Cansu Büyükkayalı Email & Phone Number

Istanbul, Turkey

Ensured that clients create a customized business plan with appropriate strategies in line with their needs.Followed up the budget plans of business plans created in line with strategic goals.Contributed to the strategic development of the medium and long-term communication plans of the relevant brands and to be responsible for the execution of these plans in line with the created strategy.To be responsible for ensuring that the operational processes of the BTL advertising processes of the campaigns arecarried out in accordance with the plans.

İstanbul, Türkiye

Developed and delivered debrief presentations to brand. (Çerezza, KazandıRio, Doritos, Ruffles)Kept a close watch on competitors' digital activities, particularly on Instagram and TikTok.Monitored rival brands' presence in the television landscape.Tracked influencer partnerships of competing brands in the digital realm.Stayed up-to-date with emerging trends within the FMCG sector in the digital sphere.Managed and executed assigned tasks as per the schedule and provided comprehensive reports to the manager.Prepared and contributed to monthly analytical reports detailing the digital strategies of competing brands.Ensured a seamless workflow throughout the preparation and execution phases for industry awards.

İstanbul, Türkiye

Developed engaging English-Turkish social media posts for diverse brands across various industries.Crafted content addressing sustainable development issues and promoted awareness among brand audiences.Kept abreast of current sustainable development trends and shared relevant updates with the team.Authored blog content focusing on artificial intelligence and emerging technologies.Produced insightful competitor analysis presentations to help brands stay competitive.Strategized and organized social media content calendars tailored to specific brand requirements.

İstanbul

To categorize the awards organized to evaluate the work of advertising agencies classified in various categories.Preparing presentations for participating agencies.Communicating with the juries evaluating the projects.Ensuring the flow of operational processes.