Cansu Ertuna Email & Phone Number

İzmir, Türkiye

Baydöner Brand Manager

Responsible for total brand communication processes of cleaning product categories of Retail, HORECA (Professional), and Global Channel. Responsible for Corporate Communication, Internal Communication, and CRM.• New Marketing Strategy and Brand Platform development for Viking Cleaning Products• Defining market opportunities to develop a new product line.• Implementing marketing documentation systems for marketing communication and corporate communication processes• Developing marketing materials (such as sales pitches, catalogs, and stores for new B2B customers locally and globally for all product and sales lines (Professional, Retail, Global)• Running an agency pitch process to select creative and digital agencies in addition to the brand house design project.• Developing and executing the marketing plan of relaunch to increase brand awareness and sales numbers, including 360 degree advertising, media strategy, and promotional tools (POS).• Implementing and tracking the marketing budget• Running profitability improvement projects for current and new products• Designing research projects with the partners to better understand the consumer and test new concepts.• Developing customer experience systems for CRM, social media, and complaint management platforms• Customer experience focused, sales supporting projects development for national & regional and e-commerce sales channels with trade marketing and e-commerce team.

Turkey

• New Brand & Category Launch; Planty Power Burger, Vegan Product Category- Brand strategy development to guide the brand and product communication- Develop 360 degree marketing plan, including advertising, media strategy, promotional tools, in order to increase brand awareness and sales numbers- Product launch presentation to trade marketing and sales team, increase product engagement upon the team- Customer experience focused, sales supporting projects development for national®ional and e-commerce sales channel with trade marketing and e-commerce team- Implementing and tracking annual marketing budget by optimal budget allocation according to the marketing communication plan and financial objectives- Pricing, P&L analysis, sales tracking, market research, trends and product costs tracking reports to improve products’ sales, profitibality and market share- Coordinating business unit with other cross-functional departments, such as R&D, Quality, Trade Marketing, PR, Media, Marketing Research, Graphic Design, Procurement and Planning, in addition to 3rd party agencies.- Developing marketing materials to increase awareness of environmental crisis and sustainability upon employees, to support Pınar Et Sustainability Group Principals

Responsible for Frozen Food and Canned Turkey Category in Turkey.- Launch of the new "like custom made" premium burger line under "Gurme Extra" subbrand (2021)- Pricing, P&L analysis, sales tracking and product costs tracking reports to improve products’ sales and profitibality- Implementing and tracking annual marketing budget - Strategic Business & Operating Plan development as long and short-term plans for existing products and new business opportunities- Agency management (BTL, ATL and Creative)- Analyzing areas of potentially profitable markets for new, existing or enhanced products and categories- Managing private label products process by coordinating internal business units and 3rd party companies

Frozen Foods Category

• Responsible for Frozen Food and Canned Turkey Category in Turkey;- Canned Turkey (10.2019-present), Frozen Dough (05.2019-present), Frozen Meat (08.2017 – present), Frozen Fish Category (03.2016 – 08.2017)• Responsible for Brand Communication of Pınar Lezzet Fikirleri (05.2019-10.2020)- Strategy building for pınarlezzetfikirleri’s social media accounts and lezzetfikirleri.com website - Managing monthly social media plans according to the strategy with social media agency- Researching and following latest food&food videos’ trends- Managing and directing social media agency through food preparation videos/tasty videos for pinarlezzetfikirleri• Responsible for Delicatessen and Frozen Foods Categories in MENA Region (03.2016-05.2019)• New category/product development project - Analyzing market trends and product's sales to improve the performance of products- Supporting marketing planning process in line with brand objectives and plans - Tracking and managing annual marketing budget of the product category- Preparing POP and shopper communication tools by working closely with Trade Marketing Team- Handling relations with 3rd party agencies (BTL, ATL and Creative)- Visiting region and distributions sales by tracking closely the sales in the field in coordination with Sales Team- Coordinating business unit with other cross-functional departments• Supporting marketing team in new product development and launch process;- New category and product launch-Canned Turkey Category (10.2019)- New product launch- Peynirli Su Böreği 250 g (05.2019)- Relaunch project of Frozen Meatball Category – İllaki Köfte Ailesi (05.2018)- New product launch- İllaki Lokum Köfte (05.2018)

İstanbul, Türkiye

Planning and preparing organizations for end-users in business-to business field, (truck segment)Pursuing marketing campaigns and documents related to truck segments campaigns in coordination with trade marketing departmentSupporting marketing team in new product launch processTranslating and editing brochures of truck segment's new productsCommunicating with suppliersEvent planning for new product launch processEditing and updating corporate web site

İzmir, Türkiye

Communication with departments and suppliersSupporting marketing team in marketing research processSupporting the team in brochure and package revision process

3,28/4, Business Administration

Activities and Societies: Audit ClubSenior Year Finishing Project: 'Social media and Consumer Behaviour' Product and entrepreneurship.

Master'S Degree, Marketing Master

Master's Thesis: TÜKETİCİLERİN PAYLAŞIM EKONOMİSİ KULLANMA MOTİVASYONLARI ÜZERİNE TÜRKİYE’DE BİR ARAŞTIRMA/ A RESEARCH ON CONSUMERS’.

Iae - Erasmus Exchange Program

Company and product development project in coordination with 'Enterprise Creation' : An internet starter company in tourism business area.

86,57/100, French - Turkish And Maths

Latin

Activities and Societies: OXFAMLearning French Basic Dutch learning Analysing and translating Latin and Ancient Greek texts.