Cheng Cao Email & Phone Number

北京

中国 北京市 朝阳区

斯柯达品牌公关实习生

Beijing, China

Social Media Promotion: through media listening and consumer research, explored consumer behavior and created scenario-based tweets for the Hair Care category.

Shanghai, China

Company Database Building: participated in building a database of companies in the food industry for this data services startup. Through quick learning to deconstruct the upstream and downstream chains of the food industry, initially established company categories, searched for the annual list of companies according to the categories to confirm the list of companies, and used data processing tools such as Eight Fish to extract information and improve the information through online document division of labor.

Beijing, China

1. Official microblog content creation: combined corporate culture with traditional Chinese festivals, proposed "24 festivals poster series" planning, with 10000+ views; in line with the demand of disease day publicity, combined the "pain points" of patients' lives with scientific knowledge, formed a fun comic The total output was 20 strips, with a readership of 100000+.2. Marketing activity planning: assisted the marketing department to hold the first IBD patient empowerment project #I want to gain ten pounds#, proposed the activity form of offline "food salon" and online "talk show", and finally successfully held the "health talk show" and invited the audience. Finally, we successfully held the "Health Talk Show" and invited comedian Cheng Lu to participate in it, and the related video was read by 160,000+ Weibo.3. Daily PR maintenance: regularly summarized the progress of the company's internal and external charity activities and send them to the foundation in a communication letter; provided media reporters with PR articles on the company's internal and external for media reporters on internal and external activities and social publicity.

Beijing, China

1. News writing: responsible for news editing in the livelihood section, mainly on topics such as new rural construction, visiting more than 10 communities and villages, independently completing video filming, interviewing people, editing video and writing text, totaling 10 articles, with a cumulative readership of over 50,000.2. Execution of live broadcast: execution of live broadcast, provided execution support for the 2019 World Robot Conference and 2019 Beijing Cybersecurity Conference, docking with selected enterprises, understanding and learning-related products and technologies in advance, formulating the process of live broadcast content, and providing venue support for participating exhibitors, with a maximum of 30,000 live broadcasters online in real-time.3. Assisted in e-commerce promotion: cooperated with Alibaba to produce promotional videos for Taobao charity stores, responsible for pre-filming contact with the stores, understanding the business model and existing profitability difficulties of the stores, and conceiving a targeted filming script, which resulted in a single video with over 20,000 views.

Master, International Journalism

Summer School, New Media, 3.5/5

Activities and Societies: Courses: New Media and Social Media, Media and Consumption, Social Media and Marketing Project Experience.

Bachelor, Journalism, 83.43/100

Activities and Societies: BISU, Publicity Department of Party Committee Head of Press •Publicity plan development: Worked with the school.

High School, Arts