible for local activation and engagement to drive demand generation (enduser, segments, through channel, sales enablement)• Develops and activates integrated (online and offline) campaigns including e-mail marketing, paid media campaigns using the multi-channel model and manages the multiple marketing tools and how they integrate to each other (Salesforce, Eloqua Marketing Automation, Google Analytics and more)• Providing relevant insights & input for SEER countries into Area and Global segment, portfolio and product teams• Leading localization and activation of global or area programs into SEER countries to generate demand at end-users and channel• Interfacing with local application engineers/specialists ensuring meets customer requirements/local regulations/requirements• Understand target personas and prepares customer journey mapping for flawless customer experience, accordingly, develop segment, market, competitor & customer insights and utilizes these insights to create, improve, and refine activities• Short- and long-term strategies and business delivery. Demand planning, A&M budget management

• Partnering with marketing and sales team in developing channel marketing strategies which support key financial business objectives• Developing methods and reporting to assess profitability of relationships with customers to drive strategic pricing discussions• Took part in creating new customer segmentation matrix which increase automation and enabled leaner sales reporting• Contributing to corporate business transformation projects (SAP, POS Management)• Interpreting financial and operational metrics results using data and facts to help decision making process of sales and marketing teams

Master Of Science (M.Sc.), Engineering And Technology Management

Bachelor Of Science (B.Sc.), Industrial Engineering