Digital Marketing Expert
Current- Planning and executing a consistent and timely go-to-market communication strategy for Business Banking products and services
- Brief and manage 360 marketing campaigns
- Taking the lead on positioning, messaging and compelling storytelling (in briefs, campaigns, presentations etc.)
- Running A/B testing on content to optimize performances with web templates via Insider tool and with CRM efforts on ING Mobil
- Analyze sales & conversions of marketing channels and allocate budget accordingly as awareness and performance
- Utilizing web analytics tool to track web traffic and creating dashboards for deep dive analysis